PICS Nigeria F2 F3 F1 FIGURE 1 - Annual Procurement of PICS Bags in Nigeria FIGURE 2 - Timeline of Events in Nigeria FIGURE 3 - Organizaonal Map of the PICS Supply in Nigeria FIGURE 4 - Maps of PICS Vendor Networks in Nigeria MANUFACTURING WHOLESALING RETAILING SEMI-WHOLESALING SMALLHOLDERS COOPERATIBES COWPEA TRADERS PROCESSORS Lela Agro (Kano) Onu MAI LEDA (Sokoto) ADPs (Nassarawa/Plateau) Tukur SHADAM (Shandam, Plateau) Musa HAMZA (Zamfara) 2008 2009 2012 2011 JAN 2008 Lela Agro in Kano selected as manufacturer of PICS bags for Nigeria, Burkina Faso and Niger JAN 2009 State Agricultural Development Programs, Sasakawa 2000, IFAD projects, Gov’t Agricultural Officers, and local NGOS idenfied as partners of PICS JAN 2009 Decision to establish exclusive agreement between Purdue and Lela Agro vs. triparte with distributors MAY 2009 Since June 2008, Lela Agro manufacturers and delivers 9800 PICS bags JAN 2009 Lela Agro raises manufacture cost of PICS bags by 10% SEP 2009 Lela Agro invests in radio and TV adversing JAN-MAY 2010 PICS technology demonstraons reach 10,490 villages in Nigeria via PICS partners RIU, State ADP of Bauchi, State ADPs, KKM-PLS JUNE-DEC 2008 103 villages receive training on PICS technology JULY-NOV 2009 Project procures 30,000 bags; Lela manufacturers 10,000 more for PICS vendors FEB 2010 Agreement to expand PICS project acvies to reach 1200 add’l villagesin 6 states DEC 2009 23 radio staons broadcasng messages in 23 local languages DEC 2009 Gombe state Agricultural Development Authority (G-ADP) sponsors radio spots in 8 states June 2010 Since June 2009, Lela Agro manunfacturs and delivers 100,000 bags June 2010 PICS technology reaches 9163 villages via PICS distributors; 1327 addt’l villages via other vendors DEC 2010 IITA airs PICS messages through radios and film shows MARCH 2011 Lela Agro sponsors more radio/TV adversing JUNE 2011 PICS business consultants hired to grow distribuon network and facilitate bags sales JULY2011 Project and Lela Agro discuss and explore potenal to introduce biodegradable PICS bags DEC 2010 Demonstraons reach 400 villages DEC 2010 38,100 PICS bags sold in 20 states where projects acve; 85,200 addt’l bags elsewhere June 2010 Development of cell phone and TV adverts in Hausa and English finalized MAY 2008 Agreement signed with Lela Agro to manufacture PICS bags on basis of 50% project advance MAY 2008 PICS business consultant hired idenfy vendors and facilitate orders MARCH 2011 In response to widespread reports of broken/missing bags among vendors, Lela Agro upgrades machinery and quality control processes MARCH 2011 Lela Agro increases factory ex-warehouse price by nearly 10% 2010 ! #! $! %! &! '!! '#! '$! '%! #!!&(!) #!!)('! #!'!('' #!''('# *+,- ./012/34 56!!!7 89:,:134 ;< =/0>31? .,/@,AA< B:,:134 ;< =/0>31? 5C!D7 89:,:134 ;< 0?E3/-