Pico Rivera Chamber June 2009

Official Publication of the Pico Rivera Chamber of Commerce • June 2009 • www.picoriverachamber.org

PO Box 847Pico Rivera CA 90660-6347 Phone (562) 949-2473 Fax (562) 949-8320 www.picoriverachamber.org

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The Business Journal“GOLDEN BUSINESS OPPORTUNITIES ”

By Linda Bock

Mayor Pro Tem Bob Archuleta welcomed guest speakers Joanna Blake

and Christopher Milligan, from the law firm of Atkinson, Andelson, Loya, Ruud & Romo, at the Pico Rivera Chamber of Commerce Business Roundtable held at El Rodeo Restaurant. The event was held in conjunction with the City of Pico Rivera. Blake and Milligan gave a thorough and well-prepared presentation of employment strategies that would be helpful in a down economy.

Joanna L. Blake represents employers in all aspects of labor relations and employment law matters, including employment discrimination, wrongful termination, harassment, and wage and hour. She also counsels employers regarding human resources policy matters, employee relations, and, in particular, assisting employers to administer leaves

Business Roundtable Discusses Employment Strategies in a Down Economy

of absence and conduct disability reasonable accommodation analysis. Blake is a frequent speaker on labor and employment issues.

Small Business Can Now Apply for ARC Loans

Starting mid June 2009, SBA will begin accepting loans for a temporary new program

called America’s Recovery Capital (ARC). ARC loans of up to $35,000 are designed to provide a “bridge” for viable small businesses with immediate financial hardship – to keep their doors open until they get back on track.

“These ARC loans are another tool in the SBA toolkit which will provide critical support to small businesses struggling to make it through these tough economic times,” said Administrator Karen G. Mills.

“We encourage small business owners to inquire with SBA lenders to see if the ARC loan would be ap-propriate for their business’ needs,” said Alberto G. Alvarado, Los An-geles SBA district director.

Members of the Pico Rivera business community joined at the El Rodeo Restaurant recently for the latest in a series of lunch forums designed to inform and educate them about vital issues impacting the local economy. Pictured during the luncheon are, from left, Alex Saulas (Health First Medical Group), Pico Rivera Councilman Bob Archuleta, Cheryl Rome-ro (Preferred Bank), and Thomas Lott (TLC Promotions). The Business Roundtable series is presented by the City and the Pico Rivera Chamber of Commerce.

The indetia below is not an error. Due to new postal regulations the address indetia must be at the top of the publication, printing the indetia this way places it at tht top of page one when the paper is held upside down.

For many years, the Funeraria Del Angel has been the most gen-erous sponsor of the annual BBQ for our brave men and women in uniform who serve the city of Pico Rivera.

It’s always a very fun and excit-ing day for all involved. The staff

Funeraria Del AngelHolds Annual BBQ

Honoring city personnel: Staff of Funeraria Del Angel pose during the festivities along with Pico Rivera Councilmen Bob Archuleta and Ron Beilke.

The attendance was excellent for the 12th Annual Scholarship Golf Tournament held at the California Country Club in April.

This year, the Pico Rivera Cham-ber, the City of Pico Rivera, El Ran-cho Unified School District, and Rio Hondo College co-hosted the tournament to help benefit the “I’m Going to College!” program.

Rio Hondo College has part-nered with local school districts to increase the number of first-gener-ation and underserved youths who go on to higher education. The "I'm Going To College" (IGTC) programs are designed to encourage middle-school students and their parents

12th Annual Golf Tournament a Big Success

Golfing for a good cause: {l-r} David Briano of State Farm Insurance, Pico Rivera Mayor Gracie Gallegos, Denise Walton of Enterprise Rent-A-Car, Maria Segovia, V.P. of Pacific Western Bank & Jim Osborne of Whittier Fertilizer Company at the tournament.

of the Funeraria, led by manager Jose Medina, lug equipment, light the BBQ's and do all the cooking.

The heavily attended outdoor event was originally started by the Morrow Family and has grown larger every year.

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Christopher Milligan practices primarily in the areas of employment

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to get well informed about higher educational opportunities and to get hem thinking about academic excellence and college as soon as possible. The program helps them realize that going to college is a goal they want to begin to plan for now – both with the appropriate academic preparation as well as financial sav-ings.

In Pico Rivera, the El Rancho Unified School District, the City of Pico Rivera and the Pico Rivera Chamber of Commerce, in part-nership with Rio Hondo, started

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2 PICO RIVERA BUSINESS JOURNAL • JUNE 2009 TO ADVERTISE CALL 800-901-7211

Pico Rivera Chamber of Commerce

PO Box 847.Pico Rivera, CA 90660

(562) 949-2473, Fax (562) 949-8320 [email protected]

Executive Committee

President Koko Judge

Crowne Plaza Hotel at theCommerce Casino

First Vice President Ms. Judy Gilleland

Tri-Cities ROP

Vice PresidentMr. Jim Osborn

Whittier Fertilizer Vice President

Ms. Sharon ColeyDoubletree Hotel Past-President

Mr. Richard CardenasRC Properties

Board of Directors David Briano

State Farm Insurance Mr. Victor Caballero

Mid Valley Yellow CabRay Chavez

Friends of the Pico Rivera LibrariesRita DeBenedictis

Café N Stuff Dr. Liza Dimaranan

Pico Rivera Optometric CenterFred Gerlach

Central Sales & LeasingPat Esparza-Gomez

Balloons, Gifts & Karaoke by Pat Mr. Wesley Kruse

Kruse PropertiesDan Martin

Rotary Club of Pico Rivera Mr. Jose Medina

Funeraria Del Angel/MorrowMarcella Mendez

Intercommunity Child Guidance Center Vera Diaz Powers John R Diaz & Associates

Ms. Dolly RodriguezAlta Loma ManagementCheryl Romero

Preferred BankAlex Saulus

HealthFirst MedicalMaria Villanueva

Bevery Hospital

StaffElena Ramos

Administrative Assistant

Andre MartinezBusiness Membership

Development

Business JournalTo place an ad in the Business

Journal call the chamber for rates or visit www.picoriverachamber.org and

click on Advertising.

Advertisers must submit artwork two weeks prior to publication date. Artwork must be submitted in pdf,

tiff, or jpeg format at 300 dpi.

2009 Publication datesJuly 20, Aug 24, Sep 21, Oct 19, Nov 16, Dec 14

Message from the President

My year as President of the Pico Rivera Chamber of Commerce will soon come

to an end. It has been an honor and a privi-

lege to serve the community during this dynamic year of many changes. I want to thank the Board of Di-rectors, the Chamber staff, and the City for all their support. My special thanks to Cheryl Romero and Alex Saulus for their support and dedica-tion to the Chamber. I extend my best wishes to Alex on being selected as the incoming President for the Pico Rivera Chamber of Commerce.

There have been many proud mo-ments for our Chamber over the past year. In particular, our renewed re-lationship with the City of Pico Ri-vera augers well for the continuing success of our Chamber. Our annual Golf Tournament held at the Whit-tier Country club was great success and demonstrated the spirit of team-work and camaraderie within the Pico Rivera Chamber. 20% of the proceeds helped to fund the I'm Go-ing to College" scholarship program for El Rancho High School Student.

The Business Roundtable Lun-cheons were targeted at helping members navigate through these difficult economic times. Most re-cently, members received expert advice from the firm of Atkinson, Andelson, Loyal, Ruud and Romo on reducing costs in tough economic times.

Now more than ever, the role of the Chamber is vitally important to local businesses. Networking through the Chamber, meeting other business people at mega-mixers are powerful tools to jump start your business. Now is no time to simply sit around and cross your fingers. Every Chamber event is an oppor-tunity for you to promote your busi-ness. It’s the perfect chance to focus on helping others understand exactly what it is that you do and how you can help them. There is great value in talking with others and learning what steps they are taking to be suc-cessful in today’s market.

Communication is the key to suc-cess. Chamber events provide an invaluable opportunity to practice your communication skills while gaining first-hand marketing re-search talking with other business owners. There is no better or more cost effective tool than using your Chamber membership to its fullest to combat recessionary times. You just have to use it.

New programs to benefit local businesses and expand Business Watch Program .

The City and the Pico Rivera Chamber of Commerce have joined forces under a comprehensive new partnership agreement designed to support and promote Pico Rivera businesses and foster future eco-nomic development opportunities.

Under the agreement, the Chamber will create new programs and servic-es to benefit local b u s i -n e s s e s a n d m a r ke t t h e i r p r o d -ucts to the community. The agree-ment includes development of a monthly City/ Chamber business visitation program, expansion of the Busi-ness Watch program and Shop Pico Rivera cam-paign, and the pro-duction of a regu-lar cable TV show highlighting local businesses.

The Chamber will also take over the organization of the Miss Pico Rivera Pageant, conduct an annu-al State of the City event, and assist

the City in the development of in-formational and educational meet-ings, workshops and materials for use by visitors, residents and busi-ness owners alike.

City Manager, Chuck Fuentes, said the new agreement was com-prehensive in scope and reflective of the joint goals and objectives of the City and Chamber in supporting local businesses and exploring new economic development opportuni-

ties. "The agreement demonstrates a

prudent i n -v e s t -m e n t in the P i c o Rivera

business community at a time when, given the current adverse economy, the promotion of local economic

growth and business support becomes more vital than

ever," Fuentes said. "We are looking for-ward to utilizing the specialized exper-tise and knowl-edge of the Chamber and its members to fur-ther enhance and

promote commercial and industrial growth

and to encourage resi-dents to patronize local busi-

nesses," he added.

City and Chamber’s Agreement Moves Partnership Forward

Executive Committee

President Koko Judge

Crowne Plaza Hotel

Vice President

Vice PresidentSharon Coley

Doubletree Hotel Vice President

Jim OsbornWhittier Fertilizer Past-President

Richard Cardenas RC Properties

Board of Directors

Victor CaballeroMid Valley Yellow Cab

Cheryl RomeroPreferred Bank

Alex SaulusHealthFirst Medical


PO Box 847.Pico Rivera, CA 90660

(562) 949-2473, Fax (562) 949-8320 [email protected]

P a g e 2

From the President

Roger HartterExecutive DirectorCandee Skarseth

Administrative Assistant Harold Adishian

Membership Services

Business JournalRoger Hartter

To place an ad in the Business Journal call the chamber for rates or

visit www.picoriverachamber .org and click on Advertising.

Staff

BUSINESS JOURNAL


2008/2009

Koko Judge 2008/2009

As we get ready to close 2008, I would like to thank everyone for all your support throughout the year. I would like to comment that our current board continues to work together to make the right decisions for all the chamber members. The passion that our newest Ambassadors have brought to our chamber has been amazing. With the continued support of our board, ambassa-dors, chamber staff, Pico Rivera City Staff & Council and you our loyal members I’m sure that the Chamber will continue to move in a positive direction and will have a terrific New Year. Please be sure to keep abreast of all of the wonderful upcoming events including our series of Round Table Luncheons and Monthly Networking Events. I’m thrilled to inform you that the Pico Rivera Cham-ber is bringing the annual Casino Night back, this event will be combined with our annual $10,000 Drawing it will be held on Wednesday, March 4, 2009 at the “A Mi Hacienda”. Please contact our chamber office now if you’re interested in buying your tickets early, only 200 tickets are available.

GET YOURS EARLY! On behalf of the Board of Direc-tors & Staff of the Pico Rivera Cham-ber of Commerce, I would like to wish everyone a very happy and safe holiday season. May you all have a successful and prosperous 2009!

Koko

high-level learning outcomes, and the execution of the $245 million building program. His commitment to excel-lence in education has been recognized throughout his career. Among his honors are: the Outstanding President Award from the California Community College Council for Staff Development; the District 6 Pacesetter of the Year Award from the National Council for Marketing and Public Relations; and the Phi Theta Kappa Alumni Key Award from the international honorary society for students in two-year colleges. “I am most honored to be included with the Top 25 Latinos in Education,” said Martinez, “particularly because my work is focused on provid-ing access to high quality education to all those who seek it. I am pleased that at Rio Hondo College students are getting the very best training for careers and academic preparation for transfer every day on our newly-transformed campus.” Located in Whittier, California, Rio Hondo College is a collaborative center of lifelong learning which pro-vides innovative, challenging, and qual-ity educational offerings for its diverse students and community. For informa-tion on the College or its programs, please call 562-692-0921 or visit www.riohondo.edu .

Martinez continued from page 1Angeles area, more than 37,000 youth are served through both the school-based and Explorer programs. Ap-proximately 2,000 of these are involved in Exploring and nearly 50 percent are active in a Law Enforcement Exploring Post. Explorer posts programs special-ize in a variety of career skills ranging from fire fighting and military careers to engineering and medicine. The county sheriff’s department sponsors nearly 20 posts with more than 200 registered Explorers.

About Learning for Life Learning for Life seeks to build relationships between businesses, educators and local community leaders to collectively establish resources and alliances that provide relevant activities for youth that will foster positive self-esteem, strong character and a lasting appreciation of community. Learning for Life was developed by profes-sional educators and child development experts to provide age-appropriate and grade-specific lesson plans that help youth meet the challenge of growing up by teaching character, leadership and good decision-making skills and then linking those skills to the real world. For information about Learn-ing for Life, call 213-250-1131 or visit www.learningforlifela.info, OR www.exploringla.info.

Rothans continued from page 1

Presbyterian Intercommunity Hospital Announces the Appointment of

Efrain Aceves to the

Board of Directors

Presbyterian Intercommunity Hospital has announced the appointment of Efrain Aceves of Whittier as a new Board of Directors member. The governing Board of voting directors includes physicians and business and community leaders who meet each month to help guide the policies of the Hospital. Mr. Aceves is a Deputy District Attorney for Los Angeles County. He has served in this position since July of 1998. In this role, he has been the lead prosecutor in 91 criminal jury trials. His other responsi-

bilities include working with police de-tectives and District Attorney investiga-tors to oversee and direct investigations, conduct legal research, draft motions and supervise law clerks. Mr. Aceves was appointed by Governor Schwarzenegger to serve as a Special Assistant Inspector General to assist with the governor’s ef-forts to reform the state’s prison system. As such, Mr. Aceves was responsible for assisting with the oversight of internal affair investigations and development of policies and procedures to aid in the examination of alleged wrongdoings by prison staff members. In addition to these posts, Mr. Aceves worked in the United States Probation Office, Central District of California, as a Probation Officer from 1992 to 1994 and he worked in Washing-ton, D.C. as a law clerk. Mr. Aceves is involved in a number of community and civil organi-zations. He was elected to the Whittier City School Board in 2005 and continues in that post today. As a member of the Whittier City School Board, he works with district personnel, teachers and parents to develop policies that are in the best interest of the approximately 5,500 students in the school district. Mr. Aceves is also a member of the Mexican American Bar Association and served as the group’s president in 2007. Mr. Aceves received his bachelors’ degree from the University of California, Los Angeles in 1992 and his juris doctorate from the University of California, Los Angeles School of Law in 1997.

Efrain Aceves of Whittier is a Deputy District Attorney for

Los Angeles County

The second of four Business Roundtables was held on October 8, 2008 at the El Rodeo Restaurant in Pico Rivera. President Koko Judge welcomed all the attendees and introduced Mayor Ron Beilke, Mayor Pro-Tem Gracie Gallegos Smith, City Manager Chuck Fuentes, Assistant City Managers Jeff Prang & Debbie Lopez, Councilmember Bob Archuleta, Capt. Mike Rothans, Chamber Board of Directors and Ambas-sadors. Speaker Capt. Mike Rothans gave an update on the improvement and successes the Pico Rivera Sheriff’s have had over the last year. He provided the most recent crime statistics showing impressive improvements in Pico Rivera After the lunch, many guests had an opportunity to network with one another. The next Business Roundtable will take place on January 7, 2009 on Environmental Issues so mark your cal-endar for this event.

Business Roundtable 2 Crime Trends & Successes

Koko Judge Koko Judge 2008-20092008-2009

visitation program, expansion visitation program, expansion of the Busi-ness Watch of the Busi-ness Watch program and Shop program and Shop

the organization of the organization of the Miss Pico Rivera the Miss Pico Rivera Pageant, conduct an annu-Pageant, conduct an annu-

growth and business support growth and business support becomes more vital than becomes more vital than

ever," Fuentes said. ever," Fuentes said. "We are looking for-"We are looking for-ward to utilizing the ward to utilizing the

ther enhance and ther enhance and promote commercial promote commercial

and industrial growth and industrial growth and to encourage resi-and to encourage resi-

Chamber will create new Chamber will create new programs and servic-programs and servic-es to benefit local es to benefit local

"The agreement "The agreement demonstrates a demonstrates a

PICO RIVERA BUSINESS JOURNAL • JUNE 2009 3TO ADVERTISE CALL 800-901-7211

By Shelley HendersonBusiness Journal Staff Writer

A slightly-built youthful-looking bundle of grit and graciousness re-cently won recognition as one of California’s top women litigators from Daily Journal, a trade journal for California lawyers.Irma Rodríguez Moisa will tug on her ear to show you how to say her first name (Ear-mah, not Er-muh), and then laugh when asked if hear-ing others say it wrong makes her mad.She proudly shows off a framed two-page letter from Cesar Chávez that she received when she practiced as a civil rights attor-ney for the Mexi-can American Legal Defense & Education Fund (MALDEF), yet is now a partner at the office of Pico Rivera Chamber Member Atkinson, Andelson, Loya, Ruud & Romo (AALRR), where she specializes in labor and employment law and represents company management in employment disputes.Pleased with the recognition as an effective courtroom lawyer, she nevertheless has gained great satis-faction from cases that never went to trial. As their counsel, she defers decisions to her corporate clients, presenting legal options but also pressing beyond for ethical and just settlements. Her largest frustrations arise when opposing counsel is un-trustworthy, valuing gamesmanship over the best interests of their cli-ents. Even in the face of such lack of candor, she is polite but firm.She values polite professionalism. Opposing counsel is often surprised at her courtroom grit after smooth pre-trial negotiations suggested she would put up a weak defense and al-low an easy favorable judgment.

In order to win a case, Ms. Rodríguez Moisa says, “You don’t have to be a jerk in front of a jury.”Ms. Rodríguez Moisa was born in Ventura County, the oldest child of farm workers. The first in her fam-ily to attend college, she chose to study the practical topic of business administration at the University of California, Berkeley. She added a law degree from Berkeley and a master’s in public policy from Har-vard University while putting her-self through school with a mix of

loans, scholarships and student jobs.After graduation her first job was as an attorney for MALDEF. Her cases involved school desegrega-tion, bilingual ed-ucation and voting rights.“Always challenge yourself,” she rec-ommends.She crossed over to representing employers in 1996. She has handled

cases in the areas of discrimination, sexual harass-ment, retaliation, federal and state employment-related family medical rights, wrongful termination and First Amendment rights. Her law firm recently took over three floors of a new domed office building moving three weeks ago from its former location near Los Angeles International Airport.Ms. Rodríguez Moisa is delighted with their new location. The drive from Whittier, where she lives with her husband and three children, is now so short she sometimes brings her morning commuter cup of cof-fee to her second-floor office unfin-ished. She finds the city friendly and well-managed. She enjoys the easy access to many different ethnic res-taurants and being near enough that

Our Mission StatementThe mission of the Pico Rivera

Chamber of Commerce is to pro-mote local business success and the economic vitality of the community by providing services that expand business opportunities, leadership development, legislative advocacy an d educational resources.

The Chamber of Commerce is a voluntary, not-for-profit business organization dedicated to improv-ing the economic environment of a community and fostering growth and prosperity. Today’s Chamber of Commerce focuses its efforts on four major areas, which include economic development, commu-nity development, public policy and membership services. The ba-sic goal of the Chamber is to create and promote a climate where busi-ness can operate in a productive and profitable manner.

A Volunteer OrganizationMembers who serve as Directors

and on various committees are busi-ness people who volunteer because they believe in the effectiveness of the Chamber. Membership in the Chamber provides opportunities to become involved in areas such as economic development, network-ing, advertising and legislative rep-resentation.

How to get the most out of your Chamber Membership

As a Chamber member, you are part of an active, problem-solving organization. The Chamber serves as a catalyst to resolve business problems and address local con-cerns. By working closely with government and community lead-ers, the Chamber is able to produce positive results that benefit not only Chamber members but also the en-tire community.

Networking and Special EventsPerk Up Pico Rivera

Our networking breakfast en-ables members to hear guest speak-ers on a variety of beneficial topics.

Business and Community ExposMany Business Expos in the

area give businesses maximum ex-posure to the community. Expos oc-cur throughout the year.

Scholarship Golf TournamentTraditionally held in April, the

Chamber’s Annual Scholarship Golf Tournament delivers maxi-mum exposure to Pico Rivera busi-nesses as well as a day of fun, food, and great prizes. The tournament is designed to provide the members of the Pico Rivera Chamber and the community a quality Golf Tourna-ment while generating the revenue needed to operate the Chamber ef-fectively and efficiently.

Information Services

About The Pico Rivera Chamber of Commerce

Member ProfileLawyer Recognized for

Litigation Skill

Irma Rodríguez Moisa

The Chamber provides informa-tion as well as visitor information services. Each year the Chamber receives thousands of requests for member business referrals and com-munity information. In addition the Chamber maintains the City demo-graphic information, membership directories, member only mailing lists, city ordinances and regulation updates, and the city map.

Business ExposureThe Pico Rivera Chamber of

Commerce has a variety of ways to give members business exposure.

Business JournalThe Chamber’s newspaper is

published for and about the busi-nesses of Pico Rivera. Advertising in the newspaper is offered to mem-bers. This publication provides vital information on current issues in the community, upcoming Chamber events and member information. The Business Journal is distributed to all Chamber members, prospec-tive members and to over 20 high traffic establishments, including City Hall, in Pico Rivera.

Website The Chamber’s website is full

of valuable information and can be found at picoriverachamber.org. The site includes information on the Chamber and its members, as well as upcoming events.

Ribbon Cuttings & Grand Openings

A great way to let the commu-nity know you are a new business, under new management, have relo-cated, or have had remodeling done. The Chamber will provide you with the information to make the best of your Ribbon Cutting. Your event will also be placed in the newspa-per.

Mailing Labels & Membership ListsThe Chamber’s membership list is available to purchase. Members can also purchase membership on la-bels.

Member-to-Member DiscountsMembers of the Chamber can

receive a member-to-member dis-count at participating businesses. This discount is only available to Chamber members.

Starting Your BusinessThe Pico Rivera Chamber of

Commerce is a clearinghouse for local information 24 hours a day! Check our website, www.picoriv-erachamber.orgBusiness Information and AssistanceCity Hall6615 Passons Blvd.Pico Rivera, CA 90660-1016

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ARC loans are deferred-payment loans of up to $35,000, available to established, viable, for-profit small businesses that need short-term help to make their principal and interest payments on existing and qualify-ing business debt. ARC loans are 100 percent guaranteed by the SBA and have no SBA fees associated with them.

ARC loans will be disbursed over a period of up to six months and will provide funds to be used for payments of principal and inter-est for existing, qualifying small business debt including mortgages, term and revolving lines of credit, capital leases, credit card obliga-tions and notes payable to vendors, suppliers and utilities. SBA will pay the interest on ARC loans to the lenders at the variable rate of Prime plus two percent.

Repayment will not begin until 12 months after the final disburse-ment. After the 12-month deferral period, borrowers will pay back the loan principal over a period of five years. Visit www.sba.gov for more.

SBA Loan Changes May be Opportunity for Your Small Business

It’s been almost five months since President Obama signed a landmark $787 billion effort to stimulate the choking U.S. economy, and many small business owners are still un-clear as to how they might take ad-vantage of loan programs, to stimu-late their business or simply hold on through tough times.

Here are a few ways that the U.S. Small Business Administration (SBA), as a guarantor of loans, is supporting small business needs:

7(a) Loans: These loans can be used to start a new business or to assist in the operation, acquisition or expansion of an existing busi-ness. The SBA has raised its guar-antee to 90%, meaning a loan of $100,000 would now have $90,000 guaranteed by the SBA. The idea is to reduce the financial risk to banks in hopes of stimulating more lend-ing to small business. Additionally, the SBA guaranty fees paid by bor-rowers – traditionally up to 3.75% of

the loan amount – are temporarily waived for most of these loans, re-ducing the financial burden to small business owners. (Of note, if you paid fees on a 7(a) loan approved since February 17, 2009, you may be eligible for a refund.)

504 Loans: 504 loans are structured to provide small to mid-size businesses the opportunity to purchase fixed assets, such as land, buildings and long-term capital equipment, while assuming a frac-tion of the risk of traditional loans. The SBA will extend this program so that if your project involves busi-ness expansion, you may use up to 50% of the new loan for refinancing of existing debt used to purchase fixed assets. For example, if you are approved for a new $1,000,000 loan through this program to ex-pand your business right now, you may be eligible to refinance up to $500,000 of an existing fixed asset loan at the new, likely lower, inter-est rate. Additionally, the borrower fees for 504 loans are temporarily waived.

Surety Bonds: Through its Surety Bond Guarantee (SBG) Pro-gram, the SBA will now guarantee surety bonds for contracts up to $5

million. This new maximum (up from $2 million) will provide more opportunity to bid on larger con-tracts, to those small and minority contractors who qualify.

ARC Loans: (front page story) If your business is having trouble covering its current debt obligations, the SBA’s newest loan program, ARC, may be able to help. The America’s Recovery Capital (ARC) loan program will provide up to $35,000 of funding to viable small businesses to make payments on existing, qualifying loans for up to six months. With no payments re-quired for up to 12 months after the loan is fully disbursed, these loans are designed to assist with immedi-ate cash flow needs and help small businesses keep their doors open. Since this is a brand new loan pro-gram for the SBA, there will likely be a number of kinks to work out in the coming months as the program is introduced.

While these changes to SBA pro-grams lower the relative risk to lend-ers and reduce expenses for eligible borrowers, they do not guarantee your small business will receive a loan. In these difficult times, the same rules still apply – you will still need a sound business plan, a track record of success, and detailed, ac-curate financials to increase your chances of securing funding from a bank.

For more detailed information on SBA loans, check out the “Services” section of www.sba.gov, or simply call the Long Beach Small Business Development Center (SBDC) at (562) 570-4574. The SBDC works closely with the SBA and has assist-ed numerous small business clients in the area with access to the capital needed to sustain and grow.

LoansContinued from page 1

she can cross the street to shop dur-ing lunch or before driving home. She is eager for other tenants to fill the remaining vacant floors in the new building.Daily Journal Corporation pub-lishes digital and paper editions of trade journals for the California le-gal community. For more informa-tion, visit the corporation’s website at www.dailyjournal.com.AALRR has been in practice for thirty years. A full-service law firm, it provides legal services in the areas of employment, labor, construction, education, real estate, general business, business litigation, corporate, taxation, bankruptcy and immigration. For more information about her law firm, visit its website at www.aalrr.com.MALDEF “combines advocacy, educational outreach, and litigation strategies to achieve socio-econom-ic change.” It celebrated its fortieth anniversary last year. For more in-formation, visit the organization’s website at www.maldef.org.

LitigatorContinued from page 3

www.picoriverachamber.

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A Proactive Approach to Swine Flu Beverly Hospital has stepped up its pace and taken the fight against the virus straight into the homes and or-ganizations of the people they serve

In April of this year, when the news first broke about Swine Flu, it was all over the media. But what has happened since then? Has it gone away? Quite simply, the answer is “no,” it is still a health threat.

According to the Centers for Disease Control and Prevention (CDC) most people are not immune to the influenza A (H1N1) virus and the illness may be more severe and widespread in the coming days and weeks, resulting in more hospitalizations and associated deaths. Playgrounds will serve as a perfect breeding ground for pass-ing along the virus from one child to another and in senior citizens as they compete in board games and other activities.

Aware of the seriousness of H1N1, Beverly Hospital has stepped up its pace and taken the fight against the virus straight into the homes and organizations of the people they serve. It is believed that by partnering with the key members of the community on prevention, they become our allies and an essential resource tool for educating others in a way they understand.

A Pandemic Flu Committee at Beverly Hospital, led by Ignacio Morales, Director of Epidemiology, put together a swine flu confer-ence this past May. Personnel from the Montebello Fire Depart-ment (MFD), Montebello Unified School District (MUSD), Monte-bello Towne Center, senior centers, physicians and other local agencies were invited to attend. The goal was to educate the educators – the leaders from the community agen-cies – disseminating information into homes to teach parents, stu-dents and others.

The conference, taught by Jew-ell Parrilla M.D., Infectious Dis-eases specialist, primarily focused on origin, myths, symptom recog-nition, prevention, containment and what to do with positive lab results. High praises were voiced to the or-ganizers as being a significant pool of information to be passed along to others.

"Beverly Hospital is truly spear-heading education and is taking a very proactive approach,” com-mented Bryan Chrisp, Deputy Fire Marshall, MFD. “I appreciate that they are picking up the baton and moving forward in our race to beat this flu epidemic.” he continues.

The Pandemic Flu Commit-tee continues to meet, taking their responsibility to educate the com-

munity seriously. Although the virus most likely will not reach the epidemic proportions once predicted, it is still an imminent threat to many. Therefore the fight

for containment through education will serve as an essential conduit.

“Knowledge is powerful. We want people to know that, hand

washing, as simple as it sounds, is the first line of defense against this flu and the most powerful tool in preventing infectious diseases,” said Ignacio Morales. “Being in

alliance with our local agencies as-sures that our mission for a healthy community is being fulfilled.

Members in the News

Montebello Unified School District Nurses, Montebello Fire Department Deputy Fire Marshall, Montebello Towne Center representative, and Beverly Hospital Infection Control Department working together against the Swine Flu.

Rio Hondo College Hosts 2009 Serena Conference

Rio Hondo College partnered with SPIRITT Family Services to host the 8th annual Self-Empow-erment Resources to Education, Nurture, and Advocate (SERENA) Conference on its campus. The Conference was designed to bring together a variety of speakers to educate, inspire, motivate and focus attendees to further advance wom-en’s rights and empowerment.

“Rio Hondo College is honored to host the annual SERENA Con-ference,” said André Quintero, President of the Rio Hondo Col-lege Board of Trustees. “It is criti-cal to introduce young women to their local role models, which is exactly what this Conference does – it shows them how hard work and education result in success.”

This year’s program included a welcome by Executive Director of SPIRITT Family Services Irene Re-

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See Serena


who remains in the program from sixth grade until high school gradu-ation, is college ready, and attends a college of their choice immediately after graduation is able to receive a $1,000 financial award to help them with their college expenses. The Partnership is committed to raising the necessary funds for these finan-cial awards. Parental involvement is a crucial component in the IGTC program. Over the past eleven years, the Scholarship Golf Tourna-ment has provided thousands of dol-lars in scholarships to twenty three El Rancho High School graduates to attend the college of their choice.

This year, $3,500 went to worthy students.

Special thanks to our sponsors for making this tournament such a success. Our major sponsors included David Briano-State Farm Insurance Agency, Whit-tier Fertilizer, WalMart, and Herrera & Associates.

Mayor Gracie Gallego was among the many golfers participating. After the golf, a sumptuos dinner was served and the many raffle prized were given away. Thanks again to all our sponsors and partcipants!

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dondo-Churchward and opening re-marks by Rio Hondo College Board of Trustees Vice-President Angela Acosta-Salazar.

This year’s Conference also in-cluded a live performance by “En-compass,” a local organization that aims to spark compassion, personal responsibility and an appreciation of differences among teenagers. They presented “KICK,” a play that has been described by the organiza-tion as one that promises to “edu-cate, illuminate and entertain its audiences.”

Other keynote presenters were: Deputy Sylvia Arreseigor of the Los Angeles County Sheriff’s De-partment, Dr. Didra BrownTaylor, PH.D., of the Black Beauty Shop Health Promotion Project, Zelenne Cardenas of Social Model Recovery Systems, Inc., Marisela Cervantes from Assemblymember Charles Calderon’s Office, Dianne Marti-nez of Rio Hondo College’s Trans-fer Center, Adrianna Villa from As-semblymember Charles Calderon’s Office and Rio Hondo College’s Vice President of Academic Ser-vices, Dr. Paul Parnell.

Approximately 340 freshmen, sophomore, junior and senior stu-dents from local high schools partic-ipated in the SERENA Conference and were involved in a variety of workshops and discussions, which ranged from helping students choose a career to the dangers of cyberbul-lying.

“It is our hope that all SERENA Conference attendees used the day to examine their future options and

SerenaContinued from page 5

set academic goals for themselves,” said Rio Hondo College Superin-tendent/President Ted Martinez, Jr. Ph.D. “There is no limit to the potential for young women who are given opportunities to develop their talents, and Rio Hondo College is proud to host such an important and empowering conference for these students.”

The SERENA Conference was created with the vision that young women could come together to ex-change thoughts and learn new ideas to help prepare them to be future leaders in their communities. The Conference also emphasizes to all attendees the importance of making good decisions and the power each of them possess to positively impact their communities. CONTACT: Valerie E. Martinez Alisha Rosas (909) 447-2405.

Beverly Hospital Guild Holds Jewelry Sale

Frances Hernandez, President of the Beverly Hospital Guild invites the public to attend their Annual Jewelry Sale: “Ester’s Fine Jew-elry” on June 26th at the Beverly Hospital Café, 309 W. Beverly Boulevard, Montebello, from 8 am to 4 pm. Come and find 14 to 24 karat wonderful jewelry. Proceeds will benefit Beverly Hospital. For more information, call Frances Hernandez, (562) 695-2139.

50% off Sale at Beverly Hospital Gift Shop

The Beverly Hospital Guild invites the public to attend their 50% off Sale on Friday June 26th, Saturday June

the first IGTC program over three years ago at the District’s three middle schools-- Burke, North Park and Rivera. Each and every student

GolfContinued from page 1

Members in the News

(con't)

27th and Sunday June 28th at 309 W. Beverly Boulevard, Montebello, from 8 am to 4 pm. Items on sale include a selected variety of watches, jewelry, purses, wallets, and so much more. Come, see and buy for a good cause. Proceeds will benefit Beverly Hospi-tal. For more information, call Frances Hernandez, (562) 695-2139.

(l) Susana Smith, Assistant. Supt., El Rancho Unified School District, winner of 50/50 cash raffle & David Briano, Golf Tournament Co-Chairperson.

{l} Jim Osborne of Whittier Fertilizer Company congratulates the (un-identified winner) of the flat screen tv. At right is David Briano of State Farm Insurance.

Edgar Morales, Bank of the West, happy win-ner of tote bag/soda cooler.

www.picoriverachamber.

org


Phone Number (562) 801-4358(562) 942-8773Fictitious Business Names

Any business firm that does not include the name of the business owner must file a Fictitious Busi-ness Name Statement. You must file with the County Clerk in the Coun-ty of which your business is located. Within 30 days of filing the state-ment, the registrant is required to publish a statement in a newspaper of general circulation in the County. You must do four insertions, one a week for four weeks. To file for your fictitious business name contact:Los Angeles County Clerk12400 Imperial Hwy., #512Norwalk, CA 90650562-462-2177

BBQContinued from page 1

and labor law, including wage and hour law as well as construction and general business law. He received a litigation fellowship from the American Board of Trial Advocates. Milligan was a Senior Articles Editor for the Southern California Interdisciplinary Law Journal.

Blake and Milligan gave an overview of recent economic developments that might specifically impact local businesses. They informed the Chamber members that litigation regarding layoffs, discrimination, and wrongful termination were increasing, and primarily spoke about ways of avoiding these pitfalls. They also noted that the new administration’s focus on additional employment legislation may impact local businesses.

Typically, employee salary and benefits comprise the majority of employer budgets. When the economy turns down, employers are forced to review available options to reduce payroll expenditures and balance budgets. As layoffs, furloughs and salary reductions increase, so does litigation. Blake advised listeners that “treating people with respect is the best way to avoid problems.”

Blake also warned the business owners that, while reducing payroll costs was important, they needed to remember that doing so will have a negative effect on morale and can result in recruitment and training costs when the economy recovers and the need for increased staffing returns.

Milligan and Blake reminded the listeners that they need to review such things as collective bargaining agreements and other written company documents, contracts, and past practices to help avoid future litigation. They offered checklists for companies considering layoffs, furloughs, and other cost reduction options. For example, they gave wage reduction compliance steps which include considering across-the-board salary reductions, week long furloughs instead of reducing exempt employees’ salaries, and providing reasonable advance notice as necessary.

The entire staff of the Funeraria Del Angel have a deep respect for those who serve the city of Pico Rivera and always make certain to honor those who have paid the ul-timate in sacrifice and were kileed in the line of duty.

For example, if a policeman or other public service-person in killed in the line of duty, the Funeraria will provide free funeral services for the bereaved family.

The entire staff of the Funeria Del Angel was on hand to help make the BBQ a huge success and fun for everyone.

Other steps to be considered in cost savings are hiring freezes, salary freezes, and reducing paid holidays.

EmploymentContinued from page 1

Seller’s PermitIf you are planning to sell tangi-

ble personal property or lease tangi-ble personal property you must ap-ply to the Department of Business Taxes, State Board of Equalization for a Seller’s Permit. You can ob-tain a form on the Internet at: www.boe.ca.gov. Type in the search box: BOE-400-SPA to get your applica-tion. When you bring your com-pleted application to the Norwalk District Office you can obtain your sellers permit in the same day!Norwalk District Office12440 E. Imperial Hwy., Suite. 200Norwalk, CA 90650-8397562-466-1694

CorporationsTo start a Corporation you need

to learn all the necessary procedures and obtain all the required forms. This can be done by contacting the Secretary of State at 213-897-3062. You can also go to www.ss.ca.gov and click on the California Business Portal. You will then want FORMS located on the left hand box.Secretary of State107 South Broadway, Room 4001Los Angeles, CA 90012-3113

213-897-3062

Federal RequirementsBusinesses should apply for a

federal tax identification number. The application can be obtained from the:Internal Revenue Service Office

9050 Flair Dr.

El Monte, CA 91731-2826

800-829-4933 (select Option 1)

They can also provide you with a tax guide for Small Business which provides information that explains employment taxes, income tax withholding from your employees, Social Security taxes, employees’ tips, liability for tax withheld from employees, returns, deposits and payment of taxes.

Once you have obtained all your permits contact the Pico Rivera Chamber office for membership in-formation! You can call the Cham-ber office at (562) 949-2473, Fax (562) 949-8320 or visit the Chamber website at www.picoriverachamber.org.

ChamberContinued from page 3


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Invest in our city.Invest in our city.Invest in our city.Invest in our city.Invest in our city.Invest in our city.Invest in our city.Invest in our city.

Support local businesses. Support our community.Support local businesses. Support our community.For your free Shop Pico Rivera coupon bag, call the Chamber of Commerce at 562.949.2473.For your free Shop Pico Rivera coupon bag, call the Chamber of Commerce at 562.949.2473.

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Pico Rivera Chamber June 2009

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