Picking The Right Keywords To Attract More Customers

• Search Engine Optimization

• Custom Website Designs That Convert More Visitors Into Customers

• Website Content Creation, Pages, Blogs, White Papers

• Website A-B Split Testing

• Newsletter Design & Management

• Logo Design, Email Signatures & Branding Guidelines

• Social Media Strategy & Implementation

• Business Photography Including Google 360 Virtual Tours

What We Do

• Over 90% of websites have No SEO

• 67% of people use Google, 16% Bing, 12% Yahoo

SEO Facts

• Keywords - Find out what keywords are being used by people searching online.

• Backlinks - Get links to your website from other credible relative websites, these are like votes in Google’s eyes.

• Measure Results – You cannot improve what you do not measure.

SEO Basics

• From Google - A keyword is any word or short phrase that describes a website topic or page. - The more a keyword is used by searchers and websites the more attraction power it has.

• Because keywords are the foundation for inbound marketing (marketing to people already looking for your product or service)

What Is A Keyword And Why Do I Care?

• Think Like A Customer And Do Some Searches

• Listen To Your Customers

• Follow Influencers In Your Industry

• Google Search Suggestions

• Pay Per Click Advertising

• Keyword Tools

• Your Competitors – View Source Code or Use keywordspy.com

Start Discovering Keywords

• Think Like A Customer

• Listen To Your Customers

• Follow Influencers In Your Industry

• Google Search Suggestions

• Your Competitors – View source code or use keywordspy.com

• Keyword Tools

Where To Discover Initial Keywords?

• WordStream http://www.wordstream.com/keywords

• Wordtracker http://www.wordtracker.com/

• HitTail http://www.hittail.com/

• Screaming Frog SEO Spider Tool http://www.screamingfrog.co.uk/seo-spider/

• SEM Rush http://www.semrush.com/

• Google Keyword Planner http://adwords.google.com/keywordplanner

• Google Trends http://www.google.com/trends/

• SortMyList http://sortmylist.com/

Keyword Tools

• The sun only shines on you when you are on the top of the mountain.

• It is better to be on the top of many small mountains than half way up a huge one.

Keyword Considerations

• Google search allintitle: keyword shows you how many web pages include that keyword in a title tag.

Check Keyword Competitors

How To Measure Results Accurately

• Sign out of Google and disable customization based on search history

Get It All Down In Excel

Free Monthly Educational Seminars

http://designandpromote.eventbrite.com/

Design & Promotewww.DesignAndPromote.com [email protected]

1952 McDowell Rd Suite 100 Naperville IL 60563

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