Pi Sponsorship Program (Lead Generation)

http://www.linkedin.com/in/jwhansenhttp://www.linkedin.com/in/jwhansen

Procurement Insights Procurement Insights Sponsorship ProgramSponsorship Program

Lead GenerationLead Generation


Procurement Insights Sponsorship ProgramProcurement Insights Sponsorship Program

General OverviewGeneral Overview

The Procurement Insights Blog reaches 300,000 syndicated The Procurement Insights Blog reaches 300,000 syndicated subscribers each month worldwide.subscribers each month worldwide.

Procurement Insights has been ranked as the top supply Procurement Insights has been ranked as the top supply chain/procurement blog by the editors of the Blogged chain/procurement blog by the editors of the Blogged Rating Service.Rating Service.

70 per cent of the readership are supply chain 70 per cent of the readership are supply chain professionals, while the remaining 30 per cent is equally professionals, while the remaining 30 per cent is equally divided between finance and IT.divided between finance and IT.

Procurement Insights is available in an increasing number Procurement Insights is available in an increasing number of languages including Chinese, Russian and Spanish.of languages including Chinese, Russian and Spanish.



““Jon’s writing in the area of Jon’s writing in the area of procurement brings a depth to the procurement brings a depth to the profession that is difficult to find profession that is difficult to find anywhere else.”anywhere else.”

Cal Harrison, PresidentCal Harrison, President

Beyond ReferralsBeyond Referrals



How Leads Are GeneratedHow Leads Are Generated(Insightful Profile Articles and Q&A Polls)(Insightful Profile Articles and Q&A Polls)

As an adjunct to the sponsor profile articles, I engage a broader market As an adjunct to the sponsor profile articles, I engage a broader market through a variety of Q&A polls directing network members to the article as through a variety of Q&A polls directing network members to the article as well as any corresponding links to presentations including the new On-well as any corresponding links to presentations including the new On-Demand Webinar option.Demand Webinar option.

This drives awareness beyond what I refer to as a passive "post and hope" This drives awareness beyond what I refer to as a passive "post and hope" approach because it stimulates interaction amongst interested parties approach because it stimulates interaction amongst interested parties centered on your company's value proposition.centered on your company's value proposition.

The Q&A polls have generated significant activity in many instances The Q&A polls have generated significant activity in many instances receiving feedback from 30 or more individuals within a matter of hours. receiving feedback from 30 or more individuals within a matter of hours. Readership response to this type of engagement within the confines of Readership response to this type of engagement within the confines of traditional marketing/advertising programs are usually minimal or non-traditional marketing/advertising programs are usually minimal or non-existent.existent.

Procurement Insights generates activity because our insights resonate with Procurement Insights generates activity because our insights resonate with our readers and the broader market as a whole. our readers and the broader market as a whole.



““Jon and his Procurement Insights Blog offers a unique and unbiased Jon and his Procurement Insights Blog offers a unique and unbiased differentiation than the other blogs in the differentiation than the other blogs in the procurement/sourcing/supply-chain market. His writing style is procurement/sourcing/supply-chain market. His writing style is unique and his ability to draw attention to multiple sources of unique and his ability to draw attention to multiple sources of information and reference materials for each piece he writes is information and reference materials for each piece he writes is second to none. As a sponsor of his Blog, Jon as so far delivered second to none. As a sponsor of his Blog, Jon as so far delivered on every promise he made, including an expert unbiased view into on every promise he made, including an expert unbiased view into our business, with a unique perspective that actually helped us to our business, with a unique perspective that actually helped us to modify our own sales pitch. His knowledge of the industry and modify our own sales pitch. His knowledge of the industry and immediate understanding of my organization’s business model immediate understanding of my organization’s business model proves that he is a leader in his profession. Based on this proves that he is a leader in his profession. Based on this experience, I offer my full recommendation for Jon’s work as he is experience, I offer my full recommendation for Jon’s work as he is by far one of the best at delivering value for his services. by far one of the best at delivering value for his services. ””

William Dorn, Vice PresidentWilliam Dorn, Vice PresidentSource One Inc.Source One Inc.



How Leads Are GeneratedHow Leads Are Generated(Direct Introductions)(Direct Introductions)

Facilitation of personal introductions to known contacts Facilitation of personal introductions to known contacts within your specific target market.within your specific target market.

After 16 plus years in supply chain practice, combined with After 16 plus years in supply chain practice, combined with a strong readership base, keynote addresses at major a strong readership base, keynote addresses at major conferences, and broad publication in traditional magazines conferences, and broad publication in traditional magazines such as Summit, Purchasing b2b and the Source to name such as Summit, Purchasing b2b and the Source to name only a few has enabled me to meet and interact with an only a few has enabled me to meet and interact with an extensive list of professionals.extensive list of professionals.

Coming from a position of knowledge and a growing contact Coming from a position of knowledge and a growing contact base, I will proactively connect you with the right decision-base, I will proactively connect you with the right decision-makers. I do this as both a service and benefit to my makers. I do this as both a service and benefit to my readership base who consider me to be a reliable and readership base who consider me to be a reliable and objective “source.” objective “source.”



““Jon is one of the most knowledgeable individuals I Jon is one of the most knowledgeable individuals I know in the area of government procurement. His know in the area of government procurement. His presentations are insightful, engaging and useful. presentations are insightful, engaging and useful. They offer thoughts and principles you can use in They offer thoughts and principles you can use in the everyday structure of your duties.the everyday structure of your duties.””

Walter Schneider, Walter Schneider, Procurement ProfessionalProcurement ProfessionalState Of OhioState Of OhioDepartment of Administrative Services Procurement Department of Administrative Services Procurement



How Leads Are GeneratedHow Leads Are Generated(Conference Representation)(Conference Representation)

Proactive reference activity through conference Proactive reference activity through conference representation also generates opportunities for sponsors.representation also generates opportunities for sponsors.

This includes actual strategic references as part of a This includes actual strategic references as part of a seminar presentation itself, as well as being listed in the seminar presentation itself, as well as being listed in the Resource Index on take away materials such as PowerPoint Resource Index on take away materials such as PowerPoint presentations.presentations.

Many of the presentations focus on unique elements of a Many of the presentations focus on unique elements of a supply chain practice. For example, I was in Calgary and supply chain practice. For example, I was in Calgary and Edmonton, which is an obvious hotbed for energy sector Edmonton, which is an obvious hotbed for energy sector companies. In the presentations I referenced a number of companies. In the presentations I referenced a number of sponsors emphasizing their proactive role in re-shaping that sponsors emphasizing their proactive role in re-shaping that particular industry’s supply chain/procurement practice. particular industry’s supply chain/procurement practice.



““Jon is a creative genius. He is very good with words and can Jon is a creative genius. He is very good with words and can make a very complex process easy to understand. He is a make a very complex process easy to understand. He is a true asset to any company that is trying to use Web 2.0 to true asset to any company that is trying to use Web 2.0 to market their services. He is very creative and innovative. market their services. He is very creative and innovative. His knowledge of Web 2.0 is exceptional . . . Jon’s service His knowledge of Web 2.0 is exceptional . . . Jon’s service levels are exceptional and I am impressed by his out of the levels are exceptional and I am impressed by his out of the box thinking abilities and deep knowledge of the box thinking abilities and deep knowledge of the procurement process . . . If someone needs an expert in the procurement process . . . If someone needs an expert in the e-procurement area, Jon should be one of the individuals e-procurement area, Jon should be one of the individuals that should be on the top of the list.that should be on the top of the list.””

Dr. Sunny Dronawat, Dr. Sunny Dronawat, PresidentPresidentBellwether Corporation Bellwether Corporation



How Leads Are GeneratedHow Leads Are Generated(Results Speak)(Results Speak)

In one example our work with a sponsor In one example our work with a sponsor generated tangible business opportunities generated tangible business opportunities through our facilitation service within a matter of through our facilitation service within a matter of a week or so after becoming a sponsor.a week or so after becoming a sponsor.

In an e-mail the sponsor informed me that they In an e-mail the sponsor informed me that they had landed a contract as a result of our efforts.had landed a contract as a result of our efforts.

This of course is the epitome of the new social This of course is the epitome of the new social network mechanisms that will help to distinguish network mechanisms that will help to distinguish your message from those of your competitors. your message from those of your competitors.



““Jon has an exceptional understanding of the procurement Jon has an exceptional understanding of the procurement needs of firms looking to be innovative leaders in the needs of firms looking to be innovative leaders in the marketplace. He realizes that the adaptability and marketplace. He realizes that the adaptability and flexibility required to drive innovation can be achieved by flexibility required to drive innovation can be achieved by working in partnership with existing company resources. working in partnership with existing company resources. An innovative facilitator with the creative ability to express An innovative facilitator with the creative ability to express complex changes in the market in solutions and terms that complex changes in the market in solutions and terms that colleagues and clients can easily understand and apply to colleagues and clients can easily understand and apply to their own situations successfully. An expert’s expert.their own situations successfully. An expert’s expert.””

Mike Bowes, Mike Bowes, Marketing ManagerMarketing ManagerAssociated Manufacturing Marketing Group (AMMG) Associated Manufacturing Marketing Group (AMMG)



How Leads Are GeneratedHow Leads Are Generated(Summary)(Summary)

To sum it up best, the Procurement To sum it up best, the Procurement Insights Sponsorship Program offers a Insights Sponsorship Program offers a unique combination of industry expertise, unique combination of industry expertise, vendor/sponsor knowledge and an vendor/sponsor knowledge and an understanding of readership/audience understanding of readership/audience proclivities that transitions our program proclivities that transitions our program from a passive bulletin board to a strategic from a passive bulletin board to a strategic exercise in which both direct and indirect exercise in which both direct and indirect engagement is a core foundation.engagement is a core foundation.



““As a new member of Jon Hansen’s Procurement Insights Sponsorship As a new member of Jon Hansen’s Procurement Insights Sponsorship Program, I can say that I am very much impressed. Specifically, Program, I can say that I am very much impressed. Specifically, Jon’s caliber of writing is at the highest level. Jon obviously has a Jon’s caliber of writing is at the highest level. Jon obviously has a deep knowledge of procurement-related topics, but also possesses deep knowledge of procurement-related topics, but also possesses a mastery of all supply chain areas. I was very impressed at his a mastery of all supply chain areas. I was very impressed at his knowledge and experience around the complex world of the knowledge and experience around the complex world of the Service Parts Supply Chain. Jon has the rare ability to creatively Service Parts Supply Chain. Jon has the rare ability to creatively apply his vast knowledge and experiences and form a unique apply his vast knowledge and experiences and form a unique approach in his writings. Jon writes in a manner that invites approach in his writings. Jon writes in a manner that invites thought-provoking responses from his audience. The executive thought-provoking responses from his audience. The executive team from my company is interested in exploring other areas team from my company is interested in exploring other areas (case studies, white papers, etc.) where we could possibly further (case studies, white papers, etc.) where we could possibly further leverage Jon’s effective writing talents. I highly recommend Jon leverage Jon’s effective writing talents. I highly recommend Jon and his sponsorship program.and his sponsorship program.””

Mark Anderson, Mark Anderson, Vice PresidentVice PresidentBaxter Planning Systems Baxter Planning Systems



Your Sponsorship PackageYour Sponsorship Package

Two Profile articles intelligently and expertly written to emphasize Two Profile articles intelligently and expertly written to emphasize your organization’s unique value to the market.your organization’s unique value to the market.

Multiple branded links (web site, presentations – PowerPoint, Multiple branded links (web site, presentations – PowerPoint, audio/video, and marketing materials) through which the audio/video, and marketing materials) through which the Procurement Insights readership can access and quantify your Procurement Insights readership can access and quantify your value proposition. value proposition.

Acknowledgement on conference material such as PowerPoints Acknowledgement on conference material such as PowerPoints etc.etc.

New premium services such as On-Demand Webinars.*New premium services such as On-Demand Webinars.*

* * Additional fees for premium services offered through third-party providers may apply. Additional fees for premium services offered through third-party providers may apply. Please note that Procurement Insights does not receive financial consideration from Please note that Procurement Insights does not receive financial consideration from premium service providers.premium service providers.



““It is always rewarding to talk with someone It is always rewarding to talk with someone who brings insight and intelligence to the who brings insight and intelligence to the conversation; it is especially so when they conversation; it is especially so when they can then record and comment on that can then record and comment on that conversation in a precise and highly conversation in a precise and highly informative fashion. Jon clearly has those informative fashion. Jon clearly has those skills.skills.””

Tim Cummins, Tim Cummins, FounderFounderInternational Association for Contract and International Association for Contract and

Commercial Management (IACCM) Commercial Management (IACCM)



Your Sponsorship FeeYour Sponsorship Fee

$250 annual fee that can be renewed on a $250 annual fee that can be renewed on a yearly basis (applicable rate increases yearly basis (applicable rate increases may apply at the time of renewal).may apply at the time of renewal).

The annual fee does not include premium The annual fee does not include premium service fees* offered through third-party service fees* offered through third-party providers. providers.

* Additional fees for premium services offered through third-party * Additional fees for premium services offered through third-party providers may apply. Please note that Procurement Insights does providers may apply. Please note that Procurement Insights does not receive financial consideration from premium service not receive financial consideration from premium service providers.providers.



““You know I have to say that you are You know I have to say that you are easily one of the best business easily one of the best business writers that I have come across. A writers that I have come across. A good read indeed.good read indeed.””

Greg Waite, Greg Waite, PresidentPresident

Future Path Future Path



Additional Premium Services* Additional Premium Services*

White Paper CompositionWhite Paper Composition

PowerPoint Presentation DevelopmentPowerPoint Presentation Development

Vendor Competitive AnalysesVendor Competitive Analyses

* The above premium services are offered through Procurement * The above premium services are offered through Procurement Insights. Applicable Rate Schedules for services are provided at Insights. Applicable Rate Schedules for services are provided at the time of inquiry. the time of inquiry.



““Jon provided a detailed assessment of a Jon provided a detailed assessment of a proposed business process in a matter of proposed business process in a matter of days. His perspective was insightful on a days. His perspective was insightful on a number of levels and I appreciated the number of levels and I appreciated the depth of his experience and knowledge of depth of his experience and knowledge of best practices.best practices.””

Gail Rubin, Gail Rubin, CPPOCPPOChief Procurement OfficerChief Procurement OfficerMultnomah County Multnomah County



Activating Your SponsorshipActivating Your Sponsorship

Send an e-mail to Send an e-mail to [email protected]@sympatico.ca indicating your interest indicating your interest in becoming a sponsor.in becoming a sponsor.

Within 24 hours of receiving your request, an electronic activation Within 24 hours of receiving your request, an electronic activation invoice will be forwarded to your e-mail address through PayPal invoice will be forwarded to your e-mail address through PayPal (all major credit cards are accepted). You do not have be a (all major credit cards are accepted). You do not have be a member of PayPal, simply follow the on-line instructions to process member of PayPal, simply follow the on-line instructions to process your payment.your payment.

Once payment confirmation has been received you will be Once payment confirmation has been received you will be contacted within 24 hours to schedule a follow-up call to review contacted within 24 hours to schedule a follow-up call to review the program including the outline for the first of two profile the program including the outline for the first of two profile articles.articles.

Beyond the initial conference call, your involvement will be Beyond the initial conference call, your involvement will be minimal as Procurement Insights manages all aspects of the minimal as Procurement Insights manages all aspects of the program.program.



““Jon Hansen has provided numerous hours mentoring me on Jon Hansen has provided numerous hours mentoring me on Strategic Sourcing . . . I consider Jon as the "Leading" Strategic Sourcing . . . I consider Jon as the "Leading" source for staying in the forefront of the procurement source for staying in the forefront of the procurement world. His expertise and ability to apply his unique and well world. His expertise and ability to apply his unique and well thought out solutions to strategic procurement issues are thought out solutions to strategic procurement issues are unmatched. He employs state of the art delivery methods unmatched. He employs state of the art delivery methods for his teaching efforts. In summation, I consider Jon for his teaching efforts. In summation, I consider Jon Hansen as the consummate professional.Hansen as the consummate professional.””

Billy Gilbert, Billy Gilbert, Associate Category ManagerAssociate Category ManagerState Purchasing Division, Dept. of Administrative ServicesState Purchasing Division, Dept. of Administrative ServicesState of Georgia State of Georgia



Procurement InsightsProcurement Insights

http://procureinsights.wordpress.comhttp://procureinsights.wordpress.com

Pi Sponsorship Program (Lead Generation)

Business

procurement insights

area of procurement

procurement process

eprocurement area

area of government procurement

supply chain practice

supply chainprocurement

broader market