phplDVLRV

Partnership Opportunities

Reach the multi-billion dollar travel plaza and truckstop industry by partnering with NATSO

2NATSO Is...the only national trade association representing the travel plaza and truckstop industry.

For more than 50 years, NATSO has advanced the industry’s interests by influencing government action and public opinion on highway issues such as commercialization, tolling and truck parking and represents the industry on environmental and energy issues, primarily diesel fuel.

NATSO also provides access to knowledge resources to help members make good business decisions. From in-person and distance learning opportunities to its annual convention, NATSO delivers the latest content to members on trends and news affecting the industry.

ON A MISSION TOadvance the success of truckstop and travel plaza members by delivering solutions to members’ challenges and achieving the public policy goals of the truckstop and travel plaza industry.

A DIRECT ROUTEto more than 1,200 travel plazas and truckstops nationwide, owned by 229 corporate entities.

POWERED BY multi-million dollar businesses. Today’s travel plazas and truckstops are modern, clean, multimillion-dollar businesses. They offer a tremendous array of merchandise and services to professional drivers and the traveling public.

OPPORTUNITIES AT-A- GLANCE

THE NATSO SHOW PAGE 5The NATSO Show 2015, Febarury 16-19 in Las Vegas, Nev., is an exclusive opportunity for exhibitors and sponsors to present their products and services to travel plazas and truckstops across the country.

Exhibiting - PAGE 7Sponsoring - PAGE 8

STOP WATCH MAGAZINE PAGE 11The official NATSO member magazine provides in-depth content to assist NATSO members in improving their travel plaza businesses and the latest industry news.

DIGITAL ADVERTISING PAGE 13Advertising is available in NATSO News Weekly (NNW), NATSO’s weekly electronic newsletter and on NATSO’s recently redesigned website.

DAY ON CAPITOL HILL PAGE 14Every May NATSO members make their annual pilgrimage to Capitol Hill where they meet with senators and members of Congress.

NATSO FUTURE LEADERS PROGRAM PAGE 15The Future Leaders Program aims to advance the success of a new generation of individuals who are emerging as leaders in the travel plaza industry.

BILL MOON SCHOLARSHIP PAGE 16The Bill Moon Scholarship helps industry employees and their children offset the cost of a college education.

ALLIED MEMBERSHIP PAGE 17

Reach the multi-billion dollar travel plaza industry with NATSOwww.natso.com

3NATSO MEMBERS ARE...modern, clean, multimillion-dollar businesses. They offer a tremendous array of merchandise and services to professional drivers and the traveling public. The travel plaza and truckstop market sells 54 billion gallons of diesel fuel a year and represents $65 billion in buying power.

PROFESSIONAL DRIVERS• 225,000 on-hire carriers and over 282,000 private

carriers on file with DOT

• 756,000 heavy-duty truck drivers employed in 2009 according to the Bureau of Labor Statistic

• Trucks move 68 percent of freight by weight

• Average length of haul for trucks is 450 miles

• Nearly 6,000 miles of the highway System carry more than 8,500 trucks per day on sections where at least every fourth vehicle is a truck.

• 850+ Quick-Serve Restaurants

• 270+ Shop Repair

• 1,100+ convenience stores

• 60,000+ employees

CARS, RVS AND BUSES• Americans drove three trillion miles in 2010

according to the FHWA

• AAA reported that during the 2010 Christmas holiday travel season, 91 percent of travelers traveled by car

• Approximately 8.3 million American households now own an RV, according to the RVIA

• According to the American Bus Association, the average spend for a bus when stopped for a 24-hour period is $13,000

VISITED BY THOUSANDS OF CUSTOMERS DAILY


More than 100

50 - 99

25 - 49

15 - 24

10 - 14

1- 9

NATSO member locationsper state

A POWERFUL MARKET

4The NATSO Foundation Is...501(c)(3) research, education and public outreach subsidiary of NATSO, Inc. The foundation is armed with a bold new vision, and is tackling a concrete action plan for delivering critical business intelligence to travel plaza leaders.

RESOURCES TO BETTER SERVE CUSTOMERSThe foundation produces tools to assist travel plazas in better serving their customers, such as articles on providing healthy food options and a toolkit on the new Americans with Disabilities Act regulations.

RESEARCHOver the years, the NATSO Foundation has tackled an ambitious roster of research and 2013 will be no different. Studies completed in the past include:• 2003 Fueling American Prosperity:

How Rest Area Commercialization will Devastate the Economic Contributions of Interstate Business

• 2001 More Than Fuel: An Analysis of Factors Influencing Non-Fuel Sales at Truckstops and Travel Plazas

• 1997 Fueling American Prosperity: The Economic Significance of Interstate Business

• 1995 Factor’s Affecting The Industry

MCLANE/NATSO FOUNDATION INDEXMcLane/NATSO Foundation Index is published quarterly to allow operators to benchmark sales figures against peers in 18 product categories and is produced through a partnership between the two organizations. If you are interested in contributing data, research or information, contact Pamela Hayes.

SPEAKERS AT THE NATSO SHOWThe NATSO Foundation provides speakers chosen for their ability to assist travel plaza and truckstop operators achieve excellence for their industry, customers, communities and society. More information: PAGE 5

HALL OF FAMEThe Travel Plaza Industry’s Hall of Fame was established to honor those who have contributed significantly to the travel plaza industry and their community. These individuals’ notable achievements are highlighted to serve as a source of pride and inspiration for the industry.

STOP WATCH MAGAZINEStop Watch magazine delivers in-depth content to assist NATSO members to improve their travel plaza business operations and provides context on trends and news affecting the industry. More information: PAGE 11

BILL MOON SCHOLARSHIPIndustry scholarships are awarded every year under the Bill Moon Scholarship Program to deserving travel plaza employees and their dependents.More information: PAGE 16


THE NATSO FOUNDATION PROGRAMS

5The NATSO SHOW Is...an exclusive opportunity for vendor exhibitors to present their products and services to travel plazas and truckstops across the country. The NATSO Show 2016 will be held February 22 - 25 in Lake Buena Vista, Florida.

ON A MISSIONto provide access to new products, technical solutions and innovations that will improve the efficiency and profitability of travel plaza and truckstop operators operations.

YOUR CONNECTION TOsenior level professionals with the authority to buy. From the heads of major national chains to the owners of independent locations across the country and to representatives of major distribution companies, The NATSO Show attracts the full scope of the industry.


• 89 percent of attendees at The NATSO Show said they had the authority to make purchases on the show floor

• Attendees represent 2,000 travel plazas and truckstop locations

• Attendees travel from 48 states

• Include hundreds of independent locations and representatives of Love’s Travel Stops and Country Stores, Pilot Flying J and TravelCenters of America

A POWERFUL AUDIENCEGeneral Manager 12%

Manager 31%

Director 5%

President/CEO 17%Vice President 13%

Owner 12%

Other 10%

301 Plaza Inc.Atlanta South 75 Inc.Behm’s Truck StopBig Boy’s Truck StopBosselman Travel CenterBroadway Truck StopsCactus Corner Truck StopChoctaw Nation of OklahomaCoffee Cup Fuel StopsDavis Oil CompanyDetroiter Travel CenterDodge City Travel CenterEco Travel PlazaEmlenton Truck PlazaFlorida 595 Truck StopFlynn’s Truck PlazaGoetz Companies, Inc.Golden Acorn Casino

Grady’s TruckstopIowa 80 Group, Inc.Johnson’s Corner Inc.Jubitz CorporationKnoxville West TALaPlace Travel Center, LLCLittle AmericaLove’s Travel StopsMitten Truck StopMorton’s Truck Stops Inc.Muralt’s, Inc.Pelican Truck Plaza Inc.Petro Stopping CentersPilot Flying JPonderosa Truck PlazaPort to Plains Travel Plaza

Pride Travel Center LLCRip GriffinSacramento 49er Truck PlazaSan Felipe Travel CenterSapp Bros. Travel Centers, Inc.Service Oil Inc./dba StamartShoemaker’s Truck Station Inc.Silco Oil CompanySpeedway LLCStub’s Gas & Oil, Inc.TA NapoleonTL Service CenterTrails Travel CenterTravelCenters of AmericaTriplett, Inc.White’s Truck Stop, Inc.

2013 Attendees Included (list is not inclusive of all attendees)

Airgas Specialty ProductsAMBEST Baldwin FiltersBridgestone Commercial SolutionsBurger King Corp.CAT Scale Co.Chester’s InternationalChevron LubricantsCoca-Cola RefreshmentsComdataDAS Companies Inc.DFX Sports & FitnessDonaldson Co. Inc.Double Coin Tiref ’real foodsFederated Insurance

FireKing Secuirty GroupFirst DataFiscal SystemsGilbarco Veeder-RootGourmet GardensHuddle House Inc.I.C.E. SignsKoolatronKSG Distributing Inc.McLane Co. Inc.Michelin North AmericaMobil DelvacMs. Carita SafeTruckMusco LightingNATSN Old World Industries LLC

Paragon Solutions Inc.Professional Transportation PartnersQuikQ LLCRandall-Reilly PublishingRenewable Energy GroupRig Matters Inc.Roady’s Truck StopsS & D Coffee Inc.Shell LubricantsSmokey Mountion SnuffStore Chek SystemsTerra Environmental Technologies (TET), a CF Industries Co. Top Dawg ElectronicsTrillium CNGValvoline

2013 Exhibitors and Sponsors Included (list is not inclusive of all exhibitors)


6

7Exhibit at The NATSO ShowExhibit at this well-attended annual trade show for NATSO member travel center and truckstop owners and operators. Don’t miss your opportunity to be there when truckstop and travel plaza operators hit the expo hall looking for the latest product drivers will have to have and business solutions to streamline their operations.

PRICINGEach 10 by 10 booth costs:Members: $3,000Nonmembers: $3,800

TOP REASONS TO EXHIBIT1. Increase awareness/

establish a presence in the travel plaza and truckstop industry

2. Reach high-level decision-makers/obtain sales leads

3. Increase product exposure4. Introduce new products5. Keep up with your

competition6. Support the travel plaza

and truckstop industry—every dollar that you spend with NATSO is reinvested to improve the industry.

EXHIBIT AT THE NATSO SHOW AND RECEIVE:• Access to hundreds of attendees with the authority to buy • Exclusive access to the tradeshow floor – industry suppliers

and vendors must exhibit at The NATSO Show to access the show floor and NATSO events

• Booth space at competitive rates• Two full registrations for every 100 square feet reserved• Listing in the official Show Guide, which reaches attendees

and NATSO member companies nationwide• Inclusion in online floor plans, available to attendees before,

during and after the show• Exclusive access to key mailing lists, available only to

exhibitors• Free new product and expo-only special announcements

online and in print• Access to networking events with truckstop and travel plaza

operators and buyers• Attendance at educational sessions • Rewarding sponsorship opportunities• An introduction to the target audience you want to reach • Subscription to NATSO’s electronic newsletter, Highway

Business Matters, which provides tactics for maximizing sales to the industry

To make a booth selction appointment, contact: Susan Taylor, NATSO Allied Relations [email protected] (703) 739-8572

TAKE ACTION

8Sponsor Opportunities

What’s Your Goal for The NATSO Show? Let’s work together to design a presence that advances your unique goals and aims. Here are some great sponsorship opportunities just for you! Contact Pamela Hayes to secure your sponsorship today at (703) 739-8565 or [email protected].

Platinum $20,000

Refreshment During a Speaking Event $10,000“Will there be food?” We’ve all heard countless times, and it’s no surprise. We all want to go to events with great food, and we all feel taken care of by the people who provide refreshment for us. Take care of your customers by sponsoring the food and beverage at a breakfast or lunch event. Want to be even more prominent? You can add-on sponsorship of the speaker.

Travel Center Executives Dinner hosted by Chairman’s Circle $10,000, three availableA dinner open to all travel center attendees and Chairman’s Circle members.

Kickoff Keynote $20,000 Attach your brand to this high-energy kick-off, where we’ll combine the substance of a keynote speaker with lighthearted entertainment. As a sponsor, you’ll also receive a valuable networking opportunity, seating your executives with NATSO leaders at the head table, or hosting a table for your customers.

Host the Human Library $20,000Attendees will meet one-on-one with the experts we’re bringing to our Human Library in offices surrounded by your logo, signage and staff. As the host of this highly-visible feature, you’ll move beyond the traditional booth to turn the Human Library into your floor presence with plenty of room for seating, refreshments and fun.

Gold $10,000

Host the Cyber Café $10,000Reading email, checking in for flights, or making reservations for dinner. There are many reasons for attendees to visit the cyber café. Why not ensure that when they do, they’ll see your logo, signage, Web site, and a place to sit and talk to your staff? Upgrade beyond the traditional booth by building your show presence around hosting the Cyber Café.


Sponsorship supportsSponsorship supports


Sponsorship supports

9

Hold a Focus Group $5,000, $10,000 with food and beverage, three availableImagine spending an hour with hand-selected truckstop industry leaders, all of whom are there to focus on your company. Ask the questions you most need to know as you develop or market new products, and foster a sense of partnership with potential brand ambassadors. This is a powerful way to build relationships in a small group setting and gain priceless customer insight.

Welcome Party Refreshments $10,000Reward your fans and inspire new ones by branding the Welcome Party. Monday night’s social event is a blowout event designed to be the pinnacle of social activities at The NATSO Show. NATSO will work with you to showcase your logo in creative ways—from ice sculptures to gobos to food carvings, the options are nearly endless. It will be a night to remember - and customers will know that your sponsorship dollars made it possible.

Business Connect Lounge $10,000Sponsor the premier place for attendees and Chairman’s Circle members to refresh, reconnect and reenergize on the floor. From impromptu meetings to a central meeting point, attendees can use this lounge as their base camp for exploring the floor and they’ll know it was your company that hosted this great opportunity.

Keynote Speaker(s) $10,000, four availableSeems like every operator has two questions in mind: is the economy turning around, and what’s the government going to do next? We’re planning four keynote speakers that will each focus on one of these topics. Sponsor a luncheon speaker, and you’ll get much more than logo placement. Your executive will be invited to join NATSO leaders at the head table, your company will host a table, and you can display marketing materials on all luncheon tables.

Great Ideas for Independents Operators$10,000, two availableThis is the prime opportunity to connect with independent operators. Designed exclusively to give independents a chance to share ideas and discuss common challenges, Great Ideas is a perennial favorite. Sponsors are the only people allowed to join independents and speakers in this session. Give this important community your support.

Executive Suites $5,000Sometimes, you just want a private, quiet place to meet with your customers. An office you can lock when you leave or a VIP lounge where you can offer refreshments while showcasing your branding. These hard-walled executive suites offer just the solution to meet these needs. NATSO will assist in setting up appointments with travel plaza leaders.

Gold $10,000

COPPER $5,000







10SPONSORSHIP OPPORTUNITIES INCLUDE Platinum

$20,000Gold

$10,000Copper$5,000

Educational SessionSpeaking presentationIntroduction of speaker or panelistsSignage recognitionLogo on session materials Electronic Newsletter Advertising4 runs2 runs Marketing ExposureTruckstop mailing labelsDistribution of press release by NATSOSponsor Badge Recognition

Stop Watch Show Guide Issue Full-page advertorial or message to members letterLogo placement in Show Guide and thank you in next issue

The NATSO Show Promotional MaterialsSignage at the eventLogo recognition with specific event sponsorship

WebsiteLogo recognition on electronic schedule and event listingsLogo recognition on Facebook page

Your Company’s Promotional MaterialsIncluded in welcome bagTable top display in event meeting roomHandouts available in room

Registrations4 individuals2 individuals

11 Magazine Is...the official NATSO member magazine distributed bimonthly to truckstop and travel plaza owners and operators. Stop Watch is the only magazine written directly for truckstop and travel plaza owners and operators. Boasting bold and enticing graphics that complement the substance of the articles, the magazine is not only a must-read for members, it’s a fun read for them.

ON A MISSIONto provide in-depth content to assist NATSO members to improve their travel plaza business operations as well as provide context on trends and news affecting the industry.

A DIRECT ROUTE TOthe people who determine which goods and services will be offered at more than 1,200 different locations across the country.

PACKED WITH FEATURESon all aspects of the travel plaza and truckstop business including convenience store operations, quick-serve and sit-down restaurant strategies, employee motivational tools and more. Past issues of Stop Watch included features on reducing employee theft, improving food safety and increasing sales on holiday items.

CONSISTENTDepartments include:• Member Profile, focusing on the successful habits of one

truckstop owner or operator; • Operator to Operator, featuring one bottom-line question; and • Darren’s Great Ideas! for Independent Operators, digestible,

low-cost, high-impact retails tips.

“We advertise in Stop Watch because it seems to have its finger on the pulse of the industry. It gets to an audience that no other magazine gets to, which is the truckstop opera-tor.”– Stephen SikorskyHowes Lubricator

“Stop Watch magazine is a great resource for current in-formation related to the travel plaza industry and legislation affecting the transportation/energy industries. It is a must read.”– Jimmy A. Haslam President Pilot Flying J

“Stop Watch and NATSO News Weekly are valuable resources for me and all of my managers. We always find use-ful information that improves our day-to-day operations.”– James J. Goetz Vice President Goetz Companies, Inc.


12SIZES AVAILABLEFull Page - 8.5 x 11 (Add 1/8 to bleed) 1/2 Page - 5 x 8 (non-bleed)1/3 Page - 2.5 x 9.75 (non-bleed) 1/4 Page - 3.5 x 5 (non-bleed)

RATES FOR MEMBERS AND NONMEMBERS Mem/NonIFC .................... $4,000/$5,000 IBC .................... $4,000/$5,000Opposite TOC ... $4,000/$5,000 Back Cover ......... $4,500/$4,5001 Page ................. $3,850/$4,8501/2 Page .............. $2,850/$3,850 1/3 Page .............. $2,000/$3,0001/4 Page .............. $1,500$2,500

ADDITIONAL OPPORTUNITIESWe offer additional opportunities such as wraps and inserts at $4,000 plus cost.

Contact Amy Toner to put together a package that best meets your needs.

STOP WATCH DETAILS

Publication trim size is 8.5 x 11, Please include an additional 0.125” bleed on all four sides.

PREFERRED MEDIAPlease ensure that all document sizes are created to the mechanical specifications, no internal crop marks.

Please supply files as high-resolution PDFs with fonts outlined and images embedded in CMYK. No spot colors.

FTPFile Transfer Protocol (FTP) is available. Contact Amy Toner at (703) 739-8570 or [email protected] for the user ID and password. If using FTP, files must be compressed.

STOP WATCH AD ISSUE DEADLINES Reservations Materials DeadlineJan/Feb 2016 10/30/15 11/6/15Mar/Apr 2016 12/11/15 12/18/15May/Jun 2016 3/9/16 3/16/16Jul/Aug 2016 5/6/16 5/13/16Sep/Oct 2016 7/13/16 7/20/16Nov/Dec 2016 9/7/16 9/14/16

EDITORIAL CALENDAR The 2016 editorial calendar will available upon request soon.

For more information and to reserve an ad, contact: Susan Taylor, NATSO’s Allied Relations Manager(703) [email protected]

TAKE ACTION

13Electronic Advertising with NATSO is...


NATSO News WeeklyNATSO News Weekly (NNW) is NATSO’s weekly electronic newsletter. NNW is packed with the latest updates on government and business issues affecting the truckstop and travel plaza industry.

VIEWED BYThe newsletter is delivered every Monday to more than 2,400 travel plaza and truckstop executives and the vendors that support them.

NNW PRICING AND SIZE365 x 125 pixel ad space is available $500 for members and $1,000 for nonmembers per month.

NATSO’s WebsiteIn February 2012, NATSO launched a totally new website serving as a one-stop resource for all things travel plaza and truckstop.

The website is the daily must-visit source of news, education, data and analysis for truckstop and travel plaza owners, a space for NATSO members to interact with each other, vendors and NATSO, and a platform for amplifying the voice of the industry.

VIEWED BYAn average of more than 3,500 unique visitors frequent NATSO’s website on a monthly basis.

WEBSITE PRICING AND SIZEThe website contains two places on the home page for advertising:Sidebar banner (298 by 248 pixels) available for $700 for members and $1,000 for nonmembers per month.Main content area banner (618 by 90 pixels) available for $500 for members and $700 for nonmembers per month.

14Day on Capitol Hill...is the annual time for NATSO members to make their pilgrimage to Capitol Hill to meet with senators and members of Congress to voice how vitally important the truckstop and travel plaza industry is to the national economy and how congressional votes affect its ability to thrive.

As part of the event, NATSO hosted its annual Congressional Pie Reception Capitol Hill pie reception, serving nearly 225 pies from local truckstops to legislators and their staff.

NATSO Day on Capitol Hill 2013 will be May 6-8, 2013.

For more information, contact: Pamela Hayes, NATSO Vice President of Strategic [email protected] (615) 673-2798

TAKE ACTION

PIES FOR NATSO’S CONGRESSIONAL PIE RECEPTION $1,000Add your name to the excitement of NATSO’s very well attended Congressional Pie Reception by sponsoring pies. Sponsors will be featured on signs at the event and included in press prior to the reception.

HOSPITALITY ROOM $10,000Sponsor the place for attendees to refresh, reconnect and reenergize between congressional visits. Attendees use this space as their base camp Wednesday afternoon and they’ll know it was your company that hosted this great opportunity.

BUS TRANSPORTATION $5,000Promote your brand by sponsoring the transportation to and from the Welcome Dinner on Monday and Capitol Hill on Tuesday and Wednesday. Attendees will know it was your company that took them where they needed to go.

WELCOME DINNER HOSTED BY CHAIRMAN’S CIRCLE MEMBERS Chairman Circle MembershipMonday’s welcome dinner is attended by NATSO Board members, Day on Capitol Hill attendees and Chairman’s Circle members. This high-end affair is extremely exclusive and your chance to connect with industry leaders. Must be Chairman Circle member to attend. See PAGE 17 for membership information.

SPONSORSHIP OPPORTUNITIES

ON A MISSION TOadvance the success of a new generation of individuals who are emerging as leaders in the travel plaza industry.

CREATED FORall travel plaza operators who see themselves as new or future leaders in their own business and in NATSO. Not limited by age–any operator who is new to running a travel plaza, or who wants to increase their engagement in NATSO volunteer roles is welcome.

NATSO Future Leaders Program Is...a brand-new program that aims to advance the success of a new generation of individuals who are emerging as leaders in the travel plaza industry. It was launched by a dynamic group of NATSO members in 2012.

15

YOUR TICKET TO• Establish relationships

with current and emerging industry leaders

• Participate in a short-term task force with future leaders that will identify, shape and launch the Future Leaders’ Social Media Tool

• Logo placement and sponsorship recognition on NATSO’s Website

AN EXCITING SERIES OF INITIATIVES • An exclusive, half-day Future

Leaders Conference in June, 2014

• Launch a social media tool to connect future leaders year-round

• Create a mentoring/coaching program to link future leaders with industry veterans

• Connect future leaders with NATSO advocacy veterans who can guide them before and during NATSO’s annual Day on Capitol Hill

AN EXCELLENT OPPORTUNITY TObrand your company as invested in the future of the industry. NATSO’s Future Leaders Program offers two co-sponsorships at the $10,000 level.


TAKE ACTION

Bill Moon Scholarship Program Is...a nearly 20 year-old scholarship that helps industry employees and their children help offset the cost of a college education. The scholarship provides much needed and deserved assistance to industry students planning for their post-secondary education and has awarded over $250,000 in scholarships.

Each year since 1993 The NATSO Foundation has awarded scholarships of $2,500 each to selected industry employees and their children to help offset the cost of a college education.

AVAILABLE TOall truckstop and travel plaza owner/operators, their employees and their families are eligible. Five $5,000 scholarships will be awarded this year.

APPLICATIONSEach spring the NATSO Foundation releases the scholarship application and applicants are judged by a independent review with selections based on academic merit, financial need, community activities and a short essay.

Applications are available at http://www.natso.com/natsofoundation/billmoonscholarship.

16

AN EXCELLENT OPPORTUNITY TObrand your company as invested in the employees and families of the industry.

This year, the NATSO Foundation is soliciting two Bill Moon Sponsorships at the $10,000 level. Sponsors receive:• Logo recognition on Bill Moon page of the NATSO’s website• Recognition during the NATSO Foundation Fundraiser Golf Tournament in Feb 2013• Distribution of press release produced by the NATSO Foundation• Recognition in marketing materials regarding the scholarship


TAKE ACTION

phplDVLRV

Documents

travel plaza members

dollar travel plaza

travel plaza businesses

truckstop industry

travel plazas

glancethe natso

sponsoring page

industry employees