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ENGAGING COMMUNITIES IN ARTS EVENTS
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ENGAGING COMMUNITIES IN ARTS EVENTS
APPETITE (STOKE-ON-TRENT)
Pho
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And
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Bill
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ENGAGING COMMUNITIES IN ARTS EVENTS ENGAGING COMMUNITIES IN ARTS EVENTS
CASE STUDY THEMES ❯ Events
❯ Community engagement
Funded by the Arts Council England’s Creative People and Places Programme
(CPP), Appetite is a three year programme in Stoke-on-Trent designed to get
more people from Stoke-on-Trent experiencing and inspired by the arts. It began
delivering its 10 year vision by putting on a Taster Menu in summer 2013 to
engage and inspire local communities in an area made up of six disparate towns
with generally low levels of engagement with the arts and limited access to high
quality art production, though there is an existing arts scene. This is in contrast
to other CPP places where the local community (rather than arts organisations)
has driven arts programming from the start. Stoke-on-Trent is one of 21 places
receiving funding through CPP across England.
By challenging perceptions of what art is and inspiring people to engage with the
arts, Appetite aims to inspire people to make things happen and support local
communities to deliver arts activities, ultimately beyond the life of the programme.
Drawing on interviews with the Appetite team, the programme’s critical friend,
event attendees and volunteers, this case study summarises the Taster Menu of
arts events and what has been achieved - for individual participants, places and
the wider CPP Programme.
ENGAGING COMMUNITIES
IN ARTS EVENTS
❯ Based on the case study interviews and the
local evaluation fi ndings, the Taster Menu was
a success, exceeding the target audience
fi gures (see Table 1) and showing that Appetite’s
approach to community programming (that is
arts led rather than community led as in other
CPP areas) can engage, inspire and motivate
local communities to increase their engagement
in the arts, although it is not yet clear the extent
to which wider public engagement has been
sustained.
❯ Case study interviewees reported that their
expectations were met or surpassed.
❯ Different types of art provided by the Taster
Menu stimulated conversations and helped
to build relationships between Appetite, local
communities, arts and other organisations in
Stoke-on-Trent.
❯ Having successfully engaged and inspired large
numbers of people to participate in the arts,
Appetite and participants interviewed for the
case study are keen to move towards more
co-production and commissioning. Appetite’s
approach was very effective in opening the
doors for community participation but this
will take time and a carefully balanced mix of
individual and collective agency, support and
guidance from the arts sector – both Appetite
and outside.
❯ To sustain the impact and outcomes of the
programme, Appetite must continue to address
the opportunities and challenges of operating in
the local context. These include the geography
of Stoke-on-Trent which has six quite disparate
towns, “poor” transport links, “a lot of poverty”
and an existing arts infrastructure.
❯ 18 months into programme delivery and
Appetite has developed links with partners
outside the sector and is exploring connections
to other funding around health, skills
development and employability for example.
“The Taster Menu was there to make a statement about what art could be”. Appetite