Carl Holderness OUGD303 Blog Tags Yearbook, Unseen, Photography Yearbook Board 01/04 Photography Yearbook Brief Design the Photography yearbook publication to be delivered as part of their end of year show exhibition. Concept Unseen. Tone of Voice Professional, simple, intriguing. Audience Graduating photography students and their tutors, photography professionals, End of Year Show visitors. Rationale The end of year show comprises of an exhibition and a publication to co-inside with the work that is displayed. The rationale behind the publication was to come up an identity and layout designs that could pass through a publication design. The layouts were to best showcase a simple aesthetic layout that best illuminated the photography. Simple layouts and basic typography, with consistently placed information were used. Logo Design The logo design for the unseen publication was to create something simple. Using a san-serif typeface with serif detail removed to make the communciation simple, the seen highlihted in a darker colour. The logo separated on the publication itself further by placing half the word on the font and half on the back.
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Carl Holderness
OUGD303
Blog TagsYearbook, Unseen, Photography Yearbook
Board01/04
Photography Yearbook
BriefDesign the Photography yearbook publicationto be delivered as part of their end of yearshow exhibition.
ConceptUnseen.
Tone of VoiceProfessional, simple, intriguing.
AudienceGraduating photography students and their tutors, photography professionals, End of Year Show visitors.
RationaleThe end of year show comprises of an exhibition and a publication to co-inside with the work that is displayed.The rationale behind the publication was to come up an identity and layout designs that could pass through a publication design. The layouts were to best showcase a simple aesthetic layout that best illuminated the photography.Simple layouts and basic typography, with consistently placed information were used.
Logo DesignThe logo design for the unseen publication was to create something simple. Using a san-serif typeface with serif detail removed to make the communciation simple, the seen highlihted in a darker colour. The logo separated on the publication itself further by placing half the word on the font and half on the back.
Grid StructureA 12 x 12 grid structure was created with certain rules for its use. The 12 offered the largest amount of versatility whislt remaining structured, rows added a variety of positioning places for arrangment of information.
The structure best allowed for versatility when composing dynamic custom image spreads. Full and half bleed, aswell as simple standalone images on single pages made the most of the space available, making the composition on the spreads far more engaging.
Poster DesignThe typographic identity visual aesthetic passes through onto possible other formats including poster formats and flyer designs. Here using a simple A2 format to showcase the typography in an abstract fragmented way. The poster is printed on silk foil finish.