Photo Presentation CA 140

7/29/2019 Photo Presentation CA 140

1/53

1/15/201

PHOTOAiks S. Guerrero

CA140 Presentation

Photography

the study of capturing and making permanent

images through light-sensitive materials and

equipment.

Fotos light

Graphos to write / draw writing or drawing

with light


2/53

1/15/201


3/53

1/15/201


4/53

1/15/201

Basic Elements of Photography

Lines ShapesColors Patterns

Textures Composition

Balance Rhythm

Harmony Image size

Angles

Lines

Shows direction and distance; showsedges of shapes; gives impression action,strength and force; gives cue on thedirection of force or action; can lead eyesto the center of focus

Photographers often use line to create asense of depth in a flat two-dimensionalsurface.

Curve line usually conveys a softer andmore graceful feeling (i.e. spiralstaircase)


5/53

1/15/201

a. Straight

i. Horizontal rest, stability,

tranquility, calmness

ii. Diagonal action, uncertainty,

creates tension

iii. Vertical strength, power, stature

Thick vertical line strength

Thin vertical line fragility

Curve

flowing, continuous (soft)


6/53

1/15/201


7/53

1/15/201

Space nothingness; when

enclosed by a line, a shape is

formed

Positive space the subject

Negative space (Negative space,

in art, is the space around and

between the subject(s) of an

image.)Pause blank gives emphasis

Space

Rubin's vase is an optical illusion

in which the negative space

around the vase forms the

silhouettes of two faces in

profile, a well-known example offigure-ground reversal.


8/53

1/15/201


9/53

1/15/201

Shape

is formed when a space is enclosed by a

line.

Open shapes have protrusions; can

integrate easily when put together.

Closed shapes no trace of protrusions;

have difficulty integrating when put

together.

Shape

Organic shapes reminds us of living

things i.e. plants and animals

Geometric shapes inorganic matter;

measurable and exact


10/53

1/15/201

1


11/53

1/15/201

Color

Value property of color that

determines lightness and darkness of a

color

i. Tints hue combined with white (a

neutral)

ii. Tones

hue combined with gray (a

neutral)

iii. Shades hue combined with black (a

neutral)


12/53

1/15/201

1

Color

Intensity

property of color thatdictates the brightness an dullness of

color

Hue property of color that makes it

that color / identifies the color.


13/53

1/15/201

1


14/53

1/15/201

1

Color

i. Primary colors red, blue, yellow

ii. Secondary colors orange, violet,

green

iii. Tertiary colors red orange, yellow

orange, yellow green, blue green, blueviolet, red violet

Primary + Primary = Secondary colors

Secondary + Primary = Tertiary colors


15/53

1/15/201

1

Color Wheel

Monochromatic

produced by 1 hueonly

Analogous 3 adjacent colors in the

color wheel

Complimentary 2 opposite colors in

the color wheel

Double complimentary

4 colors of 2

complimentary colors adjacent to each

other in the color wheel

Color Wheel

Split complimentary 3 colors choosing

the adjacent to the complimentary color

Double split complimentary 6 colors of

2 split complimentary colors opposite to

each other

Triad

3 colors determined by the sidesof an imaginary triangle on the color

wheel

Tetrad 4 colors determined by the sides

of an imaginary square on the color

wheel


16/53

1/15/201

1


17/53

1/15/201

1

Color Wheel

Monochromatic produced by 1 hue

only

Analogous 3 adjacent colors in the

color wheel

Complimentary

2 opposite colors inthe color wheel

Double complimentary 4 colors of 2

complimentary colors adjacent to each

other in the color wheel


18/53

1/15/201

1

Color Wheel

Split complimentary

3 colors choosingthe adjacent to the complimentary color

Double split complimentary 6 colors of

2 split complimentary colors opposite to

each other

Triad 3 colors determined by the sides

of an imaginary triangle on the color

wheel Tetrad 4 colors determined by the sides

of an imaginary square on the color

wheel


19/53

1/15/201

1

Texture

adds strong sense of what is

real when it appeals to sense of

touch; reveals nature of surface

(soft, rough, smooth, hard,

porous) is the smoothness or roughness

of object; need to feel three-

dimensional objects


20/53

1/15/201

2


21/53

1/15/201

2


22/53

1/15/201

2

Balance

Symmetrical formal balance

Asymmetrical informal balance

Radial balance elements leading

toward a focal point


23/53

1/15/201

2


24/53

1/15/201

2


25/53

1/15/201

2

Harmony

attained through similarity of

elements.


26/53

1/15/201

2


27/53

1/15/201

2

Rhythm

imaginary movement within a still frame;

repetition of shapes; alternation of

certain lines.

attained through the following principles:

Repetition

Alternation

Progression from smooth to rough.

Small to large, light to dark

Continuous line movement


28/53

1/15/201

2

Repetition

Alternation


29/53

1/15/201

2

Alternation

Progression


30/53

1/15/201

3

Progression

Continuous or Freeze


31/53

1/15/201

3

Continuous or Freeze

Rhythm and Harmony

When similar shapes, line and color

are repeated, it creates rhythm and

harmony.


32/53

1/15/201

3


33/53

1/15/201

3


34/53

1/15/201

3

The Visual Graphics

Visual Design

in any image, there

is the assemblage of elements;

sometimes called as process,

composition or design

Common Principles of

Visual Design

Principle of Grouping by similarity

and proximity

Principle of Separation contrast

(i.e. smooth and rough, black andwhite, warm and cool colors,

straight and curved lines)


35/53

1/15/201

3

Common Principles of

Visual Design Figure on Top of the a Ground

deals with the perception of a

figure that is on top of a

background (i.e. enclosed area,

smaller area, textured area, simple

pattern, lower portion, warm

colors)

Principles of giving Depthor Extension of Space

i. size perspective

ii. aerial perspective

iii. overlap

iv. linear perspectivev. one point

vi. two points

vii. light and shade


36/53

1/15/201

3

Proportion

relationship in terms of size and

space among the elements.


37/53

1/15/201

3

Composing the elements

Creating dynamism is creating

tension and movement thru the

manipulation of balance which is a

distribution of visual weight.

Rule of the Thirds

is the golden

mean; technique in producing /

composing good photographs; divides

3 equal parts frame vertically or

horizontally


38/53

1/15/201

3

Camera Angle (Composition)

Shot from below projection of

power and dominance

Shot from above subject

diminishes in importance

Low angle

High angle

Image size

through natural framing(a frame within a picture frame)

and cropping


39/53

1/15/201

3


40/53

1/15/201

4

Understanding Exposure, Depth

of Field and Focus

Exposure when light goes through

the lens and strikes the film

i. Normal exposure has proper

amount of light

ii. Over exposure gets too much light;

light tone or washout color

iii. Under exposure

has too little light;picture is dark

Underexposed


41/53

1/15/201

4

Underexposed

Underexposed


42/53

1/15/201

4

Overexposed

Overexposed


43/53

1/15/201

4

F-STOPS

F-STOPS (Depth of Field)


44/53

1/15/201

4

Digital Photography

Digital cameras have SENSOR that

converts light into electrical charges; it

is recording the image in a digital form.

Image sensor of a digital camera is a

CCD

charged-coupled device.

Some low-end cameras use

complementary metal oxide

semiconductor or CMOS technology.


45/53

1/15/201

4

Digital Photography

CCD is a collection of light sensitive

diodes which converts photons into

electrons or electrical charges.

Diodes are called photosites.

Digital Imaging

Digital imaging or digital image

acquisition is the creation of digital

images, typically from a physical scene.

The term is often assumed to imply or

include the processing, compression,storage, printing, and display of such

images. The most usual method is by

digital photography with a digital

camera but other methods are also

employed.


46/53

1/15/201

4

Digital imaging has the capabilities of

producing surrealistic, out of this

world, yet fully believable images.

The technology behind a typical

photograph and digital image are very

different from one another.


47/53

1/15/201

4

Graphic Design

Graphic design is a creative process

most often involving a client and a

designer and usually completed in

conjunction with producers of form

(i.e., printers, signmakers, etc.)

Undertaken in order to convey a

specific message (or messages) to a

targeted audience.


48/53

1/15/201

4

Graphic Design

The term "graphic design" can also

refer to a number of artistic and

professional disciplines that focus on

visual communication and

presentation.

The field as a whole is also often

referred to as Visual Communication

or Communication Design.


49/53

1/15/201

4

Various methods are used to create

and combine words, symbols, and

images to create a visual

representation of ideas and messages.

A graphic designer may use a

combination of typography, visual artsand page layout techniques to

produce the final result.


50/53

1/15/201

5

Graphic design often refers to both

the process (designing) by which the

communication is created and theproducts (designs) which are

generated.

Common uses of graphic design

include identity (logos and branding),

publications (magazines, newspapers,

and books), advertisements andproduct packaging.


51/53

1/15/201

5

Visual Arts

Before any graphic elements may be

applied to a design, the graphic

elements must be originated by

means of visual art skills. These

graphics are often (but not always)

developed by a graphic designer.


52/53

1/15/201

5

Visual Arts

Visual arts include works which are

primarily visual in nature using

anything from traditional media, to

photography or computer

generated art. Graphic design

principles may be applied to each

graphic art element individually as

well as to the final composition.


53/53

1/15/201

Questions?

Thank you.

- The End -

Photo Presentation CA 140

Documents