Phioro Jewellery Press Kit

H o u s e o f P h i o r o

A hy p n o t i c l e g a cy , Phi o ro i s a lu x u r y f in e j ew e ll e r y h o u s e t h a t t ra n s fo r m s t h e d e p t h

of yo u r s to r y in to u n p a ra ll e l e d cre a t i o n s . E s ta b l i s h e d by D u b a i n a t i v e Cl a re Pa rd o e ,

Phi o ro i s re n ow n e d a s o n e of t h e M idd l e Ea s t ’ s p re mi e r e m e rg in g lu x u r y b ra n d s fo r

s e e k in g exce p t i o n a l , b e s p o ke & l imi t e d e d i t i o n f in e j ew e ll e r y .

G uid e d by a n et h o s of fe a r l e s s s o p hi s t i ca t i o n ; t h e n a m e Phi o ro i s d e r i v e d f ro m t h e

Gre e k s y m b o l ‘ p hi ’ w hi ch re p re s e n t s b e a u t y , p ro p o r t i o n s & p e r fe c t i o n a l o n g s id e t h e

I ta l i a n wo rd fo r g o ld - ‘ o ro ’ .

“ A hy p no t i c l e g a cy ”

- Phi o ro

Phi R in g w i t h Pa v é Di a m o n d s

T h e D e s i g n e r

Cl a re i s a d mire d fo r h e r ca p t i v a t in g d e s i g n s , in t e n d e d to re p re s e n t a t ra n s ce n d e n ta l

ex i s t e n ce . Ea ch in t r i ca t e l y s cu lp t e d p i e ce ref l e c t s a r i ch h e r i ta g e in f in e j ew e ll e r y

a r t i s t r y m a r ke d by Cl a re ’ s m o d e r n a n d d i s t in c t i v e e d g e .

D ra w n towa rd b o ld , s t r i k in g , o rg a ni c fo r m s , a cce n t u a t e d by ca ref u l l y s e l e c t e d

p re c i o u s s to n e s a n d m eta l s . H e r u ni q u e ex p e r t i s e e n a b l e s h e r to p e rs o n a ll y co nn e c t

w i t h e a ch c l i e n t a n d d e l i v e r a p i e ce t h a t e n ca p s ul a t e s t h e ir s to r y .

Cl a re ’ s ex q u i s i t e cre a t i o n s h a v e b e e n fe a t u re d in e d i to r i a l s wo r ld w id e . Phi o ro

d e s i g n s h a v e b e e n e m b ra ce d a n d wo r n by in t e r n a t i o n a l s ta r l et s , in c lu d in g Ka t y

Pe r r y , M i ch e ll e Ro d r i g u ez , Yo u s ra , B u s h ra , L i l y Co l e a n d S a ra h B o l g e r .

“ O u r p i e ce s a re d e s i g n e d to ev o ke a t im e l e s s fe e l in g a n d ex i s t e n ce ,

cre a t in g t re a s u re s of t h e f u t u re . ”

- Cl a re Pa rd o e

A b o u t C l a r e Pa r d o e ( E x t e n d e d B i o )

Cl a re Pa rd o e wa s b o r n a n d ra i s e d a mid s t t h e in s p ira t i o n a l b a ckd ro p of D u b a i ,

a l t h o u g h t h e in i t i a l j o u r n ey of Phi o ro b e g a n in En g l a n d . Cl a re re ce i v e d h e r

B a ch e l o r ’ s D e g re e in ‘ J ew e ll e r y a n d S i l v e rs mi t h in g ’ f ro m t h e hi g h l y a cc l a im e d

‘ S ch o o l of J ew e ll e r y ’ ( E s t . 189 0 ) a t B ir min g h a m In s t i t u t e of A r t & D e s i g n in 2 0 0 6 .

Ro o t e d in h e r B r i t i s h - Emira t i b a ckg ro u n d , Cl a re ret u r n e d to D u b a i to f u r t h e r

a d v a n ce h e r e n d e a v o rs w i t h Phi o ro . Cl a re re m a in s in s p ire d by t h e fa s c in a t in g

s u r ro u n d in g s of h e r h o m e c i t y ; s h owca s in g a n o r n a t e a n d h a r m o ni o u s co nf lu e n ce of

o ld v s . n ew , t ra d i t i o n a l v s . m o d e r n a n d Ea s t e r n v s . We s t e r n d e s i g n e l e m e n t s .

F ro m a yo u n g a g e Cl a re p re s e n t e d a n ex t ra o rd in a r y f l a i r in t h e a r t s , re ce i v in g b o t h

t h e D e s i g n Te ch n o l o g y a n d A r t Pr ize s fo r h e r d i s p l a ye d ta l e n t s w hi l e a t t e n d in g t h e

p re s t i g i o u s D u b a i Co ll e g e . In 2 010 , Cl a re wa s a f in a l i s t in t h e J ew e ll e r y D e s i g n

Awa rd s co m p et i t i o n fo r D u b a i In t e r n a t i o n a l J ew e ll e r y We e k .

E x t e n d in g f ro m a n ex t e n s i v e b l o o d l in e of cre a t i v e a r t i s t s a n d d e s i g n e rs , b o t h

p re s e n t a n d p a s t ; Cl a re h a s a l wa y s fe l t m o s t co mfo r ta b l e in id e n t i f y in g w i t h h e r

inh e r i t e d a r t i s t i c in s t in c t s . H e r g re a t g ra n d fa t h e r , Th o m a s Pa rd o e , wa s a p a in t e r

fo r N a n tg a r w Po t t e r y in Wa l e s . Co n s id e re d to b e a m o n g t h e m o s t v a lu a b l e a r t i fa c t s

ev e r p ro d u ce d in Wa l e s , N a n tg a r w p o rce l a in wa s co ll e c t e d by Th e Roya l s a n d

to d a y re m a in s o n d i s p l a y a t Lo n d o n ’ s V i c to r i a a n d Al b e r t M u s e u m .

M u ch l i ke h e r g re a t g ra n d fa t h e r , Cl a re h a s t h e a bi l i t y to

s e e t h e b e a u t y of a p i e ce f ro m a ll a n g l e s , co n s id e r in g

ev e r y a s p e c t w h e n d e s i g nin g . D e p e n d in g o n h e r

in s p ira t i o n s , Cl a re i s e q u a ll y co nf id e n t d e s i g nin g

b o t h min im a l i s t a n d s ta t e m e n t j ew e ll e r y , a n d

ev e r y t hin g in b et w e e n ; a t r u l y v e rs a t i l e d e s i g n e r .

PHIR D 10 02

O v e r v i e w

Phi o ro s p e c i a l i s e s in d e s i g nin g a n d cre a t in g lu x u r y j ew e ll e r y fo r t h e fe a r l e s s l y

s o p hi s t i ca t e d . J ew e ll e r y t h a t e m p ow e rs t h e w e a re r . Th e fo l l ow in g a re t h e ca t e g o r i e s

t h a t w e of fe r :

* B e s p o ke

* Phi - S i g n a t u re Co ll e c t i o n

* L imi t e d Ed i t i o n Co ll e c t i o n s

* We dd in g Co ll e c t i o n s

* M e n ’ s Co ll e c t i o n s

* Gi f t s

Li a n a N e ck l a ce

B e s p o k e J e w e l l e r y

Phi o ro w e l co m e s c l i e n t s to cre a t e t h e j ew e ll e r y p i e ce of yo u r d re a m s . D e s i g n e r a n d

fo u n d e r Cl a re Pa rd o e exce l s in cra f t in g ex q u i s i t e o n e - of - a - k in d d e s i g n s , in t e n d e d

to ev o ke a t im e l e s s fe e l in g a n d ex i s t e n ce . Cl a re w i l l wo r k c l o s e l y w i t h o u r c l i e n t a s

t h ey rev e a l t h e s to r y t h ey w i s h to co nv ey w i t hin t h e ir p e rs o n a l i s e d p i e ce .

Ti g e r To o t h R in g

P h i C o l l e c t i o n

Th e Gre e k l et t e r Phi h a s b e e n u s e d fo r ce n t u r i e s a s t h e ra t i o fo r b e a u t y . Thi s

e q u a t i o n ca n b e u s e d to ca l cu l a t e t h e p e r fe c t p ro p o r t i o n s fo r ev e r y t hin g in n a t u re ,

f ro m a f l ow e r to a s h e ll , to t h e h u m a n b o d y . Phi e n ca p s ul a t e s t h e b e a u t y of ev e r y

wo m a n , ef fo r t l e s s l y e l e g a n t in t h i s g ra cef u l co l l e c t i o n .

Phi R in g in 18 c t Ro s e G o ld

L i m i t e d E d i t i o n s

Ea ch of o u r l imi t e d e d i t i o n co ll e c t i o n s e n a b l e o u r fe m a l e c l i e n t e l e to co nn e c t w i t h

t h e m a ny l a ye rs of t h e ir fe min in i t y . St re n g t h , in t u i t i o n , my s t e r i o u s n e s s , u n i q u e n e s s ,

in d e p e n d e n ce , f lu id i t y a n d m a g n et i s m .

Ve n u s R in g in Ru by in 18 c t G o ld

P h i o r o B r i d a l

Phi o ro e n a b l e s c l i e n t s to cre a t e t h e e n g a g e m e n t r in g a n d w e dd in g b a n d s of t h e ir

d re a m s . O u r a l lu r in g d e s i g n s fo cu s o n e n g a g e m e n t a n d w e dd in g r in g s et s t h a t f i t

to g et h e r f l a w l e s s l y l i ke t wo p i e ce s of a p uz zl e .

F ro m e n g a g e m e n t r in g to w e dd in g j ew e ll e r y w e e m b ra ce yo u r co n ce p t w i t h in e a ch

a n d ev e r y p i e ce yo u m a y n e e d fo r yo u r s p e c i a l d a y .

S e l e c t i o n of We dd in g R in g Co ll e c t i o n s

M e n ’ s C o l l e c t i o n s

O ffe r in g t h e p inn a c l e of s t y l e a n d s o p hi s t i ca t i o n , o u r M e n ’ s Co ll e c t i o n b o a s t s a n

a p p e a l in g a s s o r t m e n t of L imi t e d Ed i t i o n Cu f f l ink s a n d Ti e P in s .

Alp h a Cu f f l ink s in St e r l in g S i l v e r

G i f t s

B e a u t y i s in t h e d eta i l s . We p rov id e p re c i o u s g i f t s fo r ev e r y u p co min g l i fe

ce l e b ra t i o n - A nni v e rs a r y , B i r t h s , S p e c i a l Ce l e b ra t i o n s . Prev i ew o u r g e n e ra l

co l l e c t i o n s fo r in s p ira t i o n o r c l i e n t s m a y m e et w i t h Phi o ro to cre a t e a b e s p o ke

t re a s u re t h a t w i l l b e a d o re d fo r a l i fe t im e .

Phi B ra ce l et in 18 c t Ro s e G o ld

2 6 0 2 , F o r t u n e E x e c u t i v e T o w e r , C l u s t e r T , J L T , D u b a i , U A E

E m a i l : i n f o @ p h i o r o . c o m

T e l : 0 4 4 5 4 8 3 7 0

w w w . p h i o r o . c o m