Phioro for Vogue Italia & The Dubai Mall Talent Search - April 2014

D u b a i M a ll Ta l e n t S co u t in g Co m p et i t i o n

A p p l i ca n t : Phi o ro J ew e ll e r y

w w w . p h i o r o . c o m

H o u s e o f P h i o r o

Phi o ro i s a lu x u r y f in e j ew e ll e r y h o u s e t h a t t ra n s fo r m s t h e d e p t h of yo u r s to r y in to

u n p a ra ll e l e d cre a t i o n s . E s ta b l i s h e d by D u b a i n a t i v e Cl a re Pa rd o e , l a u n ch e d in

Lo n d o n , Phi o ro i s re n ow n e d a s o n e of t h e M idd l e Ea s t ’ s p re mi e r e m e rg in g lu x u r y

b ra n d s fo r s e e k in g exce p t i o n a l , b e s p o ke & l imi t e d e d i t i o n f in e j ew e ll e r y .

G uid e d by a n et h o s of fe a r l e s s s o p hi s t i ca t i o n ; t h e n a m e Phi o ro i s d e r i v e d f ro m t h e

Gre e k s y m b o l ‘ p hi ’ w hi ch re p re s e n t s b e a u t y , p ro p o r t i o n s & p e r fe c t i o n a l o n g s id e t h e

I ta l i a n wo rd fo r g o ld - o ro ’ .

“ A hy p no t i c l e g a cy ”

- Phi o ro

Phi R in g w i t h Pa v é Di a m o n d s

T h e D e s i g n e r

Tra in e d a t t h e p re s t i g i o u s B ir min g h a m S ch o o l of J ew e ll e r y in t h e U K , Cl a re Pa rd o e

h a s s p e n t t h e l a s t s ev e ra l ye a rs m a k in g wa v e s in t h e wo r ld of f in e j ew e ll e r y w i t h h e r

ex q u i s i t e co l l e c t i o n s . A s p ir in g to g row in to a g l o b a l s e n s a t i o n , Phi o ro J ew e ll e r y h a s

b e e n n o t e d a n d rev e re d by s o m e of t h e in d u s t r y ’ s m o s t inf lu e n t i a l ta s t e m a ke rs s in ce

i t s in ce p t i o n in 2 0 0 9 .

Cl a re ’ s ex q u i s i t e cre a t i o n s h a v e b e e n fe a t u re d in e d i to r i a l s wo r ld w id e . Phi o ro

d e s i g n s h a v e b e e n e m b ra ce d a n d wo r n by in t e r n a t i o n a l s ta r l et s , in c lu d in g Ka t y

Pe r r y , M i ch e ll e Ro d r i g u ez , Yo u s ra , B u s h ra , L i l y Co l e a n d S a ra h B o l g e r .

D ra w n towa rd b o ld , s t r i k in g , o rg a ni c fo r m s , a cce n t u a t e d by ca ref u l l y s e l e c t e d

p re c i o u s s to n e s a n d m eta l s . H e r u ni q u e ex p e r t i s e e n a b l e s h e r to p e rs o n a ll y co nn e c t

w i t h e a ch c l i e n t a n d d e l i v e r a p i e ce t h a t e n ca p s ul a t e s t h e ir s to r y .

Aca r i Pe n d a n t w i t h Pa v é Di a m o n d s & Ye ll ow S a p p hire s

“ O u r p i e ce s a re d e s i g n e d to ev o ke a t im e l e s s

fe e l in g a n d ex i s t e n ce , cre a t in g t re a s u re s of t h e

f u t u re . ”

- Cl a re Pa rd o e

A b o u t C l a r e Pa r d o e ( E x t e n d e d B i o )

Cl a re Pa rd o e wa s b o r n a n d ra i s e d a mid s t t h e in s p ira t i o n a l b a ckd ro p of D u b a i ,

a l t h o u g h t h e in i t i a l j o u r n ey of Phi o ro b e g a n in En g l a n d . Cl a re re ce i v e d h e r

B a ch e l o r ’ s D e g re e in ‘ J ew e ll e r y a n d S i l v e rs mi t h in g ’ f ro m t h e hi g h l y a cc l a im e d

‘ S ch o o l of J ew e ll e r y ’ ( E s t . 189 0 ) a t B ir min g h a m In s t i t u t e of A r t & D e s i g n in 2 0 0 6 .

Ro o t e d in h e r B r i t i s h - Emira t i b a ckg ro u n d , Cl a re ret u r n e d to D u b a i to f u r t h e r

a d v a n ce h e r e n d e a v o rs w i t h Phi o ro . Cl a re re m a in s in s p ire d by t h e fa s c in a t in g

s u r ro u n d in g s of h e r h o m e c i t y ; s h owca s in g a n o r n a t e a n d h a r m o ni o u s co nf lu e n ce of

o ld v s . n ew , t ra d i t i o n a l v s . m o d e r n a n d Ea s t e r n v s . We s t e r n d e s i g n e l e m e n t s .

F ro m a yo u n g a g e Cl a re p re s e n t e d a n ex t ra o rd in a r y f l a i r in t h e a r t s , re ce i v in g b o t h

t h e D e s i g n Te ch n o l o g y a n d A r t Pr ize s fo r h e r d i s p l a ye d ta l e n t s w hi l e a t t e n d in g t h e

p re s t i g i o u s D u b a i Co ll e g e . In 2 010 , Cl a re wa s a f in a l i s t in t h e J ew e ll e r y D e s i g n

Awa rd s co m p et i t i o n fo r D u b a i In t e r n a t i o n a l J ew e ll e r y We e k .

E x t e n d in g f ro m a n ex t e n s i v e b l o o d l in e of cre a t i v e a r t i s t s a n d d e s i g n e rs , b o t h

p re s e n t a n d p a s t ; Cl a re h a s a l wa y s fe l t m o s t co mfo r ta b l e in id e n t i f y in g w i t h h e r

inh e r i t e d a r t i s t i c in s t in c t s . H e r g re a t g ra n d fa t h e r , Th o m a s Pa rd o e , wa s a p a in t e r

fo r N a n tg a r w Po t t e r y in Wa l e s . Co n s id e re d to b e a m o n g t h e m o s t v a lu a b l e a r t i fa c t s

ev e r p ro d u ce d in Wa l e s , N a n tg a r w p o rce l a in wa s co ll e c t e d by Th e Roya l s a n d

to d a y re m a in s o n d i s p l a y a t Lo n d o n ’ s V i c to r i a a n d Al b e r t M u s e u m .

M u ch l i ke h e r g re a t g ra n d fa t h e r , Cl a re h a s t h e a bi l i t y to

s e e t h e b e a u t y of a p i e ce f ro m a ll a n g l e s , co n s id e r in g

ev e r y a s p e c t w h e n d e s i g nin g . D e p e n d in g o n h e r

in s p ira t i o n s , Cl a re i s e q u a ll y co nf id e n t d e s i g nin g

b o t h min im a l i s t a n d s ta t e m e n t j ew e ll e r y , a n d

ev e r y t hin g in b et w e e n ; a t r u l y v e rs a t i l e d e s i g n e r .

PHIR D 10 02

O v e r v i e w

Phi o ro s p e c i a l i s e s in d e s i g nin g a n d cre a t in g lu x u r y j ew e ll e r y fo r t h e fe a r l e s s l y

s o p hi s t i ca t e d . J ew e ll e r y t h a t e m p ow e rs t h e w e a re r . Th e fo l l ow in g a re s o m e of o u r

l a t e s t co l l e c t i o n s & a s p ira t i o n s fo r t h e f u t u re :

* Ve n u s Co ll e c t i o n

* A q u a ra y Co ll e c t i o n

* A za l e a Co ll e c t i o n

* Di s t r i b u t i o n G o a l s

* Pre s s

* Co n ta c t

Li a n a N e ck l a ce

V e n u s

In s p i re d by t h e Ro m a n G o dd e s s of Lov e a n d B e a u t y , t h i s co l l e c t i o n p o s s e s s p ow e r ,

s e n s u a l i s m a n d p a s s i o n a t e l ov e a t t h e h e a r t of i t s co n ce p t . Th e c l a w s g ra s p e a ch

s to n e w i t h fe ro c i t y a s i f d ra w in g p ow e r f ro m t h e m . Th e s h a r p n a t u re of t h e d e s i g n s

m a ke a s t r i k in g im p a c t .

Ea ch of o u r l imi t e d e d i t i o n co ll e c t i o n s e n a b l e o u r fe m a l e c l i e n t e l e to co nn e c t w i t h

t h e m a ny l a ye rs of t h e ir fe min in i t y . St re n g t h , in t u i t i o n , my s t e r i o u s n e s s , u n i q u e n e s s ,

in d e p e n d e n ce , f lu id i t y a n d m a g n et i s m .

Ve n u s - Ch a t u m Ru by , 18 c t G o ld w i t h Pa v é B l a ck Di a m o n d s & Ru bi e s

Ve n u s - To p a z , 18 c t W hi t e G o ld w i t h Pa v é S a p p hire s & Di a m o n d s

Ve n u s - Gre e n A m et hy s t , 18 c t G o ld w i t h Pa v é Ts a v o u r i t e s

A q u a r a y

D e s i g n e d to m ov e a cro s s t h e b o d y w i t h i r re s i s t i b l e f lu id i t y , t h e A q u a ra y Co ll e c t i o n

e m b o d i e s t h e g ra cef u l m ov e m e n t of m a n ta ra y s in t h e wa t e r a s t h ey f l y ov e r r ip p l e s

in t h e s a n d of s h a ll ow wa t e rs . Th e s p a r k l in g b lu e to n e s of to p a z , ta nza ni t e a n d

a m et hy s t ; a n d t h e g o ld n o t e of p e r id o t a n d ye ll ow s a p p hire s w e re ca ref u l l y s e l e c t e d

to ref l e c t t h e b e a u t y of t h e o ce a n .

A q u a ra y Ea r r in g s & R in g in 18 c t W hi t e G o ld , Ta nza ni t e s , To p a z & A m et hy s t

A q u a ra y Ea r Cu f f in 18 c t G o ld , Ye ll ow S a p p hire s , Em e ra ld s , Ts a v o u r i t e s & Pe a r l s

A q u a ra y Ea r r in g s & R in g in 18 c t W hi t e G o ld , Ta nza ni t e s , To p a z & A m et hy s t

A q u a ra y in 18 c t G o ld , Ye ll ow S a p p hire s , Em e ra ld s , Ts a v o u r i t e s & Pe a r l s

A q u a ra y Ea r r in g s & R in g in 18 c t W hi t e G o ld , Ta nza ni t e s , To p a z & A m et hy s t

D i s t r i b u t i o n

A s p ir in g to g row in to a g l o b a l s e n s a t i o n , Phi o ro J ew e ll e r y of fe r c l i e n t s f ro m

a ro u n d t h e wo r ld t h e o p p o r t u ni t y to s h o p t h e ir co l l e c t i o n s o nl in e a t p hi o ro . co m , o r

p u rch a s e p i e ce s in h o u s e f ro m t h e n ew l y o p e n e d Phi o ro s h ow ro o m in D u b a i .

Add i t i o n a ll y , Phi o ro d e s i re s to a l i g n w i t h d i s t r i b u t i o n o u t l et s w i t h in s e l e c t i v e lu x u r y

reta i l v e n u e s in c lu d in g ; H a r ro d s , H a r v ey N i ch o l s a n d B a r n ey s to n a m e a few.

A za l e a Ea r r in g s in 18 c t Ye ll ow G o ld

P r e s s

* H a r p e rs B a za a r A ra bi a

* Gra z i a

* E l l e A ra bi a

* M o j e h

* Reta i l J ew e ll e r U K

* Po s e

* L ’ O f f i c i e l

* M a r i e Cl a ire A ra bi a

* D u b a i D e lu x e

* Voya g e

* Ru s s i a n Emira t e s

* Emira t e s Wo m a n

* Ah l a n

* V i v a

* St y l e . co m / A ra bi a

* B r id e s U K

2 6 0 2 , F o r t u n e E x e c u t i v e T o w e r , C l u s t e r T , J L T , D u b a i , U A E

E m a i l : i n f o @ p h i o r o . c o m

T e l : 0 4 4 5 4 8 3 7 0

w w w . p h i o r o . c o m