This is the post-project summary of a 3 month SEO & Analytics setup for a publishing client. The outcome was 25% organic growth in 3 months! I explain how this was achieved… • Google Webmaster Tools changes • GTM & universal setup/migration • CloudFlare CDN setup • JSONLD reviews markup (via GTM) TYPE: FOCUS: LANGUAGE: TAGS: q Beginner x Intermediate q Advanced LEVEL: q Workshop x Presentation q Discussion x Technical q Analytical x Business English #seo #analytics 1 Digital Analytic & SEO Acceleration: Instant Wins Phil Pearce Senior Analyst @philpearce “I eat hits for breakfast”
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This is the post-project summary of a 3 month SEO & Analytics setup for a publishing client. The outcome was 25% organic growth in 3 months! I explain how this was achieved…
Team based analytics challenge, with 4 tasks designed to test you in… 1. Skill 2. Physical 3. Mental 4. Mystery The team with the most crystals wins a prize!
Video: bit.ly/recordingofsession
4
Crystal Maze: Analytics Challenge
interactive session Phil Pearce Senior Analyst @philpearce
I will look at 3 areas: • Reducing cost • Increasing conversions/revenue • Automating reducing cost & increasing revenue Reports include: 1. Best & worse landing pages 2. Best & worse internal Site Search 3. Pages by revenue contribution 4. Broken pages by referral 5. Marketing Channels pivoted by new users 6. Simple Engagement Scoring using goal values 7. 3d Motion Chart to show Revenue vs Sales vs CPA/ROI
Slides: bit.ly/top10gareports
Report links: bit.ly/ga-report-list
TYPE:
FOCUS:
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q Beginner xIntermediate q Advanced
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q Workshop x Presentation x Discussion
q Technical x Analytical x Business
English
#GA
#Report
#Tips
Phil Pearce Senior Analyst @philpearce “I eat hits for breakfast”
Explaining recent changes in JSON-LD Schema (machine readable JS data) & how this can be used to track & then improve organic CTR. • Moz new competitive intel tool for reporting
JSON-LD detected in SERPs. • Spamming the crap out of Google. • GTM config files to take away & enable.
Explaining the Rise of JSON-LD (machine readable JS data). Why its important and how to make sure your website has enabled… future action buttons. • Recent changes & examples in the wild • Live demo of Googles mark-up validator • GTM config files to take away & enable.
Explaining what JSON-LD is, why its important and how to enable it via GTM or plugins. • Examples in the wild • Live demo of Googles mark-up validator • GTM config files to take away & enable.
Testing the boundaries of what can be tracked & what gets noticed [completely new material]. • Includes interactive Dark Score test • Video of Dark Bane “path to
destruction: thought bomb” trailer. Slides: bit.ly/blackhat3
How to hack GA's native campaign tracking, leverage 1st party cookie power and align GA's sessionisation logic more closely with 30day affiliate systems. Working Example...
Slides: bit.ly/analyticsmonster
GTM Config: bit.ly/affiliatemonsterdownload
Video: bit.ly/analyticsmonstervideo
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q Beginner q Intermediate x Advanced
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q Workshop x Presentation q Discussion
q Technical x Analytical q Business
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#affiliate
#channel-tracking
#gtm
#hacks
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Morphing GA into an
Affiliate Analytics
Monster!
Phil Pearce Senior Analyst & Mad scientist @philpearce
Demo of a couple of VR headsets using an iPhone. • VR games (e.g. FCX jet fighter) • VR videos (e.g. 360 Skydiving) • Immersive Dashboards. • Minority report style reports. • Tracking head & eye movements using
measurement protocol
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x Beginner q Intermediate q Advanced
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x Demo q Presentation q Discussion
q Technical x Analytical q Business
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#VR #Headsets #Cool
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VR Analytics: Experimental
sessions Phil Pearce Senior Analyst @philpearce “I visualise hits for breakfast”
Analytics
+
Comedy
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q Beginner q Intermediate q Advanced
Phil Pearce Senior Office Joker @PhilPearce
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q Workshop q Short Presentation q Discussion
q Technical q Analytical q Business
English
#Jokes
Experimental session with lots of Geek
jokes, mixed with some classic videos: • The Internet enabled toaster • How to break the internet • The best way to deal with Email Spam • Geek vs Nerd rap battle
How to plan & deliver a Digital Analytics Training strategy covering: 1. GA/GTM implementation 2. GA reporting 3. GA analysis & dashboards …to clients with various levels of expertise.
Tactical discussion.
Slides: bit.ly/analyticstrainingstrategy
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q Beginner x Intermediate q Advanced
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q Workshop q Presentation x Discussion
q Technical q Analytical x Business
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#training
#planning
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Plan a Digital
Analytics Training
Strategy Phil Pearce Senior Analyst @philpearce “I eat hits for breakfast”
Templates save time by provide structure and process. I will sharing my templates… • GA heathchecks • GTM audit • Technical SEO audits • PPC audits • API tricks to auto-audit Prerequisite: You must bring 1 template you create (or a template/audit you were provided with) to share with the group.
Phil Pearce Senior Analyst @philpearce “I eat hits for breakfast”
LEVEL:
q Workshop x Presentation x Discussion
x Technical x Analytical q Business
English
#GTM
#GA
How to cut down an "Enterprise standard" GA and GTM from 3months to 3days! Using: 1. KPI templates 2. CMS plugins 3. GTM config files 4. Dashboard templates
Phil Pearce Senior Analyst @philpearce “I eat hits for breakfast”
LEVEL:
q Workshop x Presentation q Discussion
qTechnical qAnalytical x Business
English
#LeanStartup
#Frameworks
#OneMetric-2-RuleAll
Overview of 3 Analytic`s methodologies: • REAN (For Marketing Teams) • Web Analytics Maturity Model (for Enterprises) • Lean (For Startups) Then explorer Lean Analytics in more detail. This presentation is a blend of my personal experiences at compareandsave.com (startup) and a tribute to Alistair Croll`s work from YearOneLabs. • Prerequisite: bring a pen for the interactive part of the
Phil Pearce Senior Analyst @philpearce “I eat hits for breakfast”
LEVEL:
q Workshop x Presentation q Discussion
xTechnical qAnalytical x Business
English
#PPC
#GrowthHacking
#Frameworks
PPC growth hacking... is it Mission impossible? An explanation of Growth hacking, with examples & then applying this to PPC. • Practical example of hacking a SaS tool using CTR
battleships to make it go viral. • Tool for generating Adwords refunds • Ideas to test on your product & campaign.
Interactive workshop to explain PPC account analysis such as account level Quality Score and best/worst Ads in a fun way! • Wordsteam grader used for baseline metrics • Ad extensions used as special weapons • Prizes for best tactical winner & best campaign
GTM Command & Conquer Realtime game with interactive missions
Live experiment of combining 2 GTM trackers and on a grid with realtime events and offline missions that generate goals. • Interactive • 2 teams • 3 roles (defence, attack, commando) • Prize for winning team
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q Beginner xIntermediate x Advanced
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x Workshop q Presentation q Discussion
x Technical x Analytical q Business
English
#GTM
#Realtime
#RealtimeAPI
#fun
Phil Pearce Senior Analyst @philpearce “I eat hits for breakfast”