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The Biggest Trends for Digital Health 2015 I Used to Review Products Now they review me
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Page 1: Philips Digital Health Dinner at SxSW

The Biggest Trends for Digital Health 2015

• I Used to Review Products

• Now they review me

Page 2: Philips Digital Health Dinner at SxSW

• We Have More Data About Our Wellness Today than Sick People in Hospitals Did 10 years ago

Page 3: Philips Digital Health Dinner at SxSW

Genomics, Bionics, Longevity, Quanfied Self &Big Data, AR,

Wearables

Page 4: Philips Digital Health Dinner at SxSW

Longevity

Page 5: Philips Digital Health Dinner at SxSW

Longevity

• Most of things that were once fatal are not plague, car crash, heart attack

• First generation to schedule death?

• Atul Gwande: I.C.U. patient requires on avg. a hundred and seventy-eight individual actions per day

• 95% of what is sent provided to doctors is noise

Page 6: Philips Digital Health Dinner at SxSW

What Can You Change Through Monitoring

• Brain Ability

• Age

• Behaviors: Smoking Eating

• Inner Self : Breathing, Meditation

• Nutrition

• Fertility

Page 7: Philips Digital Health Dinner at SxSW

Genomics

Page 8: Philips Digital Health Dinner at SxSW

Genomics Meets Moores Law25 Years Ago a Med Student didn’t

study genetics

Page 9: Philips Digital Health Dinner at SxSW

Beyond Genes: A Fresh Look at Blood

Page 10: Philips Digital Health Dinner at SxSW

Bionics

• Augmented Hearing through PSAPs

• Night Vision

• AR for navigating

• Jump higher

• Replace worn parts

Page 11: Philips Digital Health Dinner at SxSW

The Age of SuperMan

• Exoskeletons for SuperPowers

• Designer Babies

Page 12: Philips Digital Health Dinner at SxSW

Big Data

• 90% of the data in the world has been created in the last 2 years

• Watson- like abilities: Watson eats medical studies, journals, cases and parses the information

• Watson won jeopardy first, now cancer

• Substantial parts of what hospitals do—most notably, intensive care—are now too complex for clinicians to carry them out reliably from memory alone.--- Atul Gwande

Page 13: Philips Digital Health Dinner at SxSW

“The trick is to make this data actionable. Blend it with artificial intelligence,

we’re going to learn new things and the consumer can triage themselves.”

Daniel Kraft, Singularity University

Dr. Daniel Kraft, Faculty Chair, Singularity University; Founding Executive Director, Exponential Medicine

Page 14: Philips Digital Health Dinner at SxSW

Fad Alert ?

“This year is going to be defined by the Apple watch.

Many people are going to buy the Apple watch and see if it works and see if it delivers

something new… We haven’t yet seen the promise of what a sensor on your skin is

really going to do for you beyond lose weight.”

Robert Scoble , Startup Liaison, Rackspace Hosting @Scobleizer

Page 15: Philips Digital Health Dinner at SxSW

THE PERFECT STORM

Technology: Mobile Phones, Sensors, Cloud

Regulatory: Spectrum, FDA, ObamaCare

Economic: The Theory of Abundance

Page 16: Philips Digital Health Dinner at SxSW

AUGMENTED REALITYWhat’s so augmented about reality?

What information can you layer on the world to make it more useful?

Augmented = add

Reality = world

Page 17: Philips Digital Health Dinner at SxSW

REALITYThe Difference Between AR and VR

It’s a matter of

Immersion, Engagement

and Weight

Page 18: Philips Digital Health Dinner at SxSW

AUGMENTED REALITYMEDICAL APPLICATIONS

CONTEXT SURGERY:

Obtain critical information such as patient vital signs, pertinent drug dosage, test results and intra-operative, imagining such as x-ray or ultrasound via direct medical equipment interfaces.

Page 19: Philips Digital Health Dinner at SxSW

AUGMENTED REALITYTHE BASICS OF AR

Page 20: Philips Digital Health Dinner at SxSW

WEARABLESA NATURAL EVOLUTION

Page 21: Philips Digital Health Dinner at SxSW

WEARABLESBUILDING BLOCKS OF WEARABLES

Page 22: Philips Digital Health Dinner at SxSW

WEARABLESBUILDING BLOCKS OF WEARABLES

Scanadu’s Scout Misfit Shine

Beam ToothbrushNeurosky

EEG and ECG

Page 23: Philips Digital Health Dinner at SxSW

WEARABLES2014 We Move Past Glorified Pedometers

• Body Temperature• Galvanic Skin Response• Altitude• Weight Bearing • Pulse Oximetry• Heart Rate• Blood Glucose • Sleep• Optomechanics

Page 24: Philips Digital Health Dinner at SxSW

WEARABLESA NATIONAL HABIT

• Three quarters of online U.S. consumers (75%) own a fitness technology product. (UP 61% in 2012)

• Pedometers remain the most popular 37%• Others include fitness video games (26%) and

portable blood pressure monitors (21%)• Price, battery life, size and falling off the

wagon are biggest obstacles.• Forecast for purchase is huge.

Page 25: Philips Digital Health Dinner at SxSW

WEARABLESQUANTIFIED SELF

Using tech devices to

measure all bodily input

and output.

Is quantified self more than

a narcissistic indulgence?

Page 26: Philips Digital Health Dinner at SxSW

WEARABLESBEHAVIORAL NUDGING

Monitoring Daily Routines and providing feedback

Page 27: Philips Digital Health Dinner at SxSW

WEARABLESA FEW OBSTACLES

• Beauty/batteries and dry cleaning• Virtual patient visit will need to be reimbursable• Patients are overwhelmed like when AT&T divested• Don’t ask Dr. Google questions. The answer is cancer• Track-aholism• The Graveyard of Dead Devices

Page 28: Philips Digital Health Dinner at SxSW

GenomicsA FEW OBSTACLES

• Beauty/batteries and dry cleaning• Virtual patient visit will need to be reimbursable• Patients are overwhelmed like when AT&T divested• Don’t ask Dr. Google questions. The answer is cancer• Track-aholism• The Graveyard of Dead Devices

Page 29: Philips Digital Health Dinner at SxSW
Page 30: Philips Digital Health Dinner at SxSW

SENSORSMO’ BETTER SENSORS

Page 31: Philips Digital Health Dinner at SxSW

BEHIND THE SENSORSIN BIG DATA WE TRUST

Detecting Patterns of Large Numbers of Users:

• The Driverless Car• The Ingestible Pill• The Lively Sensor • Genetic Markers

Page 32: Philips Digital Health Dinner at SxSW

SENSORSBIG DATA BEHIND EACH INDIVIDUAL

WAZE

JAWBONE UP

Page 33: Philips Digital Health Dinner at SxSW

SENSORSBIOSTAMP FROM MC10

BANDS ARE JUST TODAY’S INCARNATION

Page 34: Philips Digital Health Dinner at SxSW

SENSORSROBOTICS

• Paralyzed to walk (rehab)

• Dementia (5.2 million in US alone)

Page 35: Philips Digital Health Dinner at SxSW

SENSORSINCENTIVES FOR BEHAVIOR MODIFICATION

• Gaming – win points for behaving well

• Clinical trials out in the open

• Crowd-sourcing

Page 36: Philips Digital Health Dinner at SxSW

SENSORSNEW MODES OF INTERACTION

• Haptic and Gesture

• MultiTouch

• Voice

• Mind control

• Photo Capture

• Augmented Reality

Page 37: Philips Digital Health Dinner at SxSW

SENSORSNATURAL INTERFACE

Page 38: Philips Digital Health Dinner at SxSW

SENSORSRULE OF SCREENS

The Closer to Our Body the More We Look; The Further From Our Body the Longer we Look

Page 39: Philips Digital Health Dinner at SxSW

SENSORSPHOTOS AND SCANS

Page 41: Philips Digital Health Dinner at SxSW

SENSORSMULTI TOUCH

Page 42: Philips Digital Health Dinner at SxSW

SENSORSJUST THINK ABOUT IT

Page 43: Philips Digital Health Dinner at SxSW

3D PRINTINGRapid Prototyping and Iteration

• Fast prototyping

• If you can imagine it you can design it

• Materials are expensive

• Plastics are not recyclable

Page 44: Philips Digital Health Dinner at SxSW
Page 45: Philips Digital Health Dinner at SxSW

PRINTINGStart with an idea

Using a 3D design program, such as Google SketchUp or Autodesk 123D, you can capture your idea and create a 3D file.

3D PRINTING

Page 46: Philips Digital Health Dinner at SxSW

Next you load your 3d design intoa program, such as Cura, that can control a printer.

PRINTING

Page 47: Philips Digital Health Dinner at SxSW

And finally, the printeractually prints your design.

Image from 3dprintingforbeginners.com

PRINTING

Page 48: Philips Digital Health Dinner at SxSW

A Big Responsibility as Consumer(90% of 18-24 year olds say

they’d trust medical info shared by others on their social network

Search Internet Patients Like Me, Gut Biome Project

20% of smartphone users have at least 1 health app

Page 49: Philips Digital Health Dinner at SxSW

Techethics

• Time for a new field to emerge

• Ask the right questions in a time when information is so plentiful

Page 50: Philips Digital Health Dinner at SxSW
Page 51: Philips Digital Health Dinner at SxSW

CONTACT ROBIN RASKIN

[email protected](201) 564-7900

Founder & President, Living in Digital Times