Philippe Van Ophem & Renaud Gryspeerdt - Coupon: overschakelen of sterven?
Oct 21, 2014
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Diapositive 1
Contact : Philippe Van Ophem [email protected] - +32(496)16.12.70
www.myShopi.be
Paper CouponingTrends in 2010 - 2012
Types of Paper Coupons
Coupons in Point of Sales : shops, supermarkets,
Types of Paper Coupons
Coupons in press
Types of Paper Coupons
Coupons in your mailboxDoor-to-Door
Direct Mailing
Types of Paper Coupons
Coupons on pack
Types of Paper Coupons
eCoupons on Internet
Paper coupons exchanged in Belgium
Source : HighCo Data
Savings by consumers in Belgium
Source : HighCo Data
Exchanged coupons / household / year = 23
25
19
27
22
22
Exchanged paper coupons / household
Source : HighCo Data
NO PUB sticker on mailbox
Already 16 % in 2012
eCoupons in 2012
600.000 eCoupons exchanged
970.000 savings by consumers
1.400 actions
Source : HighCo Data
Fulfillment = cashback per post
3.000.000 consumers used fulfillment in 2012
18.000.000 refund to consumers
Source : HighCo Data
Digital Couponing
GS1 coupon datapool
Centralised database of all couponsProduct identification (reduce fraud)Retailers connected to Coupon DatapoolIncreased data quality (detailed reports)No paper more after scanning at the POS faster clearingCoupon GS1 databar as a new standard
READY FOR DIGITAL (*)
(*) Retailers scanners must be able to read a screen
Simplify yourshopping
2,5 years
12 people (BE)
80 % of the consumers build a shopping list
Consumers visit an average of 2,6 retailers
Consumers want to centralise their shopping lists
Retailers & brands are looking for new media
myShopi : the answer to several needs
Contact : Philippe Van Ophem [email protected] - +32(496)16.12.70
www.myShopi.be
Contact : Philippe Van Ophem [email protected] - +32(496)16.12.70
www.myShopi.be
DEMO
October 4, 2011
Contact : Philippe Van Ophem [email protected] - +32(496)16.12.70
www.myShopi.be
promo also on the Web
Cross-media communication
Cross-media communication
Concept
Premium & Quality Brands
10 to 25 Super Promos
National & Very Easy Redemption Buy the productScan the barcode & take a picture of the ticketCash-back on bank account in 2 7 days
Link between promo & shopping list buy decision/impulse at the right time
Advantages for the brands
myShopi Statistics (01/05/2013)
Belgium Market only
250.000 downloads + 250.000 web visitors
100 - 120.000 active users / month (App & Web)
Average redemption rate : 12,50 %
Source : GfK Online Survey February 2013 @ individuals
42% of PRP has already used online coupons
37% of PRP knows online coupons but has never used them
21% of PRP doesnt know online coupons
Source : GfK Online Survey February 2013 @ individuals
Groupon is most popular online coupon provider67% of PRP has used at least once an online coupon of Groupon
Followed by myShopi17% of PRP has used at least once an online coupon of MyShopi
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Contact : Philippe Van Ophem [email protected] - +32(496)16.12.70
www.myShopi.be
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