Philip morris on Social Media

Drizzlin Media For (Philip Morris)

Research & Analysis


We decided to pick one of the most celebrated brands, Marlboro Reds and understand the unbiased and unsolicited consumer perception

around it…


We recorded close to 12,860 conversations around Marlboro reds in the last 6 months

Positive Negative Neutral


We found these conversations to be

around…

Quitting smokingQuitting smoking

Quality of tobacco/cig

arettes

Quality of tobacco/cig

arettes

Hand rolled cigarettes

Hand rolled cigarettes

Health hazards of smoking

Health hazards of smoking

Cigarette accessories

Cigarette accessories

Anti smoking campaigns

Anti smoking campaigns


We dug deeper to mine some meaningful insights and found…





We also found a few influencers who can be leveraged to connect with consumers


RealCigReview• This is a you tube channel• Description : I review

cigarettes and cigars of all types! If I can get my hands on them, I will review them for you! Let me know if you have a specific brand or type you would like me to review!

• Subscribers: 12,222• Videos Viewed: 2528702• Presence on Facebook,

Twitter & Instagram• Country: United States


A Channel For Smokers• This is a you tube channel• Description : This is the

channel for smokers and for those who want to know more about smoking. Welcome in! Me? I'm a Hard Smokin' type, and a Hard Truckin'; Workin' & Playin' man, too. I'm married. I have kids (and grandkids). I don't have hangups with someone's different lifestyle if they're not hurting someone else. I'm healthy and strong as an ox, so all smoke nannies will have to run along….

• Subscribers: 1597• Videos Viewed: 535817• Country: United States


Fine, so influencers exist but do they really manage to influence consumers or even engage them in any way? Lets find out.


Turns Out Yes!

Engage

d

Influenced


Now that you have an understanding of the opportunity, lets see how we can help you leverage it…OUR OFFERINGS


How does it help you:

Source feedback from conversations to understand consumer wish lists, innovate or

improve to meet their expectations. Infer communication cues for your product marketing

strategies.

What it is:

• Gauge consumer perception around your and competitor’s products and offerings• Derive most talked about aspects around your products and consumer sentiment attached to it.• Derive trends around your customer queries and issues across categories• Derive qualitative insights on features that your products have been spoken and compared to• Understand the online customer perception around your brand• Identify top influencers around products and categories

Product Feedback, Brand Insights & Influencer Identification

Drizzlin Media For (Client Name)


Thank You

Drizzlin Media For (Client Name)

Philip morris on Social Media

Health & Medicine

philip morris fine

philip morris realcigreview

channel description

gauge consumer perception

cigarettes hand

competitors products

consumer sentiment

categories product feedback