Philanthropy Social media 101

BRIDGET BRANDTD O N O R E X P E R I E N C E 1 0 1

W W W . D O N O R E X P E R I E N C E 1 0 1 . C O M

I N T R O V I D E O : H T T P S : / / W W W. Y O U T U B E . C O M / W A T C H ? V = E 7 D E B L R C U S C

What’s Happening in Social Media for Nonprofits

Just how complicated is social media??

Agenda

Goals For Social Media Why We Do It How to Be Social Social Media Platforms

Facebook Linked In Twitter Instagram Pintrest Google + HootSuite (Not a platform, but we will talk about them too.)

Real World—Tips, Tricks, & Q/A Have Fun!!!

Advocacy

Fact: Social Media is booming. Do your research to figure out on which social media channels your

supporters spend the most time. Start with Facebook, but you may find your specific audience prefers something else, like LinkedIn, Twitter, Google+, Pinterest, or Instagram. Meet them where they are; don’t just join to join.

Consider sites with a strategic advantage. Being on Google+ can help your search rankings on Google.

Before you hop on a new site, think about your level of performance and engagement on your current sites. Evaluate whether you have the time and content to truly succeed on each site.

Remember that it’s okay to say goodbye. It’s actually better to leave a social media platform altogether than have a page that’s neglected.

The Essential Guide to Social Media for Nonprofits Published by John Wiley & Sons, Inc. Copyright © 2014 by John Wiley & Sons, Inc

https://www.salsalabs.com/thank-you/social-media-ebook

So who is using social media & what sites?

As of September 2014:•71% of online adults use Facebook•23% of online adults use Twitter•26% use Instagram•28% use Pinterest•28% use LinkedIn

http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

Why does this matter for me?

http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

Social Media—Make A Plan

Prepare and Plan

But keep it simple for now

Start from where you are and improve every year

How To Be Social Listen

Gain insight into our “audience” donors, competitors, prospects, influencers.

Google alerts and tools like Hootsuite

Share Links to content on our blog, website: success stories etc.

Events.

Content from events, activities, successes: live tweet content, post something to Facebook, etc.

Videos or pictures of events – presentations, parties, donors, partners, employees etc.

Engage Make comments, respond to mentions of @yourhandle. Ask questions. Help others connect

online.

Acknowledge Publicly recognize, give thanks, call out fans, followers, etc.

Create Social media may be the engine for our marketing efforts, the fuel that powers it is CONTENT.

Commit to creating content – your own blog posts, tweets etc.

Promote Any actions that drive to our website.

?

YOU Create & Publish Quality Content YOU

Invite, Share,

Engage, Acknowled

ge

“Users” Share & Content, Create Links

Sites get traffic.

Donations Increase

YOUR “Rep” is

Reinforced

YOU Measure

New Users Discover

Organically Online

Great Blog Example

Facebook

Facebook Tips

1. Fill out your profile completely.

2. Connect to donors, like minded orgs, partnerships, funders

3. Update your status.

4. Connect your page to your web page, remember the point is to drive traffic to your site.

5. Add your events.

6. Ask people to like, post,

& comment.

7. Be FUN!

Linked In

Linked In Resources

Find:• Board Members• Employees• Volunteers

https://nonprofits.linkedin.com/

Linked In Examples

Twitter

Twitter Tips

Basic terms you should know

RT – retweet, is acknowledgement

MT – modified tweet (use when you edit text and RT)

Via - use “via” for attribution and multiple acknowledgements

@reply – public conversation

Direct Message (DM) - private conversation

Add value by sharing links to relevant, nonprofit, specialty, etc… information.

Content from events is a “value add”, latest information, “news”, …

Twitter Tips

1. Be consistent with your names.

2. Add a picture!

3. Use Hootsuite, etc. to organize and manage.

4. Start by following and listening.

5. Share and acknowledge.

6. Engage in conversations.

6 Reasons to Use Twitter

1. Competitive intelligence “spy” on what other nonprofits are doing.

2. Follow, listen and keep up with your donors.

3. Increase awareness.

4. Discover and follow up with funding opportunities.

5. Address service/program shortfalls rapidly

6. Generate leads when you post and share relevant content and Twitter, you help to drive traffic to your websites, increase SEO rankings …

Instagram

Examples

@robinhoodnycFor over 20 years, the Robin Hood Foundation has partnered with programs that work to end poverty in New York City. Using Instagram, @RobinHoodNYC posts photos from events, fundraisers and meetings that aid the organization with its mission.

Pintrest

Tip: Make sure pins lead back to your website.

Why does this matter to me?

Pintrest =Women

Fact: By 2020, there will be 2 million more Boomer women (age 65 – 74) than men Metlife Report on Boomers

Google +

Why use Google+

1. Improve Search Ranking

2. Improve Search Ranking

3. Improve Search Ranking

63,900 views

Hootsuite

Hootsuite (it’s free!)

Online Ads

Online Ads-

Hubspot E-bookhttp://offers.hubspot.com/essential-guide-internet-marketing

L E T ’ S P U T T H I S K N O W L E D G E T O W O R K

A N D H E A R W H A T Y O U A R E D O I N G

Your Turn!

Conclusion

Take action – Pick one or two ideas and implement

Only YOU can figure out what works for YOUR organization

Q&A

Bridget L. [email protected]