1 As you plan your 2011 brand tactics, I am confident that my organization, CCG Marketing Solutions can help you meet many of your brand and company challenges. CCG offers many services designed to support your tactical plans. Our patient, practitioner, pharmacist and field support services are recognized for their cost effectiveness and high response rates. If you are looking to transfer an existing program or find a new and innovative way to reach your target audience, I welcome the opportunity to discuss how CCG can help you meet and/or exceed your objectives. 14 Henderson Drive, West Caldwell, NJ 07006 www.corpcomm.com Jeff Pinkin • Data Integration and Analytics • Innovation • Responsiveness • Experience and Staff Tenure • Flexibility • Commitment to your Success • Competitive Pricing CCG Marketing Solutions is certified as a Woman Owned Business enterprise by the National Women Business Owners Corporation.
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As you plan your 2011 brand tactics, I am confident that my organization, CCG Marketing Solutions can help you meet many of your brand and company challenges. CCG offers many services designed to support your tactical plans.
Our patient, practitioner, pharmacist and field support services are recognized for their cost effectiveness and high response rates. If you are looking to transfer an existing program or find a new and innovative way to reach your target audience, I welcome the opportunity to discuss how CCG can help you meet and/or exceed your objectives.
14 Henderson Drive, West Caldwell, NJ 07006 www.corpcomm.com
JeffPinkin
• Data Integration and Analytics• Innovation• Responsiveness• Experience and Staff Tenure• Flexibility• Commitment to your Success• Competitive Pricing
CCG Marketing Solutions is certified as a Woman Owned Business enterprise by the National Women Business Owners Corporation.
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OTC, Rx, List 1 Chemicals, Controlled Substance Schedule IV and Schedule V
Make our promises a reality
Service driven
Innovative, proactive and responsive
Great strategic partner
Great knowledge resource
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Challenge SolutionHow can I build Patient Awareness? Quizzler™
How can I extend Patient Adherence?Starter Kits, Trial Vouchers, Reminder Alerts, Patient Engagement, Co-pay cards, rebates
How do I reach no-access or high value white space practitioners? E-Call, Direct Reach, Tele-Sampling, Auto-Fill,
How can I improve Physician Access to Samples? P.A.S.S., Auto-fill, Tele-Sampling
How can I improve traffic to existing web assets? E-Call, Direct Reach, Post Call
How can I track field sample distributions and comply with PDMA? Sample Accountability
How can I monitor and improve my return on investment? Campaign Relationship Management System (CRM)
How can I support my field sales force?Sample Smart, Post Call, Rep Triggered Fulfillment, Sales force Automation (SFA)
Sales Force Reduction P.A.S.S., E-Call, Tele-Sampling, Direct Reach, /Auto Fill
How can I manage territory vacancies (long and short term)? VTM Generation 2011
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SERVICES
• Fulfillment/Distribution
• Direct Mail
• Offset and Digital Print
• Secondary Packaging
• Sales Force Automation
• Co-Pay Cards, Rebates, Vouchers
• Sample Accountability
• CRM
• Inbound and outbound Call Center Services
• Patient Education
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Service Objective and Tactical Advantage
Quizzler
Quizzler is an in-office patient education brochure that repurposes your existing educational materials with customized gaming. Used as a stand alone tactic or adjunct tactic to patient adherence programs.
Provides ability to educate patients at the point of prescribing, drives patient traffic to branded sites (patient adherence tactics, rebate offers, product information, etc)
Starter Kits
With or without samples, starter kits are offered as a stand alone tactic or as an adjunct to pharmacy adjudication programs. Starter kits provide patients with critical information designed to help them understand the benefits of their treatment plan.
Improved patient education, promotes trial and keeps patients on treatment
Trial VouchersIf your brand faces the challenge of prescriber concerns over coverage and reimbursement, trial vouchers are a great brand tactic. Most frequently offered in lieu of samples.
Promotes trial
Reminder Alerts
Reminders through e-mail, text, phone, fax or direct mail are triggered based upon practitioner or patient registration and redemption of pharmacy adjudicated tactics.
Keeps patients on treatment
Patient Engagement
Integrates with our pharmacy card programs and monitors patient activities. Based on action or inaction, system triggers timed patient communications. Also used to trigger educational information to patients (based on treatment cycle – newly diagnosed, on treatment over X # of months, etc.). Reminders and educational support provided after initial prescription fill. Reach mechanism customized based upon patient preference (text, e-mail, mail, voice reminder)
Increases patient adherence
PAP
Patient Assistance programs designed to offer free medications to patients who are unable to afford treatment. Income eligibility will be based on HHS published poverty guidelines and will consider number of household members.
Corporate social obligation to help those who can't afford your products. PAP is also a good marketing tool, as it can be a gap solution for patients seeking medical coverage, who will later remain on your product when insurance coverage becomes available.
Pharmacy Adjudication Programs
Coupons or co-pay cards that offer patient a fixed amount off their co-pay. Offers opt-in mechanism for future patient engagements.
Increases patient adherence, timely ROI analysis, each use is married to script generation
Overview of Service Offering, Objective and Tactical Advantage
Patient
With quality at the forefront of our implementation strategies, CCG has recognized for our process design, implementation strategies and innovation
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Service Objective and Tactical Advantage
Distribution
Provide field representatives with timely delivery of product samples and brand literature, pharmacy cards or other field aids. Our Rep Service model is customizable and can include both a push and pull model, or combination of the two. Push parameters can be established based upon distribution center and rep storage unit on-hand inventory balances, number of called on targets within a territory and sample allocation plans. Services include on-line access to ordering, in-transit shipments, reporting and analytics.
Cost effective model reduces representative out-of-field time to accept deliveries, provides brands with ability to optimize sample allocations and manage budgets.
Post Call
Provides after visit communication to practitioner to support in-office detail or in lieu of in-office detail. CCG’s Post Call program offers a direct mail and e-mail tactical plan. E-mails are embedded with hyperlinks that drive practitioner traffic to existing web assets, such as branded sites, e-details, video-detail registrations, sample offers, pharmacy card offers.
Inexpensive tactic that extends reach and provides continuity of messaging. Provides ability to leverage existing web assets and increase ROI on these tactics through increased practitioner traffic.
Sample Accountability
PDMA compliance for in-field sample distribution. Paper based or electronic, CCG’s system offers best-in-class functionality and timely input and reconciliation services. Sample accountability can be a stand-alone service or part of our Salesforce Automation System.
User friendly, cost effective and compliance driven. CCG’s sample accountability system gives you visibility to sample distributions, compliance adherence and corrective actions. Can integrate with on-line ordering tools as well as SFA system to provide brands with dynamic sample allocation functionality.
Salesforce Automation
Functionality includes; Schedule and Report Call Activity, Record Practitioner Specific Notes and Activities, Manage Practitioner Data, Manage Representative Data and linkage to Practitioners, Uses data to record representative transactions, Uses data to manage representative call schedule, Used by field personnel to record inventories
CCG’s SFA system is always-on-line. Field and Home Office Personnel always have the latest data at their fingertips. No more night data synchronization. No more data loss liability. Using web services, rep’s device communicates directly with CCG’s hosted and client specific server, seamlessly and securely. Representatives can record visit information, look up a doctor, and validate a practitioner’s license with a click of a button.
Vacant Territory
Management
Our VTM model is designed to provide in-field practitioner reach during territory vacancies. Our system integrates with both roster and universe files to provide timely starts and stops without blocking rep access. Offers can be personalized based upon specialty, decile, segmentation or other variables as determined by brand. All responses are brushed against current called-on status and field coverage to determine next action; direct distribution, field referral, exclude communication.
Maintains continuity of messaging and sample access when vacancies occur.
Field Support
Overview of Service Offering, Objective and Tactical Advantage
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Service Objective and Tactical Advantage
Direct Reach
Integrated into our VTM mailing schedule, High Value no access/limited access practitioners are enrolled in this automated reach tactic to ensure brand information is disseminated and that sample access is not restricted based upon no-access, limited access or geographic limitations. Direct reach utilizes telephone, e-mail, fax and/or direct mail reach tactics. Specific model is determined based on budget, practitioner prescriber values, practitioner reach preference or other means determined by client.
Provides practitioners with brand messaging and sample access when access is restricted or blocked.
e-Call
E-mail tactic designed to push practitioner traffic to existing web assets, provide immediate communication regarding formulary changes, drive campaign registrations, or provide sample offers.
Cost effective solution with measurable results such as open rates, click through rates and responder stats.
P.A.S.S.
Practitioner on-line access to samples. With CCG’s Physician Access Sampling Solution, practitioners register to participate in program and are assigned a unique log in and password, which acts as their electronic signature. Brands establish sample allocations by practitioner for specific time periods. System monitors activities and pushes reminders when inactivity is noted and field management alerts when access/activities changes occur such as failed log in attempts or increases/decreases in sampling.
Provides practitioner access to samples, pharmacy cards, rebates, educational material and other sales aides when field personnel are not available.
Auto Fill
PDMA allows you to send a finite number of samples at designated intervals to licensed practitioners who’ve opt’d-in to these sample allocations. CCG manages the compliance requirements surrounding this tactical approach as well as sample fulfillments. Offers can be unique to each practitioner and based upon any combination of standards such as sample availability, specialty, decile, professional designation, geographic location, rep access, etc.
Lower fulfillment costs due to batch processing, timely delivery of samples to ensure sample closets are not over/under stocked.
Practitioner
Overview of Service Offering, Objective and Tactical Advantage
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We hear what Practitioners are asking for, and work with our brand partners to provide solutions designed to reach their valued targets.
0.0% 20.0% 40.0% 60.0% 80.0%
Direct mail
J ournal (polybag)
e-detail
Fax
Podcast
Cell phone/ text
Physician preference to receive product information(in the absence of a pharmaceutical representative)
0.0% 20.0% 40.0% 60.0% 80.0%
Direct mail
J ournal (polybag)
e-detail
Fax
Podcast
Cell phone/ text
Physician preference to receive product information(in the absence of a pharmaceutical representative)
Source: CMI’s ByDoctor® OnDemandsm 2009-2010
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I realize this is a busy time of year for you, an hope that you found this summarization of our services of value as you move forward with your 2011 planning.
If you have any immediate questions, please feel free to reach out.
FOR TAKING THE TIME TO LEARN MORE ABOUT CCG MARKETING SOLUTIONS
cGMPCorporat
eDistribution
Over 550,000 sq. feet of storage
2011 Expansion began 08/01/10 planned completion Q2 2011 – Additional 113,000 sq feet of storage
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