TRNG I HC KINH T THNH PH H CH MINH KHOA THNG MI DU LCH 000-Mn
hoc:QUN TR CHIN LCBi tp.PHN TCH MI TRNG BN TRONG
GV: H NAM KHNH GIAO, MBA, Ph.DTHC HIN: NHM 4 (NHM SMELE)(Lp TM
-VB2- K10)anh sch cc thnh vin:1/ ng Long Hi2/H Th Hnh3/ Th Thu
Hng4/ Trng Hong Minh5/ Nguyn Thanh Ha6/ Nguyn Th Thy Tin (1981)11
Lm Hong V 8/ Nguyn Th Nh NguynTp HCM - 09/2008Nghin cu mi trng ni b
ca cty Ma san Group ti thtrng Vit Nam Lnh vc: Lng thc - thc phm,
thc phm cng ngh. Phng php: phn tch chui gi tr.A. Gii thiu cng ty
Masan Group1. Qu trnh thnh lpThnh lp ngy 01-04- 1996 ti Nga nhm
cung cp m gi, nc tng, nc mm, v tng t cho th trng Nga v cc nc trong
khi SNG.Nm 2001, Masan quay li th trng Vit Nam: u t khong 20 t ng
xy dng chui 25 ca hng tin nghi ti TP.HCM. Tuy nhin, thi quen tiu
dng ca ngi Vit cha thay i nhiu, doanh s khng b ni chi ph... Chui ca
hng tin nghi ca Masan khng thng ni cc ca tim tp ha v siu th. Th l
sau my thng hot ng Masan quyt nh ng ca tt c cc ca hng.Nm 2002:
Masan tung ra sn phm Nc tng Chin Su xut hin rm r trn th trng v t c
nhng gi tr to ln. S c "nc tng gi" nm 2005 B, khin thng hiu Chin-su
chao o, tng khng gng dy ni. Nhng sau khi c minh oan, Chin-su li c
ngi tiu dng tin tng hn - Nm 2006: Nhn k nim 10 nm thnh lp, Masan
cng b tng lun cng ngh sn xut nc tng sch, khng c 3-MCPD cho tt c
nhng c s sn xut nc tng Vit Nam m khng i hi iu kin no v ti chnh.Thng
tin v cng ty hin nay:Tn Cng ty : CNG TY C PHN CNG NGHIP - THNG MI
MASAN Tn ting Anh : MASAN TRADING CORPORATION Tn vit tt : MST
CORP.S GCN KKD : 4103000082Tr s chinh : s 364 Cng Ha, Phng 13, Qun
Tn Bnh, Tp. H Ch Minh in thoi:+84 (08) 2 555 660Fax:+84 (08) 2 555
661Website:www.masantrading.com.vnM s thu:0302017440Vn iu l
:138.395.360.000VND(Mttrmba mi tm t ba trm chi milm triu ba trm su
mi ngn ng Vit Nam)Ngnh ngh knh doanh chnh ca Cng ty: mua bn my mc,
phng tin vn ti, ph tng, nguyn liu, bch ha, kim kh in my, my in ton,
my vn phng, lng thc thc phm, thc phm cng ngh, nng-lm-thy hi sn, cao
su, hng dt may, hng th cng m ngh. i l mua bn k gi hng ha. Tip th,
xc tin thng mi. Dch v khai thu hi quan. Sn xut bao b nha. Ch bin
lng thc thc phm. Dch v t vn xy dng (tr kinh doanh dch v thit k cng
trnh). Xy dng cng nghip. Dch v cho thu bt ng sn. Cung cp sut n cng
nghip (tr kinh doanh dch v n ung). Cho thu t. Kinh doanh vn ti hng
bng t.2. S mngTuyn b s mnh: Hi t v nui dng kht vng & ti nng tm
kim s t ph nhm nng cao li ch ca sn phm v dch v cho khch hng. Chnh v
vy, khch hng s tng thng chng ta bng doanh s, li nhun dn u v s tng
trng bn vngGi tr nn tng:S Con ngi l ti sn v l ngun lc cnh tranh S
Tin phong khai phS Hp tc cng pht trin v hi ha li ch vi cc i tc S
Tinh thn dn tc.Phm Cht Con ngi Masan:S Ti nng v sng toS T cht lnh
oS Tinh thn lm ch cng vicS Lim khit v minh bchSu nguyn tc hot ng ca
MasanS Li ch khch hng, cng ty (c ng), nhn vin khng tch ri nhauS Lm
vic theo nhmv' Tn trng c nhnS T chc lun hc hi, lun i mi.v' nh hng
theo mc tiu v kt qu cui cngS Lng tin, s cam ktTm nhn 2010: Tr thnh
Cng ty s hu 3 nhn hng thc phm hng u ti VN, l Cng t c doanh s triu
USD vo nm 2010, c sc hp dn cao i vi cc T chc, Nh u t lnMc tiu ngn
hn: Doanh s va tm nm 2008 s l 1800 t.Mc tiu di hn: tr thnh cng ty
thc phm hng u ti Vit Nam c doanh s v th trng m rng khng ch Vit Nam
m cn cc nc trn th gii.3. Th trngSn phm Chin-Su chim khong 75% th
phn ton quc. Mng li phn phi ca sn phm Chin-Su rt mnh cc im bn hng
ph u 64/64 tnh thnh.Sn phm Chin-Su cn c xut khu sang nhiu nc: M,
Canada, Php, Nga, CH Sc, Ba Lan, c, Trung Quc, Khu vc Trung ng, Khu
vc Chu , Lo, Campuchia... Tng lai khi nhu cu sn xut m rng s m cc nh
my ti Philippin, Campuchia, Trung Quc...Cc dng sn phm chin lc: Nc
Tng Chin-Su Cao cp, Nc Tng Chin-Su Np Ci Hoa Vng, Nc Mm Nam Ng Sch,
Nuc Mm Mn thch hp c v C Hi, Tng t Chin-Su, Ht Nm Chin-Su khng bt
Ngt, M Omachi (Lu Thi, Nghu, xt B Hm..), M Omachi Thn ng c DHA dnh
cho tr em, Cc mt hng v bao b... ng thi ang nghin cu v cho ra nhng
sn phm khc cho hu ht cc gia nh Vit Nam
H thng phn phi: h thng phn phi chnh ca Masan qua nh phn phi, siu
th, xut khu, nh hng khch sn...4. Ngun lcCon ngi Masan v nim tin
Masan: v' Sc mnh ca Nim tin v' Sc mnh ca Tinh thn bt khut s Sc mnh
ca Kht khao hoi bo v' Sc mnh ca nhng c m.S Cam kt c Trch nhim vi
nhng c m ca mnh.Cng ngh: Cng ngh cng ngh bao b tiu chun quc t; cng
ngh ch bin thc phm tiu chun quc t (Cng ngh hin i, dy chuyn thit b
khp kn, t ng ha cao ca AVE - ITALIA; Tiu chun an ton v sinh thc phm
HACCP ca Chu u; H thng qun l cht lng ISO 9001:2000, Hot ng duy tr
nng sut ton din TPM)Chui gi tr v ang t c: nhng c m, kht khao hoi bo
mang li nhng con s bit ni, l doanh s v th trng ang m rng, con ngi
Masan vi vn ha Masan ang c hnh thnh nhng gi tr ca lng dng cm, tinh
thn bt khut, v bin nhng c m thnh s tht, Masan cam kt c trch nhim vi
nhng c m .Q
B. Phn tch chui gi ti
IcuQ>3
u ra
1. Cc hot ng h tr (Chui dc)
Cff s vt cht
C Sff vt cht ca cng ty - Ngun nhn lcBao gm cc cng ty thnh
vin.+Cng ty c phn Masan Ph Quc.+Cng ty c phn cng ngh thc phm Hoa
Sen.+Cng ty C phn Cng ngh Thng tin & Vin thng Masan (IT&T)
+Cng ty C phn khai thc khong sn Minh Tin (Mitec Corporation)+Cng ty
c phn Cng nghip Masan (Masan Industrial Corporation - MSI)+Cng ty C
phn Cng ngh Thc phm Vit Tin+Cng ty C phn Bao b Minh Vit+Cng ty C
phn Cng Nghip - Thng Mi Masan .+Cng ty C phn u t Masan (Masan
Investment Corporation - MIC) Cng ngh hin i, dy chuyn thit b khp
kn, t ng ha cao ca AVE-ITALIA. Nh my ang u t xy dng mt phng th
nghim hin i theo tiu chun ISO 17025 vi mc ch kim tra cc ch tiu theo
yu cu kim sot cht lng H thng qun l cht lng ISO 9001:2000 -Hot ng
duy tr nng sut ton din TPM-Thit b my mc ng b, hin i theo tiu chun
quc t.-Trung tm Nghin cu v Pht trin Sn phm (MRD - Masan Research
& Development Center) hin i bc nht ca Vit Nam -H tng cng ngh
thng tin, trin khai ERP-Oracle cho ton h thng thng mi v sn
xut.-Masan Ph Quc, din tch hn 20.000m2 ti p Sui , X Dng T , Huyn Ph
Quc-MSI s a yo s dng thm 4 dy chuyn hin i trong nm 2008. Nh my cng
s u t thm xy dng 1 xng sn xut gia v m trn din tch 3,000m2.
-VTF s xy thm nh my hin i Bnh Dng vi mt bng rng ln hn cng cc dy
chuyn sn xut tin tin vo bc nht th gii-MVP s u t thm 1 xng PET tng
gp i ngun cung ng cho VTF-H thng Balanced Scorecard o lng vic thc
hin k hoch trn 4 yu t l khch hng, ti chnh, qui trnh ni b cng nh cc
yu t nhn thc & pht trin ca con ngi trong cng ty.
#
Nhn lcVn ha cng tyBn gi tri nn tng1. Con ngi l ti sn, l ngun lc
cnh tranh.2. Tin phong khai ph vi kht vng chin thng.3. Hp tc cng
pht trin, hi ha li ch vi cc i tc.4. Tinh thn dn tc.Bn phm cht ca
con ngi MASAN1. Ti nng v sng to.2. T cht lnh o.3. Tinh thn lm ch
cng vic.4. Lim khit v minh bch.Su nguyn tc hot ng1. Li ch khch hng,
cng ty (c ng), nhn vin khng tch ri nhau.2. Lm vic theo nhm.3. Tn
trng c nhn.4. T chc lun hc hi, lun i mi.5. nh hng theo mc tiu v kt
qu cui cng.6. Lng tin, s cam kt.Nhn sTngcng 2041 cn b nhn vinCng ty
C phn Cng nghip - Thng mi Masan c 223 cn b nhn vin v i ng ny c o to
bi bn v c trnh chuyn mn cao.Trnh S lngT l
Trn ai hoc41,79%
ai hoc13359,64%
Cao ng198,52%
Trung cp156,73%
PTTH4017,94%
PTCS114,93%
Tiu hoc10,45%
Tng cng223100
Ch lm vic:Cng ty t chc lm vic 44h/tun, ngh chiu th 7 hng tun,
ngh tra lh.
ng k lm thm gi nhng khng qu 4h/ngy hoc 200h/nm ph hp vi B lut
lao ng v Tha c lao ng tp th.
Cng ty cam kt to vic lm cho ngi lao ng .
Cng ty t chc ngun nhn lc mt cch ti u nht v cam kt lun to iu kin
cho nhn vin pht trin v thng tin trong ngh nghip.
Ngh php, l, tt:
Nhn vin c ngh l v tt 8 ngy theo quy nh ca B lut lao ng v c hng
nguyn lng.
Nhng nhn vin lm vic t 12 thng tr ln c ngh php 12 ngy mi nm, nu
nhn vin do iu kin lm vic khng ngh ht php nm th cui nm Cng ty s
thanh ton li nhng ngy php cha ngh ht bng tin mt.
< 1 t A 11 Aiu kin lm vic:
Vn phng cng ty thong mt, Cng ty u t cc trang thit b hin i, trang
b y cc thit b an ton lao ng.
Cng ty cam kt xy dng cho tt c CBCNV mi trng lm vic chuyn nghip,
thn thin CBCNV pht huy ht kh nng v sc sng to ca mnh.
m bo vic lm cho ngi lao ng:
Ban Tng gim c cng ty lun tm cch a dng ho ngnh ngh, tm kim nhng
khch hng tim nng, nhng i tc mi trong v ngoi nc, m rng th trng kinh
doanh.
Ch lng:
Cng ty thc hin vic chi tr lng cho nhn vin da vo cp cng vic ca
nhn vin, nng lc, chc v, thang bng lng v iu kin kinh doanh ca Cng
ty.
Hin Masan ang p dng chng trnh ESOP - tr lng bng c phiu cho cc
nhn s ch cht trong cng ty vi mc ch thu ht, to s gn b lu di v ng vin
mi ngi tng hiu qu lm vic nhm to ra li nhun cao nht cho cng ty.
Masan thc hin ch nng lng cho CBCNV hng nm v lun c s quan tm thng
xuyn n thu nhp, i sng CBCNV.
Ch thng:
Chnh sch khen thng hng qu, thng t xut cho c nhn v tp th c thnh
tch xut sc.
Cng ty ban hnh chnh sch thng bng c phiu cho cc c nhn xut sc, c
ng gp c bit trong lnh vc sn xut, kinh doanh.
Bo him v phc li:
Cng ty tham gia y ch bo him x hi v bo him y t cho tt c
CBCNV.
Ngoi ra Cng ty cn mua bo him tai nn 24/24 cho ton th CBCNV ca
Cng ty.
Mi nm, Cng ty kt hp vi Cng on t chc cho CBCNV tham quan ngh mt
trong nc t nht 1 ln.
T chc cc chuyn du lch nc ngoi dnh cho nhn vin c bnh chn xut sc
trong nm.
Chnh sch to ngun nhn lc:
- Tuyn dng: Mc tiu tuyn dng ca Cng ty l thu ht nhn s c nng lc yo
lm yic ti Cng ty, p ng nhu cu m rng kinh doanh.
Ty theo tng v tr c th m Cng ty ra nhng tiu chun bt buc ring.
Song tt c cc chc danh u phi p ng yu cu c bn nh: trnh chuyn mn,
tt nghip ng chuyn ngnh, nng ng, nhit tnh, ham hc hi, c thc sng
to.
i vi cc v tr quan trng, cc yu cu tuyn dng kh kht khe, vi cc tiu
chun kinh nghim cng tc, kh nng phn tch, qun l v trnh ngoi ng, tin
hc...
Cng ty cng ch trng b sung ngun nhn lc c cht lng cao ngy cng pht
trin b my nhn s p ng kp thi i hi ca qu trnh cnh tranh v pht
trin.
o to:
Cng ty lun lun coi trng con ngi l ti sn qu gi ca doanh nghip v
pht huy hiu qu ngun vn qu ny,
Cng ty lun to iu kin cho nhn vin tham gia cc kho hun luyn ni b v
bn ngoi nng cao nghip v chuyn mn, hc tp nhng k nng mi cn thit
Cng ty i th 100% chi ph hc tp cng nh ch lng trong thi gian hc
tp, nhng nhn vin c thnh tch hc tp kh tr ln.
Ngun nguyn vt liu
Qun tr nguyn vt liu:Masan thc hin chnh sch qun l vt t, nguyn vt
liu, hng ha theo mt qui trnh xuyn sut t khu nhp hng , xut hng cho n
khu thng k bo co v nh gi tnh hnh tn kho.Thc hin cn i c lng vt liu,
hng ha tn kho vi k hoch sn xut nhm a ra quyt nh kp thi chnh xc phc
v cho hot ng sn xut v phn phi hng ha.Hin nay Masan ang s dng phn mm
Planning ERP ca Oracle cho php bit s lng hng tn kho l bao nhiu, cc
nguyn vt liu no ang trong giai on ch sn xut.Vi mc tiu m bo ngun
cung cp hng ha u vo n nh, t mc tiu chin lc lu di v lm tng gi tr Cng
ty, Cty Masan :Mua thm vn c phn ca cc Cng ty VitecFood, Mivipack v
MSI, nhng ni ang trc tip sn xut cc mt hnh kinh doanh ch o ca Cng
ty. en 31/03/2008 Cng ty MAS AN nm gi 100 % vn ca cc cng ty YTF,
MVP, v MSI.Thnh lp Cng ty c phn MASAN PQ ti Ph quc (nm gi 94.5 % vn
iu l ) sn xut nc mm ct m bo n nh, ng nht v cht lng u vo ca nc mm
ct, cng nh m bo ngun nguyn liu, kim sot gi thnh cnh tranh cho chin
lc pht trin sn phm nc mm Vit nam cngnhtrntonthgii
Hot ng c bn2. Cc hot ng Cff bn (Chui Ngang)
u raCc yu t u vo (Input)Thu mua:Trong nhiu nm qua, Masan th hin
quan im minh bch trong giao dch mua - bn vi tt c cc i tc, Nh cung
cp, Nh phn phi, nh thu... Masan thc hin quan im mua bn khng hu hng,
cng bng trong i x tht s khch l tinh thn tt c cc i tc, nh cung cp..t
gip h tp trung nng cao cht lng sn phm v dch v, ci tin ngy cng hiu
qu, to s gn kt vi nhau hp tc lu di, gip c 2 bn cng pht trin.S quy
trnh mua hng ca Masan:
Nhp khoi chiu thanh l hp ngi mua hng
Masan hp tc vi 1 s nh cung ng nguyn liu sau: Cty TNHH Thc phm
NFC Cty TNHH Nht Nht HuofngCty TNHH SX-TM Giy v Bao b Nguyn Hng Dae
Jin Co.,Cty Rau qu Tin Giang Cty CP Hip ThanhCty SX- XNK Tng hp H
Ni - Haprosimex Cty u t & Thng mi Quc t - INVESTLINK
CtyCPTanTanCty Lng thc Thc phm s AFOCOCty CP K ngh Thc phm Vit Nam
(Vifon)
#Cc nh cung ng cho Masan u c nh gi thng qua quy trnh nh gi cc nh
cung cp. Sau Masan lp danh sch cc nh cung cp t yu cu v ph duyt.
Danh sch ny hng nm u c s nh gi xem xt li.Nghin cu pht trin
(R&D)Tiu chim mnhim yu
Nghin cu v pht trin C phng th nghim tt, thit b tin tin p dng tiu
chun an ton v sinh thc phm HACCP ca Chu u. Chi ph u t cho nghin cu
v pht trin ln. i ng chuyn gia, k s c trnh cao lun sng to trong cng
vic. C mi quan h hp tc tt vi cc c quan, vin nghin cu ca nh nc. Cha
ci tin c bao b theo hng thn thin vi mi trng. S h tr gia phng th
nghim ti Tp.HCM v Kin Giang v nc mm cha tht s mnh, cn u t thm trang
thit b ti Kin Giang.
e pht trin sn phm mi, p dng cng ngh tin tin, cng ty Masan tch cc
thc hin cc k hoch nghin cu v pht trin.Ngoi vic tuyn dng cc chuyn
gia hng u trong v ngoi nc, Masan cn b vn ra mua nhiu trang thit b
tin tin.Masan cng hcrp tc rng ri vi cc c quan, hip hi nghin cu v
nng nghip v sinh vt bin, o to bi dng nhn ti c y tim nng hon thnh
xut sc cng vic, chng li s cnh tranh quc t ha, ng thi to ra bc u tt
p cho vic nghin cu pht trin ca Vit Nam.Hin cng ty ang s hu mt Trung
tm Nghin cu v Pht trin Sn phm (MRD - Masan Research &
Development Center) hin i bc nht ca Vit Nam.Hin ti, MRD ang s hu
trn 10 b quyt quan trng nht ca ngnh ch bin gia v thc phm v c kh nng
cho ra i 50-60 dng sn phm mi mi nm.Sn xut (Production)
Tiu chim manhim yu
Qun l sn xut Cng ngh hin i, dy chuyn khp kn, t ng ha cao ca
AVE-ITALIA Tiu chun an ton v sinh thc phm HACCP H thng qun l cht
lng ISO 9001:2000 Hot ng duy tr nng sut ton din TPM u t vo h tng
cng ngh thng tin, trin khai ERP - Oracle Hng ha sn xut hin nay cha
p ng nhu cu trong cc ma cao im Cn ngun vn u t ln, tng cng kh nng sn
xut v h thng kim sot cht lng ( v nu c s c th tn tht l rt ln )
khc phc nhng hn ch trn, Masan tin hnh mt lot cc hnh ng nhm kim
sot u vo v u ra ca qu trnh sn xut tt nht. Cc hnh ng nhm chuyn nghip
ha h thng cung ng v tng nng lc sn xut ca cc nh my nh:- Phi hp tt cc
ngun lc ln Ke hoch sn xut linh hotSn xut1) Cng sut thit b2) Hng tn
khoTip th nhu cu khch hngTi chnh (Dng tin t)Cung ng vt t u voK thut
cng ngh Thit k hon chnhK HOCHSN XT
Qun tr khon thu hi vn u tNgun nhn lc (Hoch nh ngun nhn lc)
- Hoch nh nhu cu nguyn vt liu theo k hochNgun d liuCc bo co u
raLch tin sn xut
#
#
Ha om yt liuBo co nhu cu yt liu nh k
Thi gian thc hin
Chng trnh hoch nh NHU CU YT LIU (My tnh phn mm)Bo co nhu cu yt
liu hng ngyBo co v om hng thc hin
S liu v hng tn khoS liu v mua hngKhuyn co mua hngKhuyn co c
bit:1) n hng sm, tr hoc khng cn thit2) S lng qu nh hoc qu ln
Nng lc sn xut s tng cng ng k khi: MSI a vo s dng thm 4 dy chuyn
hin i trong nm 2008. Nh my cng s u t thm xy dng 1 xng sn xut gia v
m trn din tch 3,000m2. VTF s xy thm nh my hin i Bnh Dng vi mt bng
rng ln hn cng cc dy chuyn sn xut tin tin vo bc nht th gii MVP s u t
thm 1 xng PET tng gp i ngun cung ng cho VTF Nh my Masan Ph Quc din
tch hn 20.000 m2 d kin s i vovn hnh nm 2008 .D tnh nh my ny s cung
cp t nht 50%ngun nguyn liu nc mm ct nhm n nh sn lng v chtlng. Nh my
ang u t xy dng mt phng th nghim hin itheo tiu chun ISO 17025 vi mc
ch kim tra cc ch tiu theo yucu kim sot cht lng Marketing, Sale v
Dch vSTTTiu chim mnhim yu
1Danh ting Cng ty CP Cng nghip Thng mi Masan (Masan Trading
corparation - MST)Gi ti cng ty ln Vn iu l: 138,395 t ng) Tng gi tr
ti sn ca cty (31/12/2007): 763.338.826.000 ng th 12 trong danh sch
100 thng hiu dn u hng Vit nam cht lng cao nm 2007 Chin-Su gi v tr s
1 trong ngnh thc phm gia v 4 nm lin (2004-2007) do ngi tiu dng bnh
chn. Chin-Su nm trong Top-ten cc thng hiu Vit Nam (ngnh thc phm
& ung) do VCCI kt hp vi Cty Life Media v Cty ACNielsen t chc ng
th 7 (ngnh hng nc xt) ti th trng Nga Cp vng Thng hiu Vit 2005Vi
nhng thnh cng nh hin nay, Cty CP CN TM Masan, mt cng ty mi c thnh
lp hn 10 nm, c mt s kh khn trong qun l iu hnh cng nh kinh nghim ra
cc quyt nh chin lc. Tuy nhin, Masan bc u gii quyt c
2Th phn Ln, ring cc sn phm Chin-Su chim khong 75% th phn nc chm
cao cp ton quc. Xut khu qua nhiu nc khc nhau: M, Canada, Php, Nga,
CH Sc, Ba Lan, c, Trung Quc, Khu vc Trung ng, khu vc Chu , lo,
Campuchia.. .trong th trng Nga l mt th mnh
3Cht lng sn phmCam kt ca lnh o v cht lng sn phm + Ngon + Hp khu
v + An ton thc phm + a dng
4Cht lng dch vPhng chm: Li ch khch hng, c ng, nhn vin khng tch
ri nhau Chnh xc, kp thi Nhn vin nhit tnh, thn thin C dch v t vn trc
tuyn, ng dy nng (hotline)
5Gi- Ph hp vi th trng mc tiu
6Phn phi H thng phn phi hin i trn phm vi ton quc Nh phn phi c
nhiu li ch: + Chit khu+ Thng theo doanh s + Qu tng hng qu v cc dp l
tet.+ H cc phng tin trng by, gii thiu hng ha: k, t, mi hin... Thng
tin v nh phn phi khng sn c trn website Tng tht bi trn th trng bn l
Vit Nam khi m h thng ca hng tin li Masan Mart (gm 25 ca hng)
7Xc tinRt mnh.Ngn sch qung b hng nm gn 1 triu USD Cc hnh thc:+
QC ngoi tri + QC truyn hnh + QC bang radio + QC bng n phm + QC trc
tuyn Hot ng tuyn truyn v quan h cng chng (PR) cn nhiu hn ch t c cc
chng trnh khuyn mi QC trc tuyn km, website khng hp dn, thng tin qu
t, khng cp nht mi
8Lc lng bn hng (500 nhn vin)Hiu sut cao, ng gp vo li nhun hot ng
kinh doanh ln. Nm 2006: 35 237 629 OOO Nm 2007: 128 688 806 OOOAp
lc v doanh s v qu ti v cng vic khin cho i ng bn hng khng n nh, nhn
vin hay b vic, cng ty li phi tuyn dng v o to mi - Nm 2007 Masan b
thiu ngn hng cung cp cho th trng tng trng ngoi d on
9Sng toLun i mi, sng to v thch nghi vi nhu cu ca khch hng. Cc
dng sn phm c trng:+ Nc tng khng c 3-MCPD + Ht nm khng bt ngt + Nc
mm c hi + M n lin cao cp OmachiTht bi trong mt s sn phm: m Omachi
nutition Thn ng,...
10 bao phCty ang bao ph trc tip:+ 85.000 ca hiu bn l + 80 siu
th+ 85 nh phn phi c quyn ton quc
Cc yu t u ra (OutPut)Doanh s (lin tc trong vng 6 thng u nm
2008)an v| tnh: Triu VNDNhmCng Ty MSTThng 6Ly KKH ng Tm 2008% Thc
Hin KH ' ng Tm 2008KH Cam Kt 2008% Thc Hin KH Cam Kt 2008
Doanh Thu Thun149,623702,8721,701,80041.3%1,415,80049.6%
Li Nhun Sau Thu25,082119,293250,60047.6%200,00059.6%
Tiu chim manhim yu
Th trng tiu th Pht trin th trng ni a, nng cao sc cnh tranh. Sn
phm a dng p ng nhu cu a dng ca nhiu thnh phn. M rng thm th trng nc
ngoi, xut khu tng. Cha t c doanh s theo ch tiu t ra do tc ng ca lm
pht. Cha tng doanh thu ti cc vng nng thn ni chim 75% dn s. Cha pht
trin c th trng Nam M.
Bin li nhun Li nhun tng, t l li nhun tng. t xp x ch tiu v li
nhun ca 2 qu u nm.- Mt s sn phm khng t li nhun nh mong mun: Cc dng
M Omachi Nutrition Thn ng.
Mc tha mn ca khch hng Khch hng hi lng vi sn phm, gi c sn phm.
Khch hng c nhiu la chn cho tng nhu cu ca mnh. Knh phn phi ph hp v
rng khp, sn phm d n tay ngi tiu dng. Qung co trn cc phng tin truyn
thng tt Khch hng tip tc bnh chn tt cho sn phm ca cng ty. Dch v chm
sc khch hng tt. Qu trnh thc hin khuyn mi, gim gi cn chm. Khch hng c
yu cu m rng thm chng loi sn phm, nh: m dnh cho ngi ln (v m Omachi
ch dnh cho tr em?) m dnh cho ngi n chay, nc mm dnh c m thp hn dng
cho nm n.
nh gi;Th trng tiu th: Nc mm: th phn ca nc mm Chin-su tng 80% so
vi cng k nm 2007 Hin nay, sn phm Chin-Su chim khong 75% th phn ton
quc. Mng li phn phi ca sn phm Chin-Su rt mnh cc im bn hng ph u
64/64 tnh thnh. Sn phm Chin-Su cn c xut khu sang nhiu nc: M,
Canada, Php, Nga, CH Sc, Ba Lan, c, Trung Quc, Khu vc Trung ng, Khu
vc Chu , Lo, Campuchia Nc t