Phac feb 2012 montreal kt meeting

The Strategic Initiatives and Innovations Directorate of the PHAC Innovation Strategy "Equipping Canadians –Mental Health Throughout Life" projects

Knowledge Development and ExchangeMontreal , February 28 and 29, 2012

IS Project: Creating Responsive Communities to Promote Healthy Relationships in Young Children

Bonnie Leadbeater, PhD

Professor, University of Victoria

&

David Valentine, MA

Board President, The Rock Solid Foundation

Objectives

Assess the effectiveness of the WITS program in a RCT

1,658 children and their families and teachers have completed 2 of 5 waves of data in rural WITS and control schools in Alberta, NB, and Ontario

Assessing impact of program on victimization, school climate, mental health, aggression.

Knowledge transfer activities

1. Longitudinal qualitative study of uptake, program use and strategies for sustaining program in 7 rural BC schools

2. Going-to-scale activities

RCMP pilot study

Marketing strategies evaluation

PREVNet collaboration & evaluation tool

Aboriginal dissemination projects in BC and Nunavut

www.witsprograms.ca

Where is WITS working?

Themes in interviews

• Pathways leading to the discovery of the programs,

• Personalizing motivations for learning about and adopting the program in the school context,

• Aligning program characteristics with ongoing teaching strategies, school polices and other programs,

• Influencing others to use the program or to overcome the barriers that challenge program adoption.

“Getting started: Assimilatory processes of uptake of mental health promotion and primary prevention programs in elementary schools.” Leadbeater, Gladstone, Yeung

Thompson, Sukhawathanakul, & Desjardins

• Figure 1: Iterative process of program uptake in elementary schools

One champion describes how she incorporated the WITS Programs into “her program” saying:

• WITS is easy to integrate it into my program. And I am a very big advocate for having children stand up for themselves and giving them the skills they need, because every Friday in my class, we have classroom meetings and you know what, [WITS] goes hand in hand with classroom meetings because in a classroom meeting we have a time where we give everyone compliments, we have a time where they get to discuss how they feel on a scale of one to ten, and we’ll deal with problems that come up. And we also say, well ‘Did you use your WITS?” Can you tell us what you did first to help solving the problem?

Going-to-scale RCMP pilot

RCMP sites

1. Clarenville - Bonavista (Newfoundland & Labrador (population 5,274)

2. Consort (Alberta, 689)

3. Cut Knife (Saskatchewan, 532)

4. Morris (1,700) & Emerson (671) detachments (Manitoba)

5. St. Peter's, Cape Breton (Nova Scotia)

6. Campbelton Detachment (New Brunswick, 7,385)

RCMP feedback - bi-monthly

• French translation needed for national youth officers’ program

•

Marketing strategies: How do people find out about WITS?

Traditional Communication Networks:

Letters• To Members of Parliament and Provincial Ministries• To District Superintendents• To Directors of Instruction• To Health Agencies• To Media Outlets

Faxes• To school districts across Canada

Conference Presentations• Canadian and International

Media Interviews - 2011• 14 news articles• 4 radio/television broadcasts

Online and Social Media Networks:

Google Ads:• At the beginning of school terms • Before professional days• To promote national awareness days (Bullying Awareness Week, Nov. 2011 and Pink Shirt Day February 2012)

Social Media Networks: • WITS YouTube Channel• WITS Vimeo Channel• WITS Facebook Page• WITS Twitter @witsprograms

Online and Social Media Networks:

Online Conversations• Forums• Blogs

Links from other sites:

What are the results?

www.witsprograms.ca

3,919 2,332 1,595

24,68720,558

14,082

6,613

86,212

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

100000

Visits Unique Visits Returning

Visits

Pageviews

Visits To WITS Website

2010-2011

2011-2012

Vis

its

Teacher Accreditation Program Screshos

Mouse over images to enlarge

Questions?Contact us at

[email protected].

WITS Teacher Accreditation ProgramThe WITS Teacher Accreditation Program is a free 90-minute online training module

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What are the results?WITS Training Sites http://moodle.psychology.uvic.ca/

2011-2012

What are the results?

WITS Training Sites http://moodle.psychology.uvic.ca/

2011-2012

PREVNet (Promoting relationships

eliminating violence)

• A national network of Canadian researchers, non-governmental organizations (NGOs) and governments committed to stop bullying

• Advancing uptake in Ontario (Limestone District School Board)

• Created a self-assessment tool for schools to monitor effects of prevention programs on children, which will be used in our large scale assessment of impact.