p&g Ppt Bec Bagalkot Mba

8/2/2019 p&g Ppt Bec Bagalkot Mba

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BASAVESHWAR ENGINEERING COLLEGE

BAGALKOT

DEPARTMENT OF MANAGEMENT STUDIES

PRESENTATION

ON

COMPETITORS ANALYSIS

(Procter & Gamble)

PRESENTED BY :-BABASAB PATIL


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GROUP MEMBERS

Pratibha Reshma

Nikita

Amit

Mallu

Bandenawaj


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Industry Competitors


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Hindustan Unilever Limited (HUL) is India's largest

Fast Moving Consumer Goods Company, touching

the lives of two out of three Indians with over 20distinct categories in Home & Personal Care Products

and Foods & Beverages.

The companys Turnover is Rs. 17,523 crores (for the

financial year 2009 - 2010)


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Clorox is one of P&G's main competitors, specifically the two

companies compete directly in the household products market,

especially in household cleaning products.

Although much of the two companies' product catalogs overlap,

there are significant differences that prevent Clorox from being

in complete, direct competition with P&G.

For example, one of the largest sectors of P&G's business is

beauty products, which are not part of Clorox's product offerings.


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Kimberly Clark competes with P&G in the household

products market, particularly in tissues, paper towels,

diapers, and feminine products.

Kimberly Clark sells its products to both consumers

and large businesses.


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Colgate Palmolive produces a product catalog that

most overlaps with P&G's product lineup relative to

other competitors. Colgate is best known for its flagship toothpaste,

which had a 44.4% global market share in 2009.

The company also manufactures toothbrushes, dental

floss, detergents, soap, and pet care products.


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LOreal Company competes with P&G in the beauty

products market.

L'Oreal's two biggest product categories are skincare and

haircare products.

Unlike diversified companies like P&G, L'Oreal is purely

a beauty and cosmetics company with its product catalog

centered around skincare, haircare, make-up, perfume and

other beauty products.


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P&GBrands

HULbrands

Cloroxbrand

KimberlyClark brand

ColgatePalmoliv

e

LOreal

Clinicplus

GarnierFructis

Scott PaperTowels

Close-up

Colgatetoothpa

ste

AXE Speedstick

Deodrant

Huggies


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- - - ColgateToothbrush-

Rin - - - -

PurietwaterfilterBrita waterfilter - - -

Dove - - Palmolivesoap -


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Hindustan Unilever Company

Always working with integrity.

Positive impact.

Setting out our aspirations.

Working with others.

Reduce waste, conserve energy and explore opportunities

for reuse and recycle.


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To build brand awareness of the relatively new Green

Works cleaning products line through special offers.


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KC have strengthened our brands, increased our

exposure to faster-growing, higher-margin businesses

and markets.

KC continuously improve the effectiveness and

efficiency of our organization as we create a stronger

and faster company.


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They wanted to have the maximum space they could get

at these retailers.

Another objective of this company was obtaining theproper positioning, the final objective was to maintain

pricing strategy. They did not want to compete on price,

as they wanted to position Cleopatra soap as premium

quality soap and to generate interest in their brand

through strong media and consumer promotions.


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The dominant player in the market.

To be the number one in the market share.

Easy to use.

It is ultra effective.

It has a unique hydrating formulas.


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Hindustan Unilever Company

Strengths:

HUL covers over 3400 distributors and 16 million outlets.

The new sales organization named 'One HUL' brings "Household and

Personal Care" and foods distribution networks together, there by aligning

all the units towards the common goal of achieving success.

Weakness:

HUL's weakness was its inability to transform its strategies at the right

time.

Lack of pricing power in core business and absence of growth drivers have

put HUL on a deflationary mode.


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Strength

Leading market position.

Strong Research & Development .

Weakness:

High dependency in the US market

Concentrated - Top 5 customers account for almost 45%

of revenue


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Strength:

Cost advantage.

Effective communication.

Loyal customers.

Strong financial position.

Unique products.

Weaknesses

Not innovative

Not diversified

Poor supply chain


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Strengths

Highly Qualified Staff.

Reasonable Prices.

Over 20 years experience in the business.

Good relationship or communication with customers

Weakness

Lack of competition

Lack of mission statement on the website

Limited funds (Typical in small businesses)


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Strength:

Professional hair care with a 30% market share

Acquired or developed brands in all of the key markets that served the

professional segment

L'Oreal was the only cosmetics group present in every distribution channel

Strong relationship between marketers and R&D Teams

Weaknesses : Minimal product differentiation between cosmetics companies


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Compititors Strong weak Close Distant Good Bad Attack Avoid

HUL - -

Clorox - _ - -

Kimberly-clark

- -

Colgate-palmolive

_ -

LOreal - -


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HUL

As reference to brand competitors for most of the P&G

brands they are providing substitute with equal features. So

HUL is strong, close and good competitors for P&G.

Clorox

This company is mainly concentrated on household product

marketing especially in household cleaning product.

One of the largest sector ofP&Gs is beauty products which

are not part of Clorox product offerings.


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Kimberly-Clark

This company competes with P&G in the household

products market, particularly in tissue papers, towel

etc.

KC sells it products to both consumers and large

business.


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