p&g Detergent

8/8/2019 p&g Detergent

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TOUCHING LIVES, IMPROVING LIFE. PROCTER & GAMBLE


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P&G DETERGENT PRODUCTS

Presented by:-Lalita adhikari

Vikash rai

Vaibhav shirode


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P&GProcter & Gamble Co. (P&G) is an Americancompany based in Cincinnati, Ohio that

manufactures a wide range of consumergoods.

In India Proctor & Gamble has two

subsidiaries:

1. P&G Hygiene and Health Care Ltd.

2. P&G Home Products Ltd.


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P&G Home Products Limited is one of India's fastestgrowing Fast Moving Consumer Goods Companies that

has in its portfolio . P&G's global brands such as

Ariel and Tide - in the Fabric Care segment, and

in the Hair Care segment: Head & Shoulders - world'slargest selling anti-dandruff shampoo;

-Pantene - world's No. 1 beauty shampoo; and

-Rejoice - Asia's No. 1 shampoo.

P&G Home Products Limited is a 100% subsidiary of

the Procter & Gamble Company, USA, that in India. It has carved a reputation for delivering superior

quality, and value-added products to meet the needs ofconsumers.


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INDIAN DETERGENT MARKET

Total market 23 million tons in volume

7 million tons market laundry soaps & bars

16 million tones market synthetic detergents

30% detergent cakes

70% detergent powder

38% share of HUL (Surf approximately 10-12%)

8% share of P&G (Ariel approximately 1-1.5%)


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UNDERSTANDING INDIAN ENVIRONMENT

The Indian laundry market is

estimated to be Rs 5,000 crore

in size

Making India worlds thirdlargest detergents market.

Detergent bars comprise 30 per

cent of the total market and

detergent powders comprise

the balance 70 per cent.

However, the detergent bar

market is shrinking in India.0

10

20

30

40

50

60

70

MARKET

SHARE

DETERG

ENT

BAR


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MARKET SHARE


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P&G Portfolio In India


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P&G DETERGENTS

Ariel Front-O-Mat

Ariel 2 Fragrances

Tide Detergent

Tide Bar


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ARIEL FRONT-O-MAT


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Ariel Front-o-Mat is introduced in India exclusivelyfor front load washing machines.

The unique tumble wash technology of front-loading machines needs a special chemistry, which

Ariel Front-o-Mat provides.

Using Ariel Front-o-Mat completely eliminates theneed to bucket soak and a scrub.


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ARIEL 2 Fragrances


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Superior cleaning in a choice of Two Fragrances Ariel

Spring Clean & Ariel Fresh Clean Another BreakthroughInnovation from Ariel for the Indian Family

Research conducted by Ariel on the Indian laundrymarket indicates that fragrance in detergents is animportant factor of delight for the home-maker in her

daily laundry chore. Inspired by the roses that bloom inIndian spring time, Ariel Spring Clean has a floweryfragrance. And inspired by the subtle refreshing scentof the jasmine flower, Ariel Fresh Clean has a freshfragrance catering to the Indian consumers special

fondness for mogra.


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Ariel is the worlds leading detergent andepitomizes stain removal. Introduced in India in1991, Ariel has continuously led other detergentsin product innovation. It was the first to bring thecompact detergent technology in India; theenzyme technology for superior and safe stain-removing power; the proprietary smart eyestechnology which helps detect and remove stains

better than any other detergent; and now for thefirst time superior cleaning in a choice offragrances


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PRICES OF ARIEL

Rs. 145 for 1.5kg

Rs. 99 for 1kg

Rs. 50 for 500gm

Rs. 22 for 200gm

Rs. 2 for a 20gm sachet.


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Tide Detergent


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Tide is the Worlds Oldest & Most Trusted

Detergent brand and is the Market Leader in

23 Countries around the world.

Launched in India in mid-2000, Tide provides

Outstanding Whiteness on white clothes &

excellent cleaning on coloured clothes as well.


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Cont..

Tides Fabric Whitening Agents deposit on fabricsduring laundering to enhance brightness of lightcoloured fabrics.

Tide improves the washing experience throughits pleasant "lemon" perfume that lingers on theclothes hours after the washing and leavesclothed bright white and prevents them fromturning yellow.

It does not bleach or remove colour from agarment.


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PRICE OF TIDE

Rs. 100 for 2kg

Rs. 51 for 1kg

Rs. 26 for 500gm

Rs. 11 for 200gm

Rs. 2 for a 20gm single use sachet.


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TIDE BAR


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For consumers who craved for Tidessurprising whiteness in the form of a bar, trythe New Tide Bar that provides superior

whiteness through tough dirt removal. The New Tide Bar is unique as compared to

the available detergent bars because of itsthree unique features:


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UNIQUE FEATURES

1) It has green speckles called Whiteons, a P&G proprietarytechnology to deliver superior whiteness, which is further enhancedwhen clothes are being dried under the sun, as Whiteons release aunique whitening action on reacting with sunlight;

2) Its technology also ensures that it lasts longer, does not dissolveeasily and delivers a good balance between bar-hardness and easeof application on clothes and;

3) It has a lemony & refreshing fragrance that lingers on clothes

hours after wash.


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It provides outstanding whiteness on white

clothes and provides excellent everyday

cleaning for colored clothes too.


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Price of tide bar

Rs. 5 for a 75gm.

Rs. 8.50 for a 125gm.

Rs. 13 for a 200gm. Bar


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