PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia.

PewInternet.org

The emerging information landscape The 8 realities of the “new normal”

Lee Rainie, Director, Pew Internet Project2.26.12NFAIS - PhiladelphiaEmail: [email protected]: @Lrainie

3

“Tweckle (twek’ul) vt. To abuse a speaker to

Twitter followers in the audience while he/she is

speaking.”

we need a tshirt, "I survived the keynote disaster of 09"

it's awesome in the "I don't want to turn away from the accident because I

might see a severed head" way

too bad they took my utensils away w/ my plate. I could have jammed the

butter knife into my temple.

New normal – circa 1999• Non-internet user, and

users were … • Male• White• College educated• Dial-up at 32/kbits• Email• Directory and portal

search• Chat rooms• Napster• TiVo

Digital Revolution 1Internet (80%) and Broadband at home (66%)

71%

66%

Networked creators are everywhere (two-thirds of adults; three-quarters of teens)

• 66% of int. users are social networking site users• 55% share photos• 37% contribute rankings and ratings• 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers • 14% are bloggers• 13% use Twitter• 6% location services – 9% allow location

awareness from social media – 23% maps etc.

56% of adults own laptops – up from 30% in 2006

44% of adults own MP3 players – up from 11% in 2005

52% of adults own DVRs – up from 3% in 2002

42% of adults own game consoles

19% of adults own e-book readers - Kindle

19% of adults own tablet computer - iPad

Digital Revolution 2Mobile – 87%

327.6Total U.S. population:315.5 million

4X% of adults/2X% of teens own “smartphones”

Apps – 50% of adults

Digital Revolution 3Social networking – 50% of all adults

% of internet users

New normal – circa 2012• Broadband • Mobile• Gender parity• Race and ethnicity parity• Less SES stratification• Less generational variance• Email • Search• Social networking and

content creation• Video on demand

Eight realities of the new normal for information

users and providers

New Reality 1) The world is full of networked individuals using networked information

Image attribution: Flickrverse, Expanding Ever with New Galaxies Forming Cobalt123 http://www.flickr.com/photos/cobalt/34248855/sizes/z/in/photostream/

Volume Velocity

Vibrance Valence /Relevance

New Reality 2) The 4 V’s of information “physics” change

New Reality 3) People are shifting info platforms

7873

61

54 50

17

0

10

20

30

40

50

60

70

80

90

Local TV National network/cable

Online Radio Local newspaper

National newspaper

% o

f ad

ults

(18

+)

News platforms Americans use on typical day

New Reality 3) CorollaryPeople use multiple platforms

7%

46% 46%

0%

10%

20%

30%

40%

50%

60%

70%

1 platform 2-3 platforms 4-6 platforms

% o

f adu

lts (1

8+)

# of news platforms Americans use typical day

New Reality 3) CorollaryPeople blend platforms – 59% use online and offline

New Reality 3) CorollaryPeople are not platform zealots

Portable

New Reality 3) People’s encounters with information change

Participatory

Personal

New Reality 3) People’s encounters with information change

New Reality 4) Influence is migrating from organizations to networks and new “experts”

Traditional experts with new platforms, esp. blogs

Amateur experts who are avid contributors – sometimes with tribes

New algorithmic authorities

New Reality 4) CorollarySocial networks are more influential and are

differently segmented and layered

Sentries

New Reality 4) Corollary

Evaluators

Social networks are more influential and are differently segmented and layered

New Reality 4) Corollary

Audience

Social networks are more influential and are differently segmented and layered

• Continuous partial attention to media streams

• Immersion in deep dives

• Info-snacking in free moments

New Reality 5) People’s attention zones have changed

New reality 5) CorollaryPeople graze for info all day long

New Reality 6) Knowledge containers and displays are changing in the age of the “metaverse”

New Reality 7) New divides are emerging based on new tech literacies

Your map is wrong!

New Reality 8) The future is uncertain

New Reality 8) Corollaries

The architecture itself

Information policies

Social norms and attitudes

Therefore … • … confront the existential question: What’s our

franchise?• … what’s our mobile play?• … what’s our social play (natural alliances)?• … prepare for disruptions …

… from “social” actors who aren’t looking for money or who don’t like current business models or credentials

… from new analysts in the world of “big data” … from tech companies that see themselves as

publishers/creators/curators

Thank you!