PETSPACE Members CSD Fall 2008 Kanaan Rabih Varol Ercan Bilis Stavros Bui Truong Huu Nhi Guo XiaoYan WeiYa Zhang Online platform for pet lovers & experts
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PETSPACE
Members
CSD Fall 2008
Kanaan Rabih Varol Ercan Bilis Stavros Bui Truong Huu Nhi Guo XiaoYanWeiYa Zhang
Online platform for pet lovers & experts
The idea
The Product
First product of Petspace; www.hundsmart.se
Launch – int. Dog fair 2008
Unique contribution
Unique contribution
Unique contribution
Unique contribution
Goals - Objectives
Goals - Objectives
Goals - Objectives
Deliverables & Delivery
Market Analysis & Assessment
• Understanding the nature and characteristics of the examined segments, and finding opportunities for the
subject
Strengths Technical + business background of the team membersExperience from Sweden market
WeaknessesLimited local networks Lacking of financial backupCulture, custom, language borders
Opportunities First moverPromising partnership
ThreatsLegal issuesTechnology reliability
Market Analysis & Assessment
• There is a “myspace” for dogs called “mydogspace”
• In Denmark, the more children there are in households, the more likely there are pets
• One in five Finnish families owns a dog
• Cats are more popular than dogs in Netherlands
• There are five Pets cities in China: Beijing, Shanghai, Guangzhou, Chongqing and Wuhan with more than 10 million dogs per city
Market Analysis & Assessment
Business model
Opportunities
Teaming
– The most suitable person in the specific area
Achieve a sustainable competitive advantage
– Scientifical and systematical management& evaluation of employees
Guarantee the team quality
principle
Teaming
strategy
• Internal recommendation & promotion or transfer the existing human resource
• External recruitment, ad through mass media
Company Culture
• Technology em-phased
• User-oriented
• Place a high value on the intellectual creativity of the employees
Financial Planning
“Research performed to investigate capital and resources needed to
realize Growth strategy and expand Petspace.”
A. Migrate Petspace to other locations
- Website Translation - PartnershipsCosts: - Transactions / Logistics - Tax Policies depending on location - Advertising - Participation in big events and festivals
B. Financial Planning for Growth- Branding building- Online strategy- Extension- Partnership- SCM Development- Management team- Technical Management
Financial Planning
C. New Products, Services & Development- Hundsmart TV- Interactive games- Breeder’s Platform- Moving to other Pets- Moving Nordic- Health Center
Total Estimated Costs: ca. 1,000,000 SEK
Financial Planning
D. Costs of Marketing Strategy
- Google Adwords- Facebook Ads- SEO Optimization / Links- Banner campaigns- Attending Petshows, Fairs & Events
Financial Planning
Growth & Partnership
-Why growth?
-How to create a sustainable growth
-Which countries to target?
- Partnership for triggering the growth
Growth & Partnership
• Growth strategy is determined
• Countries and locations are targeted
Growth & Partnership
• Co-operation & Partnership is signed with Djurens Rätt (Animal Rights)
• Partnership Agreement is signed with Animal Protection Network
Conclusion
• Market Analysis, Assessment and Strategy are determined.
• Business Model has been developed
• Financials and Budget of PetSpace have been created
Coming new version
THANK YOU ~*~
Petspace, 10-2008
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