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PetPlan Pet Insurance Sarikka Raman
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PetPlan Pet Insurance · Pet Plan Pet Insurance can use this information to adjust its marketing scheme to attract people with younger pets for a greater LTV of each pet with coverage.

Mar 27, 2020

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Page 1: PetPlan Pet Insurance · Pet Plan Pet Insurance can use this information to adjust its marketing scheme to attract people with younger pets for a greater LTV of each pet with coverage.

PetPlan Pet Insurance

Sarikka Raman

Page 2: PetPlan Pet Insurance · Pet Plan Pet Insurance can use this information to adjust its marketing scheme to attract people with younger pets for a greater LTV of each pet with coverage.

PetPlan Pet Insurance is a pet insurance

company that specializes in coverage for cats

and dogs. PetPlan Pet Insurance offsets the

high costs of pet health care by offering health

insurance policies that include coverage for

illnesses, injuries, veterinary exam fees, and

cancer treatments.

AboutPetPlan Pet Insurance

Page 3: PetPlan Pet Insurance · Pet Plan Pet Insurance can use this information to adjust its marketing scheme to attract people with younger pets for a greater LTV of each pet with coverage.

Interaction with Client

Current system & problems

After consulting with the company:

● Delay between trial period and renewal period

● Currently only offer coverage to cats & dogs

● Unorganized claims and treatments

○ Need to implement a limit on the days between treatment and claim

Page 4: PetPlan Pet Insurance · Pet Plan Pet Insurance can use this information to adjust its marketing scheme to attract people with younger pets for a greater LTV of each pet with coverage.

Database Design

● Policyholder Loyalty Form○ Referrals, Comments & Concerns○ Customer Rewards

● Pet Claim Form○ Reimbursement for costs incurred

by treatment○ Only applicable to one pet○ Multiple treatments

● Free Trial Form○ Continuity of the trial period to the

coverage period

● Pet Medical History Form○ Necessary to make valid quote &

decide policy plan

Forms and Relevance

Page 5: PetPlan Pet Insurance · Pet Plan Pet Insurance can use this information to adjust its marketing scheme to attract people with younger pets for a greater LTV of each pet with coverage.

Policyholder Loyalty (PolicyholderLoyaltyForm ID, Date, Policyholder ID, Credit Card ID)

Policyholder (Policyholder ID, First Name, Last Name, Phone #, Email, Address, City ID, SS#)

Credit Card (Credit Card ID, CC#, Expiration Date, Security Code, Bank)

Pet (Pet ID, Pet Name, Category ID, Breed, Sex, DOB, Age)

Policyholder’s Pets with Coverage (Policyholder’s Pets with Coverage ID, PolicyholderLoyaltyForm ID, Pet ID, Policy Number)

Policyholder Comments and Concerns Form (PolicyholderLoyaltyForm ID, Policyholder Comments and Concerns ID, Date, Comments)

City (City ID, State, ZIP)

Category (Category ID, Description)

Pet Claim (Pet Claim Form ID, Policy #, Date, Policyholder ID, Pet ID, Total Reimbursement Amount)

Pet -Treatment (Pet Claim Form ID, Treatment Form ID)

Treatment (Treatment Form ID, Date, Hospital/Clinic ID, Description/Diagnoses, Cost)

Hospital/Clinic (Hospital/Clinic ID, Hospital/Clinic, Hospital/Clinic Phone #, Hospital/Clinic Address, City ID)

Free Trial (FreeTrialForm ID, Trial Code, Policy #, Policyholder ID, Pet ID, Date)

Promo (Trial Code, Source)

Pet Medical History (PetMedID, Date, PolicyholderID, PetID)

Previous Vet (PetMedID, Hospital/ClinicID, Date, Condition Description)

Breed (Breed ID, Description)

Policy (Policy #, Name)

Policyholder Referral Form (Policyholder Referral ID, PolicyholderLoyaltyForm ID, Date Referred, # of pets)

Page 6: PetPlan Pet Insurance · Pet Plan Pet Insurance can use this information to adjust its marketing scheme to attract people with younger pets for a greater LTV of each pet with coverage.

Class Diagram

Page 7: PetPlan Pet Insurance · Pet Plan Pet Insurance can use this information to adjust its marketing scheme to attract people with younger pets for a greater LTV of each pet with coverage.

Example Queries

Query 1List the policyholder IDs

of those that took between 1 and 80 days

to file a claim for pet treatment.

Query 2What is the average age of a pet with coverage?

Query 3What is the sum of all costs for dog shots?

Query 4Which customers had

claims more than $250?

Page 8: PetPlan Pet Insurance · Pet Plan Pet Insurance can use this information to adjust its marketing scheme to attract people with younger pets for a greater LTV of each pet with coverage.

Query 1: List the average number of days it took for each pet’s policyholder to file a claim for treatment in ascending order. (Display PolicyholderID, Pet ID, PetName, Days Between Treatment and Claim)

● Expression: # of days between treatment and claim → ([PetClaim.Date]-[Treatment.Date])

● Pet Plan Pet Insurance can regulate and restrict the days between filed claims or offer deductions/promotions for those that do so in a specific time period.

QbE: Output:PolicyholderID Pet Name Pet ID Average Days Between

Treatment and Claim

5 Sprinkles 5 2

9 Reese 11 3

4 Cloud 4 36

8 Gogo 8 65

10 Rex 12 83

3 Spot 3 97

1 Susie 1 131.66667

6 Doc 6 138

Field: PolicyholderID Pet Name Pet ID Average Days Between Treatment and Claim: [PetClaim.Date]-

[Treatment.Date]

Table: Policyholder Pet Form Pet Form

Total: Group By Group By Group By Avg

Sort: Ascending

Show: X X X X

Criteria >1

Or:

Page 9: PetPlan Pet Insurance · Pet Plan Pet Insurance can use this information to adjust its marketing scheme to attract people with younger pets for a greater LTV of each pet with coverage.

Query 2: What is the average age of a pet with coverage?

● Pet Plan Pet Insurance can use this information to adjust its marketing scheme to attract people with younger pets for a greater LTV of each pet with coverage.

AvgAge

5.28

Field Age PetClaimForm ID

Table PetForm Pet Claim

Total Avg Where

Sort

Show X

Criteria

QbE:Output:

Page 10: PetPlan Pet Insurance · Pet Plan Pet Insurance can use this information to adjust its marketing scheme to attract people with younger pets for a greater LTV of each pet with coverage.

Query 3: What is the sum of all costs for dog shots?

Field: Description/ Diagnosis

Cost Description

Table: Treatment Treatment Category

Total: Group By Group By Group By

Sort:

Show: X X X

Criteria Like “*shot*” “dogs”

Field Cost

Table Individual costs dog shots- Anthony

Total Sum

Sort

Show X

Criteria

QbE:

SumOfCost

$2230

Output:

Page 11: PetPlan Pet Insurance · Pet Plan Pet Insurance can use this information to adjust its marketing scheme to attract people with younger pets for a greater LTV of each pet with coverage.

Query 4: What customers had claims more than $250?

● Pet Plan Pet Insurance can use this information help see which animals/customers are high risk and can assess how to move forward whether it be put them in a high risk category or raise their rates

Field LastName Cost

Table Policyholder Treatment

Total Group By Where

Sort

Show X X

Criteria >250

Last Name Cost

DelRuiz $345

Mack $340

Mack $345

Ong $350

Ramon $345

Turner $340

QbE: Output:

Page 12: PetPlan Pet Insurance · Pet Plan Pet Insurance can use this information to adjust its marketing scheme to attract people with younger pets for a greater LTV of each pet with coverage.

Conclusion

● Easily add new categories of animals to system○ Expand beyond cats & dogs with

ease● Reduce the waiting time between trial

and renewal periods○ Smooth transitions between

coverage● Offer rewards and receive feedback● Implement restrictions on the time

between treatment and claimSolutions