PetNet Social media context

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www.freshnetworks.com

Social media

Matt Rhodes, Strategy Director

1st March 2012

@mattrhodes

Understanding the context of PetNet360

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“Hello”

3


I’m sorry brands

4


I’m sorry brands

5


What social media isn’t

Just another comms channel

A cheap way to engage people

A replacement for advertising

A way to magically get people to do things for you

6


Defining social media

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Video

sharing

Photo

sharing Blogs

Micro

blogs

Product

reviews

Message

boards Location

based

services

Podcasts

Widgets

RSS

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Defining social media

Social media is a set of tools that enable people to share things online

7


Video

sharing

Photo

sharing Blogs

Micro

blogs

Product

reviews

Message

boards Location

based

services

Podcasts

Widgets

Social

tools

RSS

8


Used in two different ways

“Me and my friends”

Social networks

“Us and our interests”

Online communities

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This is social media

Reviews on Amazon

3,542 people have reviewed the book

10


This is social media

Personal blogs

www.freshnetworks.com www.freshnetworks.com

The problem

with social

media

12


Social Media

13


Remember this?

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An ongoing conversation

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And you need something to talk about

Lifestyle Functional

? Branded

Focus is on your brand and product

Focu

s is

on

th

e p

eop

le

you

are

en

gagi

ng

16


The Social Business

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Becoming a Social Business

Social

Business

Customer

Experience

Influencers

Transparent Reputation

Managemnt Cocreation

Social

Tools

Guidelines

and Process

Agile Data and

CRM Training

Partners

Staff

Engaged Customers Community

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© Copyright FreshNetworks 2011

That’s it

Matt Rhodes

Director of Strategy

FreshNetworks

020 7692 4300

@mattrhodes