Peter And Chuck's Tuesday Crowdsourcing Slides

Associations Next Crowdsourcing the Creation of Value

Moshe Pritsker, Ph.D, JoVEChuck Davis, InnoCentiveJeff De Cagna, Principled InnovationPeter Turner, MCI GroupAugust 19, 830-945am

Connecting Great Ideas and Great People

Session Flow

What would you like to takeaway? The what & why of crowdsourcing How it could work for associations? JoVE case study InnoCentive case study Q&A Players to watch & learn Research on Co-creation For more information

What is crowdsourcing?

Content or ProductCo-creation

Peer Production Crowdsourcing Crowdfunding

Benefits•Taps a wider network for knowledge & skill•Lowers costs to create products/services•Speeds time to market •Promotes shared risk & rewards with others•Builds stronger customer loyalty

Could help with•Attracting younger members•Solving the volunteer leader drain•Sources of funding•Fresh ideas and knowledge•Improves the member experience•Increases participation

How it could work in associations?

Moshe Pritsker, Ph.D.

Journal of Visualized Experiments JoVE

InnoCentive Case Study – How It Works

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Chuck DavisDirector, Open Innovation SolutionsRegion: Western USA & Canada and [email protected]

6Tuesday August 19, 2008

Product Development Life Cycle & InnoCentive

Front-End of Innovation New Product Development

Launch to End of Life

Apply InnoCentive Here to Find Solutions

Internal Sources

Employees

Databases

External Sources

Customers

Partners

Internet

Patent Searches

Competitive Info

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InnoCentive.com Website Overview

Meet A Seeker

You Tube: http://www.youtube.com/watch?v=gGaLUTpfxxo

Local: C:\Users\cdavis\Desktop\Solver Videos\OSRI Case Study 5MB.mov

1. Challenge Ideas

•Seeker team members and InnoCentive collaborate on ideas

•InnoCentive helps formulate Challenge

Step 1: Challenge Formulation & Posting

3. Abstract Developed

•Open to Global Solver community•Publicly available information•Objective: attract interest

2. Seeker Review

•Standard disclosure process•Legal, scientific, technical and commercial issues resolved•Seeker approved final version

Protecting anonymity and confidentiality

POSTING

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2. Confidentiality Agreement Signed by Solver

• Binding confidentiality between Seeker and Solver

• License to evaluate (transfer to full license on award)

• Standard contract terms outlined

3. Solver Opens Project Room

• Full confidential details

• Anonymity preserved• Project Room: secure,

private communications

Step 2: Information Access

1. Posted Challenge Viewed by Solvers

• Solvers evaluate abstract

• Solvers decide to work on challenge

Details gated by binding agreements, online security

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Step 3: Support, Submission & Award

1. Support & Submissions

• From Solver to InnoCentive• Via individual Project Room

only• InnoCentive reviews and

organizes• InnoCentive answers

Solver questions to increase solution quality and success potential

2. Submission Evaluation

• Seeker reviews all submissions

• Can ask for clarification from Solvers

3. Submission Selection

• Vetting by InnoCentive• Validation by Seeker• Seeker chooses best

solution• Auditable process ensures

integrity

Facilitated evaluation, verification, and IP transfer

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Step 3: Support, Submission & Award

4. Solver Verification

• Solver authority verified• Appropriate employer

waiver• Wet signatures

5. Award

• Awardees transfer Intellectual Property Rights

• Non-Awardees retain their Intellectual Property Rights

• InnoCentive administers payment

Facilitated evaluation, verification, and IP transfer

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Meet A Winning Solver

YouTube:

> http://www.youtube.com/watch?v=5_ucQKWmxdk

Local:

> C:\Users\cdavis\Desktop\Solver Videos\ OSRI Meet the Solver 5MB.mov

Your Questions

Players to Watch & Learn

New Players JoVE InnoCentive ArtistShare SellaBand Nature’s Precedings Open Architecture

Network Radio Open Source

Corporate World Gannett’s New

Production Model NikePlus Mn Public Radio’s

Public Insight Network

Slim Devices

Research on Co-creation

Bain & Co - Customer-Focused Innovation Forrester Study - Customer Content, Participation, Purchasing Forrester Study 2006 - Audience Segmentation Gallup 2006: Strengths Development Culture & People

Engagement HBR Study: Community Built Around Product Sells More Product How Business Uses Web 2.0 Tools - McKinsey Study Incentivizing Online Community - Various Innovation Using Emerging Business Units - London School of

Business 2003 Innovative Service Concepts in the US - PeerInsight Lead User Method - MIT Sloan Rosabeth Moss Kanter - DNA of Organizational Confidence User Generated Content Motivators - BCG 2002 We the Media: Grassroots Journalism - Center for Citizen Media