Petcube. How to build a hardware startup from scratch

80% of things that surround us are not made

by God they are made in China

The most successful pet related product ever crowd funded

$251K

12 people San-Francisco, US Shenzhen, CNKyiv, UA

Lean Hardware Startup*

T H E

* Cyril Ebersweiler Haxlr8r

purchased by Google

for $3.2 billion

Kickstartered over $10M

Acquired In $604 Million Deal

2012 2013 2014

19K 0.46%

93K 0.59%

195K 1.59%

K I C K S T A R T E R H A R D W A R E P R O J E C T S

*source: https://www.kickstarter.com/year/2012?ref=footer#category https://www.kickstarter.com/help/stats

I D E A P R O D U C T

Idea Mass production Prototype Engineering Sample

Small batch

Open hardware toolkits

Crowd Funding Agile Manufacturing

Quick prototyping services

How HARD can it be?

It’s called Hardware because it’s Hard.

S O F T W A R E V S H A R D W A R E

- Fundrasing- Branding- Marketing- Customer Service- PR

Prototyping

1

Production

2

Scaling

3

- Software- Planning- Branding

- Problem solved- Market timing/Strategy- Software prototype

- Prototyping - Industrial Design - Firmware - BSP - GERBER - CAD

- Suppliers selection - Design for Manufacture - Materials selection - Sourcing - Soft/Hard tooling - Quality management - Certification - Testing - Assembly - China effect

- Crowdfunding - Fullfilment - Distribution

No business plan survives contact with a customer

S T E V E B L A N K

No hardware plan survives contact with a factory

C Y R I L E B E R S W E I L E R

How long will it take?

How much money do you need?

Prototyping

1

Production

2

Scaling

3

Bootstrap

Accelerators + Angels

Crowdfunding + Pre-Orders

Sales + VC investments

Bridge of Death

3 Month — 2 Years 3 Month — 2 Years 1 Year +

Prototyping

1

Production

2

Scaling

3

Bootstrap

Accelerators + Angels

Crowdfunding + Pre-Orders

Sales + VC investments

Bridge of Death

Accelerating in HAX

3 Month — 2 Years 3 Month — 2 Years 1 Year +

Hardware is less hard with accelerator

111 days program in Shenzhen

2 weeks demo is San Francisco

$50K for 5-10% of your company

1

Intro to China, factories, mentors, other teams

2

Focus on the prototype

3

Negotiating with factories about mass production

4

Product demo, media coverage. Maybe Kickstarter.

Concept (ID)

P L A N F O R H A R D W A R E S T A R T U P

Design-For-Manufacture (DFM)

Minimal Viable Product (MVP)

Complete Functional Product (CFP)

Mass production (MP)

Shipment

Retail

If you have any questions feel free to contact me

C O N T A C T

[email protected]

But that is not all…

[email protected] Petcube

Firmware engineer

Head of marketing

Graphic designer

H I R I N G