Facebook Twitter Twitter The largest social network, Facebook is great for sharing photos and images, and accessing a network of all your fans’ friends. Let’s look at how our pet-industry peers are doing on the social network: Twitter’s ease of use, short & direct conversations, and rapidly growing community mean reaching a large market plus participating in big discussions through #hashtags and trends. Check out the numbers below to see how pet manufacturers are faring on Twitter: Facebook 84% 40% Brought to you by www.blackdogdev.com Sources: http://www.mediabistro.com/alltwitter/500-million-registered-users_b18842 http://newsroom.fb.com/ http://www.howmanyarethere.org/how-many-facebook-users-are-there-2012/ Active Facebook users Friend connections of Pet Retailers have websites of Pet Retailers had Facebook of Pet Retailers are running Google Analytics on those sites 955 million Over 125 Billion Average user has 139 friends Active Twitter users New accounts are opened each day 500 million 1 million Tweets are sent daily 340 million On those sites... 62% have 0-999 fans have 1,000 - 9,999 fans have 10,000 - 99,999 fans have 100,000+ fans have 0-999 followers have 1,000 - 9,999 followers have 10,000 - 99,999 followers have 100,000+ followers 64% 24% 9% 3% 82% 16% 1% 1% of Pet Retailers had Twitter 58% of Pet Retailers had YouTube 7% Other Networks: Man’s Best “Friend” Not Just For The Birds Social media at a glance Pet Industry Stats SOCIAL MEDIA IN THE PET INDUSTRY <1% LinkedIn <1% Flickr <1% MySpace <1% Pinterest 1% have blogs on their websites woof! as many businesses are advertising their MySpace as their Pinterest accounts!