PEST Analysis [EDocFind.com]_2

8/3/2019 PEST Analysis [EDocFind.com]_2

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Groups Members:-

SHREYASH A. PATILAZAZ F. NATHANI

NIKET KUMAR


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International business consists of transactions

that are devised and carried out acrossnational borders to satisfy the objectives of

individuals, companies, and organizations.


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More and more firms around the world are

going global, including:

Manufacturing firmsService companies

Art, film, and music companies


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International business:causes the flow of ideas, services, and capital

across the world

offers consumers new choices

permits the acquisition of a wider variety ofproducts

facilitates the mobility of labor, capital, andtechnology


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Export-import trade

Foreign directinvestment

Licensing

Franchising

Management contracts


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External factors

Internal factors


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P - Political changes

E - Economic changes

S - Socio - Cultural changes

T - Technological changes


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PEST analysis is also known as:

STEP, PESTEL, PESTLE, PESTE, PESTLIED,SLEPT, STEEPLE, STEEPLED, LE PEST C and

LEPEST analysis.


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a useful strategic tool

framework for reviewing a situationapplied by companies to review a strategic

directions

effective for business and strategic planning,

marketing planning, business and product

development and research reports.


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A technique that enables a group or individual to

move from everyday problems and traditionalstrategies to a fresh perspective.


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ACompany

When revenue, cost and expense targets are not beingachieved;

Market share is dropping; Industry conditions are unfavourable; Want to launch a new business venture; etc


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A SWOT analysis is useful only when action

plans and strategies are developed from the

results

PrepareAction Plans

Analyse

Internal &External

Environment

Perform

SWOTAnalysis andDocument

Step 1 Step 2 Step 3


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No idea is stupid,everyones contributionis valid and important

You dont have toagree with anyone else

Build on the ideas of others-use initial ideas as a jumping

-off point for more ideas

Always ask questions Seek first to understandbefore being understood Have fun!!!Be open-minded

Everyone mustparticipate


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SWOT Analysis OF nokia


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:Vision:

Voice Goes Mobile.If it can go mobile it will

:Mission:

Connecting People


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Strengths of Nokia

Strength of the corporate brand. Complexity improves its Competitive position

Design, the branding and the technology Backwards compatibility - protection from a Japanese Lending personality to its products (fashion statement) Effective advertisement and market communication

Not only a tool for business but being an item of everydayconvenience
http://images.google.com/imgres?imgurl=http://www.forummobiles.com/news/images/nokia.gif&imgrefurl=http://www.forummobiles.com/lofiversion/index.php/t61550.html&h=150&w=150&sz=5&tbnid=sOsmFqZv8iHBsM:&tbnh=90&tbnw=90&hl=en&start=53&prev=/images%3Fq%3Dnokia%2Bmobiles%26start%3D40%26svnum%3D10%26hl%3Den%26lr%3D%26sa%3DN


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Weakness of Nokia

Lapse has opened up space for smaller competitors Potential threat from Microsofts entry into mobile

telephony Ericsson- king of wireless infrastructure Design to market takes more time


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Opportunities of Nokia

Highest growth in markets such as China and Latin America Feature-loaded phones to act as an offset Providing value at a reasonable lifetime cost Life style marketing and segmentation Building a worldwide supplier network Preempting competitors in critical markets Managing competitive interaction


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Threats of Nokia

Biggest threat - complacency

Inflection point - a disruptive technological change

New competitors with different skills and potent brandschallenge

3G will increasing competition between suppliers

Cheaper midrange models from Motorola and others


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Strengths:-

Extensive range of products

Attractive pricing

A well established and popular brand nameStrong market base in the U.S

Excellent brand mix


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Weaknesses

Employee issues

Selling Chinese goods

Restricted geographical expansion

Opportunities

Adding more BrandsTapping more international locations

Increase online sales


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Threats

Barriers of entry into newer markets

Emerging of other big retail chains


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Intl. Business is different

Operate in different countries with different cultures,

political systems, economic systems, and are at different

levels of economic development

Interact with different governments conflict between

nation-state and MNC

Work within the limits of international trade and

investment systems

Complexity of managing intl. businesses

Deal with foreign exchange changes


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An International Business is any firm that

engages in international trade or investment.

Managing an international business is different

than managing a domestic business:1. Countries are different.

2. Problems are more complex.

3. Must work within government regulations.

4. Currency conversion presents unique

problems.

PEST Analysis [EDocFind.com]_2

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