Pervasive Location Analytics

[Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise Software? Jitender Aswani, Strategy, Business Analytics, SAP

© 2011 SAP AG. All rights reserved. 2

Agenda

1. Big Data & Pervasive Nature of Location-Based

Solutions

2. Location Aware Solutions from SAP

3. Demos From Centigon Solutions, Fresh Direct

and SAP

4. Q&A


The Unstoppable Data Deluge…

In year 2008, a firm managing the supply chain for retail clients saw…

100 GB of data per day

…flow through its network.Source: The Economist

kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024



and in year 2010, the amount of data flowing through the network has increased by…

10x to 1 TB of data per day

Source: IDCkilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024



In year 2009, American Drone aircraft sent back…

24 Years

…worth of video footage.

Source: The Economist



and the next generation Drone models are expected to produce…

10 to 30 times

…more data.




In 2005, humanity created…

150 EB

…of data.Source: IDC




In 2010, humanity created…

8x more (1,200 EB)

…of data.Source: IDC




According to IDC, data is…

doubling

…(a trillion GB) in 2011.

…every two years and is expected to reach…

1.8 ZB

Source: IDCkilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024


Ever increasing demand for smart analytical solutions that can harness the Big Data and generate the right business insights…



What –When-Where – Three questions all business ask universally - the classic Business Analytics equation…

“What” happened?

“When” it happened?

“Where” it happened?


The “What” in “What-When-Where” Business Analytics equation…

Source: SAP

Worldwide, SAP’s carbon

emission

reduced…


The “When” in “What-When-Where” Business Analytics equation…

Source: SAP

In 2010, carbon emission reduced by 6% from 2009 levels…


The “Where” in “What-When-Where” Business Analytics Equation…

Source: SAP

Carbon emission reduced in both

EMEA

and NA from 2009 to 2010…


Source: SAP

Analyzing data on “Where” a.k.a location (geo) dimension has not been that exciting…

Region 2009 2010

Americas 95,348,551 90,469,039

Region 2009 2010

EMEA 287,115,120 259,280,691

Region 2009 2010

APJ 64,627,692 71,738,049


Source: SAP

City 2009 2010Argentina 1,892,604 2,944,954

Australia 3,857,067 4,473,135

Austria 3,456,312 3,575,161

Belgium 2,720,480 2,883,628

Brazil 4,796,593 7,834,214

Bulgaria 2,242,471 1,756,235

Canada 7,763,254 10,553,272

Chile 427,713 742,903

China 11,463,525 13,793,752

Colombia 715,549 1,309,819

Croatia 196,538 230,429

Cyprus 26,188 30,966

Czech -Rep 3,043,642 3,030,376

Denmark 1,073,278 1,289,842

Estonia 9,243 12,407

Finland 1,473,672 1,651,663

France 9,581,919 10,695,747

Germany 197,207,281 166,986,765

Greece 753,209 813,469

Hong Kong 364,873 493,690

Hungary 3,161,251 3,142,943

India 36,063,826 37,585,886

If data had both time and location (geo) dimensions, few visualization solutions could help…

Source: SAP

City 2009 2010Indonesia 212,127 380,830

Ireland 5,375,244 7,445,584

Israel 11,045,459 9,889,998

Italy 5,408,633 5,969,910

Japan 6,753,585 6,873,820

Kazakhstan 167,267 94,186

Latvia 13,099 17,470

Lithuania 36,742 39,872

Luxembourg 59,651 58,426

Malaysia 732,026 968,832

Mexico 2,480,174 3,747,303

Netherlands 4,995,668 4,952,921

New Zealand 257,704 302,707

Nigeria 44,091 149,600

Norway 442,634 449,135

Other 779,936 1,544,873

Peru 249,568 441,814

Philippines 203,490 342,107

Poland 1,569,985 1,625,997

Portugal 905,358 968,307

Puerto Rico 245,223 430,815

Romania 552,984 593,299

City 2009 2010Russian Federation 2,897,359 3,368,540

Saudi Arabia 87,135 275,082

Serbia 325,843 279,582

Singapore 2,559,895 3,632,802

Slovakia 1,071,815 1,021,035

Slovenia 217,525 245,225

South Africa 4,544,139 3,409,266

South Korea 1,427,186 1,846,810

Spain 3,002,220 3,785,371

Sweden 809,708 809,941

Switzerland 5,519,681 5,279,232

Taiwan 496,947 650,776

Thailand 235,441 370,219

Turkey 528,217 761,957

Ukraine 433,289 491,498

United Arab Emirates 711,526 1,015,479

United Kingdom 11,404,364

10,184,147

United States

76,350,285

61,884,405

Venezuela 427,588 579,540

Vietnam 22,683


And as more than 70% of organizational data has location elements − address, region, lat/long…

Source: Yellowfin

Location Analytics or Location BI will go pervasive in the enterprise…


Thanks to Google for democratizing maps, location -based solutions are becoming pervasive…

Source: Southwest


With the big governments…

Source: Census.gov


And with the private enterprises…

Source: Centigon Solutions


In increasing numbers in mobile apps…


And social apps…


And also with data enthusiasts and bloggers among others…

Source: Guardian.co.uk


The data on England riots


#1

England riots: was poverty a factor? An example of Pervasive Location Analytics…

http://www.google.com/fusiontables/DataSource?dsrcid=1265847


England riots data mapped…






The data on poorest places in England#2

#1





England riots data mashed with poverty data…

The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk





The data on poorest places in England

The data from magistrate courts on rioters#3#2

#1



http://www.guardian.co.uk/news/datablog/2011/aug/11/uk-riots-magistrates-court-list?INTCMP=ILCNETTXT3487




England riots data mashed with poverty and rioters’ demographics data to answer questions…

The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk




Demo of Unlocking Location Based Insights on England Riots

http://www.guardian.co.uk/news/datablog/interactive/2011/aug/09/uk-riots-incident-map




Government has also put its “Big Data” on a map to help citizens unlock location sensitive info…

Demo on Recovery.gov

Source: Recovery.gov

http://www.recovery.gov/Transparency/RecipientReportedData/pages/RecipientReportedDataMap.aspx?ZipCode=95070&datasource=recipient

http://www.recovery.gov/Transparency/RecipientReportedData/pages/RecipientReportedDataMap.aspx?ZipCode=95070&datasource=recipient


Southwest Airlines is using maps in a very innovative way to drive its travel business…

Demo on Southwest GetAway Finder

Source: Recovery.gov

http://getawayfinder.southwest.com/?int=VASTTVLGUIDBANNER101123





Another fascinating example of Pervasive Location Analytics: Global maps of news papers…

Demo on a map based global newspaper solution

http://newspapermap.com/




Location-based solutions which bring geo data to life and unlock location aware insights…

?Will it become pervasive in the enterprise



Solutions



and SAP

4. Q&A


At SAP, we certainly think so, hence this strategic partnership with Google…

http://youtu.be/VffG3MuQ4nc

SAP and Google Team to Put “Big Data” on the Map, July 27, 2011

http://youtu.be/VffG3MuQ4nc


This strategic partnership will bring location-based solutions from SAP in near future…

Google Maps JavaScript API was built from scratch to be optimized on various platforms including desktop and mobile

Google Earth API for 3D visualizations within a browser gives you full control of controls, layers and movements of Google Earth

StreetView API for fully controlled applications leveraging the Google’s own StreetView imagery

Geocoding API is a web service that finds the coordinates for a street address or finds the street address at a given location

Elevation API is a web service that gives your business access to graph and analyze Google’s elevation data

The Directions API has the ability to specify optionslike tolls, highways and biking directions


SAP applications to leverage Google Maps to make location-based enterprise solutions pervasive…

BI client tools

BI platform

On-demand applications

Mobile applications

And more…



Solutions



and SAP

4. Q&A


Ryan Goodman

Centigon Solutions, Inc.

[email protected]

@rmgoodm

http://gmapsplugin.com

GMaps Framework


BIG Data

The “Cloud”

Consumerization ofIT

Operational BusinessAnalytics

Location Intelligence

Technology Convergence


GMaps PlatformGMaps Platform


Location Intelligence in Action


Senior Analyst, Transportation

Nimish has been involved in transportation operations and business analysis at FreshDirect since 2006. He has been a business champion for FreshDirect’s operational analytics with experience building end to end management processes.

Nimish Dixit, Fresh Direct


FreshDirect is the leading profitable online grocer in the U.S.

600,000 customers in New York, New Jersey and Connecticut

Fresh-from-the-farm foods and brand-name groceries at everyday low prices, all delivered to customers’ doors

Expert 5-star Quality Ratings on all produce and seafood, daily

Over 600 Entrees and Side Dishes, made fresh daily by professional chefs using the finest, freshest ingredients

FreshDirect has fulfilled more than 12 million orders to date

FreshDirect ranks 70th on Internet Retailers America’s Top 500 guide

About FreshDirect


Build a World Class Fresh Foods Company

Re-Think and Shorten the Current Food Retail Supply Chain from Source to Customer

Build the World’s Most Personalized Food Shopping Experience

FreshDirect’s Mission


FreshDirect Challenge:

How do you empower the front-line agent or manager to confidently respond to the second or third degree excuse/question that a report can’t answer?

Q. Why did you get a ticket? A. No, I didn’t.

Q. If you didn’t, why did we pay it? A. The cop wrote it incorrectly

Mgmt Action: Let’s take a look

Solution: Build a management process that is supported by visual, map-based dashboards as a key component.

Operationalizing Data Consumption


Awareness & Tools: Communicate to drivers about how much FD pays in tickets

Exception Reporting: DW/BOBJ weekly/daily reports highlighting bottom performers for metric

Coaching and Management: Empower managers to own the conversation with drivers. Deploy map based dashboard.

Parking Ticket Challenge


Parking Ticket Dashboard at FreshDirect


Driving Directions Dashboard at FreshDirect


SAP’s carbon footprint Explorer iPad demo

Pervasive Location Analytics – SAP BusinessObjects Explorer iPad demo…


Pervasive Location Analytics – SAP’s Visual Business Demo – “Taking your business Visual”



Solutions



and SAP

4. Q&A


Pervasive Location Analytics – Can I answer your questions?


Pervasive Location Analytics – My contact information

[email protected]://allthingsbusinessanalytics.blogspot.com/#jaswani Thank

you!


Appendix





Geo elements in Sales OnDemand

Addressing travelling salesman’s business issues using SAP Sales OnDemand (if time permits)…


Logistics and addressing security threats iPad Demo

Addressing logistics related challenges using SAP HANA and SAP BusinessObjects EventInsight…

Pervasive Location Analytics

Technology

unstoppable

location aware

pervasive

big data amp

big data

based solutions

centigon solutions

fresh direct