Dec 17, 2015
Bina Nusantara University 3
Ad Campaign
The goal of this assignment is to create a sucessful advertising campaign or a social interest event
This assignment is structured primarily to demonstrate students technical ablility to manipulate artifical light and to create a sell-able advertising of a product or a social related event
This assignment will be judged by lecturers from different academic teaching background (DKV , Typo , Desktop Dll)
Bina Nusantara University 4
Requirements - Ad Campaign
Submit the following materials in regard to the assignment
Presentation (Soft copy) - A presentation cd using any presentation software
(Recommended software PPT , Director , Flash) – make sure the presentation is in an executable format. exe or pps)
Hard Copy - 1 final print of the finished ad - 2 applied examples of the ad (Eg. Banners , posters , magazine
ads , newspaper ads , packaging dll)
Bina Nusantara University 5
Contents of project presentation
- Product Selection- Target market- Concept- Research material- Competitor analysis (visual only)- Brainstorming & Rough Sketch
C o n c e p t
Revealing J’adore elegance and unique side.I wanted to emphasize that J’adore perfumedifferent from other perfume, therefore I arrangedMini perfumes as the background of J’adore.
T a r g e t A u d I e n c e
Women