Persuasive/Propaganda Techniques •“Plain Folks” appeal- candidate/product is for regular people, on public’s side, they understand you •Ex.- photos of president in jeans -Bandwagon appeal - taps into desire to be part of a group, everyone is doing a certain thing •Ex. – fashion trend, games, electronics
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Persuasive/Propaganda Techniques “Plain Folks” appeal- candidate/product is for regular people, on public’s side, they understand you Ex.- photos of president.
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Persuasive/Propaganda Techniques
• “Plain Folks” appeal- candidate/product is for regular people, on public’s side, they understand you
• Ex.- photos of president in jeans
-Bandwagon appeal- taps into desire to be part of a group, everyone is doing a certain thing
- Either-Or Fallacy-idea there are only 2 choices, 1 good and one bad, with no third option• Ex: “If you care about your kids, you’llgive them this cereal”
- Glittering Generalities- Statement sounds good, but doesn’t give a concrete argument• Ex: Candidate promising to improve conditions for Americans
(both use transfer-connects product, candidate, idea, cause with positive image, idea
- Appeal to authority-where you use statistics, get endorsements from doctors, professionals, etc)• Ex.-9 out of 10 dentists recommend
-Appeal to emotion -uses strong feelings rather than facts to persuade, often relies on loaded language• Ex.-teen driver commercials, humane society ads
-Loaded Language- uses words with positive or negative connotations to stir people’s emotions• Ex.- pure, foul, organic, artificial, all-natural, unclean
Name-Calling- Giving a negative, slanted view of the opposite side and trying to associate them with things people fear or dislike• Ex. Negative political ads
Slogan- short catchy phrase used over and over
WWI Recruiting Poster
Analyze Civil Defense Videos for Techniques• Duck and Cover• Survival Under Atomic Attack