Persuasive Wellbeing @ MIT Media Lab

PERSUASIVE WELLBEING

PEOPLE METRIC

BEHAVIOR TODAY

CHANGE FUTURE

SELF- CONTAINED

SELF- DRIVEN

JANUARY 1st

ML PEOPLE ON 2/3 FLOORS

# TIMES ELEVATORS GO TO 2/3 FLOORS

USE ELEVATORS 100

USE STAIRS 50

PERSUASIVE FEEDBACK

SMART ALGORITHMS

SENSITIVE DATA

PERSUASION SOCIAL INFLUENCE

anac$onofcausingsomeone

todosomethingthroughreasoningorargument

acapacitytohaveaneffecton

thebehaviorofsomeoneinasocialcontext

Persuasive Cities for Sustainable Wellbeing

Dr. Agnis Stibe 17

h"p://inspira+on.goreapparel.com/cycling-to-work/

h"p://levieva.blogspot.fi/2011/06/social-psychology.html

PERSUASION SOCIAL INFLUENCE

ORIGIN AGENDA PRESENCE

DRIVER ARGUMENT BEHAVIOR

IMPACT GUIDED UNCONTROLLED

DIRECTION PUSH PULL

Persuasive Cities for Sustainable Wellbeing

Dr. Agnis Stibe 20

Thanks: Matthias Wunsch

CT COMPETITION

SL LEARNING

SC COMPARISON

CR COOPERATION

NI NORMATIVE

SF FACILITATION

RE RECOGNITION

TOP EVALUATORS INVOLVED SPECIALLISTS

JĀNIS BĒRZIŅŠ467 564 EUR Saved456 Twitter responsesProject: GAISMAS PILS

MONEY SAVEDISSUES TRACKED

BEST TWITTER RESPONDERS#BIMSAVESMONEY BEST TWITTER RESPONDERS OF THE MONTH

COMPUTER – MEDIATED (CME)

FACE–TO–FACE (FTF)

COMPUTER – HUMAN (CHU)

COMPUTER – MODERATED (CMO)

INTE

RPE

RSO

NAL

INFL

UEN

CE

Userbehavior

Usercontent

Dynamicdesign

Dynamiccontent

Persuasivedesign

JOGGING

12JOGGING

374JOGGING

0

Christiana von Hippel

SedentaryBehavior

BREAK-OUTS

ATTITUDE

ENVIRONMENT

SOCIAL INFLUENCE

DESIGN PROPOSAL

TECHNOLOGY

cp.media.mit.edu/agnis-stibe