Persuasive Techniques. What techniques do advertisers use to get people to buy things? Activating Prior Knowledge.

Persuasive Techniques

• What techniques do advertisers use to get people to buy things?

Activating Prior Knowledge

• Bandwagon Example(s) - http://www.youtube.com/watch?v=EaXOttV2VJ0 - Always Coca Cola

• http://www.youtube.com/watch?v=GWnunavN4bQ - Samsung Galaxy s2• Bandwagon Technique - Saying that everyone should is using the product

so you should to.• Draw a picture under the visualize box to represent this technique -

INDEPENDENTLY (3 minutes)

Bandwagon- pg 112

• Avant-Garde Examples-• http://www.youtube.com/watch?v=Ob-wn52Dkmk- Kia K900• Avant Garde Technique- Opposite of bandwagon. Product is so new

that you will be the first person you know to have it.• Draw a picture under the visualize box to represent this technique -

INDEPENDENTLY (3 minutes)

Avant-Garde - pg. 112

• Testimonials Examples-• http://www.youtube.com/watch?v=Ths8pGZfhVs - Gamefly.com• http://www.youtube.com/watch?v=em9thvkiS7I - Honey Bunches of Oats• Testimonial Technique- Showing that people support a product• Draw a picture under the visualize box to represent this technique -

INDEPENDENTLY (3 minutes)

Testimonials - pg. 113

• Facts and Figures Examples-http://www.youtube.com/watch?v=hRYxTnl7wyI- Bounce

• Facts and Figures Techniques- Statistics are used to convince you that this product is the best. However, the numbers can be misleading.

• Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes)

Facts and Figures - pg. 113

• Transfer Examples-• http://www.youtube.com/watch?v=iu1jHtf_oUc - iPhone Facetime• Transfer Technique- When a positive idea(friendship, family, love) or

image is connected to a product.• Draw a picture under the visualize box to represent this technique -

INDEPENDENTLY (3 minutes)

Transfer pg. 113

• As you watch or look at each print or television ad. Fill in the source (tv or print) and the product. Circle the technique used in the ad and provide evidence.

• http://www.youtube.com/watch?v=oCQSwVk-nns - Folgers Happy Holidays!

pg. 114

Colgate toothbrush

• http://www.youtube.com/watch?v=6U6-hMXOYUs - P.Diddy and Diet Pepsi

On your own• Answer the question at the bottom of page 114, be prepared to share (3

minutes)

pg. 114 continued

• Weasel Words Example:http://www.youtube.com/watch?v=2GVs00xkoiE- Wendy’s

• Weasel Words Claim Technique: Advertisers use words that seem significant but actually mean nothing. Example words are virtually, looks like, fights, and best.

• In your own words write down the example we went over.

Weasel Words

• The Unfinished Claim Example:

The Unfinished Claim

Paraphrase: Advertisers make a comparison but do not finish it.

In your own words write down the example we went over.

• The Unique Claim Example: http://www.youtube.com/watch?v=rplyFjKhFEY- L’oreal

In this commercial what is the unique claim? What does it say that only this lipstick has?

• The Unique Claim: Our product is the only one to have __________. • In your own words write down the example we went over.

The Unique Claim

• Rhetorical Claim Example:

• The Rhetorical Claim: A rhetorical question is one that doesn’t require an answer. Example: “Shouldn’t you buy the best?”

The Rhetorical Claim

What type of claim is this?

What type of Claim is this?

What type of Claim is this?

Last but not least...

• Write down which advertisement is the MOST effective. Would you buy this product? Why or why not?

• Answer this in the space under question 3.

pg. 116