Persuasive Speaking1. 2 Persuasion The process of creating, reinforcing, or changing people's beliefs or actions. The process of creating, reinforcing,

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Persuasive SpeakingPersuasive Speaking

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PersuasionPersuasion

The process of creating, The process of creating, reinforcing, or changing reinforcing, or changing people's beliefs or actions.people's beliefs or actions.

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Ethics and PersuasionEthics and Persuasion

Make sure your goals are Make sure your goals are ethically soundethically sound

Use ethical methods to Use ethical methods to communicate your ideascommunicate your ideas

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ESTABLISH YOUR ESTABLISH YOUR CREDIBILITYCREDIBILITY

1.  Competence:  How an audience 1.  Competence:  How an audience regards a speaker’s intelligence, regards a speaker’s intelligence, expertise, and knowledge of the expertise, and knowledge of the subject.subject.

2.  Character:  How an audience 2.  Character:  How an audience regards a speaker’s sincerity, regards a speaker’s sincerity, trustworthiness, and concern for trustworthiness, and concern for the well-being of the audience.the well-being of the audience.

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USE SOLID EVIDENCEUSE SOLID EVIDENCE

Use specific evidenceUse specific evidence Use novel evidenceUse novel evidence Use evidence from credible Use evidence from credible

sourcessources Make clear the point of your Make clear the point of your

evidenceevidence

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DebateDebateAgree or Disagree?Agree or Disagree?

Emotional appeals are more Emotional appeals are more powerful in influencing people powerful in influencing people than logical appeals.than logical appeals.

versusversus

Logical appeals are more powerful Logical appeals are more powerful in influencing people than in influencing people than emotional appeals.emotional appeals.

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5 minute talk5 minute talk

Discuss a persuasive speech you Discuss a persuasive speech you have heard or given.  have heard or given. 

How effective was the speech and How effective was the speech and why?  why? 

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Target Audience: Target Audience: 

The portion of the whole audience The portion of the whole audience that the speaker most wants to that the speaker most wants to persuade.persuade.

What is your target audience?What is your target audience?

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How would you research How would you research information for the following information for the following speech?  speech?  To persuade my audience that there To persuade my audience that there

should be stricter safety standard should be stricter safety standard on amusement-park rides.on amusement-park rides.

To persuade my audience that To persuade my audience that school districts should not allow school districts should not allow soft-drink companies to stock their soft-drink companies to stock their products in school vending products in school vending machines.machines.

To persuade my audience to donate To persuade my audience to donate time to become literacy tutors.time to become literacy tutors.

To persuade my audience to vote in To persuade my audience to vote in the next presidential election.the next presidential election.

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Are these speeches Are these speeches persuasive to you?persuasive to you? Al Pacino's Inspirational Al Pacino's Inspirational

SpeechSpeech Persuasive Tips: IntroductionPersuasive Tips: Introduction Persuasive Speech: Persuasive Speech:

Introduction and ThesisIntroduction and Thesis Persuasive Speech: Conclusion Persuasive Speech: Conclusion Persuasive Speech: Conclusion Persuasive Speech: Conclusion

ExampleExample

CRITERIA:CRITERIA:

CONTENT: CONTENT:

Maintain a clear commitment to the Maintain a clear commitment to the topic, driven by a specific purpose. topic, driven by a specific purpose.

Unify your ideas. Everything included Unify your ideas. Everything included must be relevant and supportive to must be relevant and supportive to your thesis statement.your thesis statement.

Include logical argumentation, Include logical argumentation, enhanced by the use of enhanced by the use of persuasive persuasive language, rhetorical devices, language, rhetorical devices, statistics and information, statistics and information, anecdotes, or literary referencesanecdotes, or literary references..

ORGANIZATION: ORGANIZATION: Include a Include a customary salutationcustomary salutation

(Good morning/afternoon Miss and (Good morning/afternoon Miss and classmates…) and an effective classmates…) and an effective introductionintroduction

Maintain a recognizable and Maintain a recognizable and appropriate pattern; organize ideas, appropriate pattern; organize ideas, ensure that information flows in a ensure that information flows in a logical mannerlogical manner

Effectively conclude your speech and Effectively conclude your speech and thank the audience for their time and thank the audience for their time and attentionattention

LANGUAGE:LANGUAGE:

Use appropriate and effective Use appropriate and effective language which exhibits proper language which exhibits proper writing and structurewriting and structure

Pronounce and articulate your Pronounce and articulate your words properlywords properly

DELIEVERY:DELIEVERY:

Speak clearly, projecting your Speak clearly, projecting your voice effectivelyvoice effectively

Use emphasis, tone and pauses to Use emphasis, tone and pauses to better persuade your listeners better persuade your listeners and keep their attentionand keep their attention

Speak in a fluid and controlled Speak in a fluid and controlled pacepace

AUDIENCE APPEAL:AUDIENCE APPEAL: Speak naturally, sincerely and appropriately; Speak naturally, sincerely and appropriately;

do not insult, speak harshly or mumbledo not insult, speak harshly or mumble Maintain eye contact with your audience. Maintain eye contact with your audience.

Although the use of Although the use of cue cards is cue cards is permittedpermitted, reading is not allowed., reading is not allowed.

Use gestures meaningfully to illustrate a Use gestures meaningfully to illustrate a pointpoint

Avoid swaying, fidgeting, leaning to the side, Avoid swaying, fidgeting, leaning to the side, reading, touching your hair or jewellery, etc. reading, touching your hair or jewellery, etc. Remain as still as possibleRemain as still as possible

required lengthrequired length

   The The required lengthrequired length varies by varies by

grade level; grade level; – Secondary III: Secondary III: ThreeThree minutes, minutes, – Secondary IV: Secondary IV: FourFour minutes, minutes, – Secondary V: Secondary V: Five Five minutes. minutes.

There is a There is a 30-second30-second leeway. leeway. Anything below or above the Anything below or above the required length will incur a penalty.required length will incur a penalty.

RUBRICRUBRIC

INTRODUCTIONINTRODUCTION

Gets attention, clearly identifies Gets attention, clearly identifies topic, establishes credibility, topic, establishes credibility, previews the main pointspreviews the main points

OVERALLOVERALL

Structure of speech is very clear, Structure of speech is very clear, conveying a strong sense of conveying a strong sense of purpose and articulate design.purpose and articulate design.

Attention GetterAttention Getter

Effective use of attention getter Effective use of attention getter (quotation, statistic, question, (quotation, statistic, question, story, etc.) to capture listeners’ story, etc.) to capture listeners’ attention to introduce topic. attention to introduce topic. Attention getter is relevant, Attention getter is relevant, meaningful, and seemed to gain meaningful, and seemed to gain the desired response from the desired response from audienceaudience

Thesis StatementThesis Statement

Uses a clearly formulated and Uses a clearly formulated and stated thesis statement during stated thesis statement during introduction. Thesis statement introduction. Thesis statement identifies topic and previews main identifies topic and previews main points.points.

SubjectSubjectKnowledgeKnowledge

Depth of content reflects Depth of content reflects knowledge and understanding of knowledge and understanding of topic. Main points adequately topic. Main points adequately substantiated with relevant and substantiated with relevant and sufficient support. Provided sufficient support. Provided accurate explanation of key accurate explanation of key concepts.concepts.

OrganizationOrganization

Uses effective organizational Uses effective organizational pattern for speech purpose. Main pattern for speech purpose. Main points are clearly distinguished points are clearly distinguished from supporting details. from supporting details. Transitions are used effectively.Transitions are used effectively.

Logical AppealLogical Appeal

Presents sound arguments to Presents sound arguments to support major claim. Arguments support major claim. Arguments are supported with sufficient, are supported with sufficient, relevant, and valid evidence.relevant, and valid evidence.

Emotional AppealEmotional Appeal

Effectively and ethically appeals Effectively and ethically appeals to audience emotions to achieve to audience emotions to achieve persuasive goal. Vivid and persuasive goal. Vivid and emotive language effectively emotive language effectively used to create imagery to engage used to create imagery to engage audience emotionally.audience emotionally.

CONCLUSIONCONCLUSION

Uses a transition to signal the Uses a transition to signal the end, reviews main points, brings end, reviews main points, brings closure, memorableclosure, memorable

Eye ContactEye Contact

Consistently and effectively used Consistently and effectively used eye contact to establish rapport eye contact to establish rapport with audience. Inconspicuous use with audience. Inconspicuous use of speaker notes and effective of speaker notes and effective use of scanning use of scanning

Body LanguageBody Language

Expressive, dynamic, and natural Expressive, dynamic, and natural use of gestures, posture and use of gestures, posture and facial expressions to reinforce facial expressions to reinforce and enhance meaning. Body and enhance meaning. Body language reflects comfort language reflects comfort interacting with audience.interacting with audience.

VoiceVoice

Natural variation of vocal Natural variation of vocal characteristics (rate, pitch, characteristics (rate, pitch, volume, tone) in Standard English volume, tone) in Standard English to heighten interest and match to heighten interest and match message appropriately.message appropriately.

FluencyFluency

Appropriate pronunciation, Appropriate pronunciation, enunciation, and articulation. enunciation, and articulation. Minimal use of vocalized pauses Minimal use of vocalized pauses (um, uh, er, etc).(um, uh, er, etc).

FlowFlow

Demonstrates a very solid Demonstrates a very solid awareness of good speaking awareness of good speaking technique. Speaks clearly, with technique. Speaks clearly, with confidence, and has “presence.”confidence, and has “presence.”