Persuasive Speaking

Michael Montero & Cassie Bischoff

Persuasive Speaking

Pages 188-217

About me

My Hobbieshttp://www.youtube.com/watch?v=t9lc-vckVnA

My Career

We will cover the following key element to persuasive speech:• Motivation to audience• Appeal to their balance and reasoning• Stressing your Credibility• Targeting the Listeners needs• Mental engagement• Constructing a sound argument• Identify the nature of your claims• Use convincing evidence• Effective reasoning

The Overview, Part One

• Sway the listeners outlook to the speakers stance

• Influence attitudes of the audience• Influence beliefs of the audience• Influence values of the audience

The Goal of Persuasive Speech

Page 188

Motivate your listeners by:• Making your message personal• Showing your proposal is beneficial to the audience• Setting modest goals• Have topics that someone could relate to• Demonstrate how the counter argument will

disappoint them• More successful with similar stances• Establish your credibility

Focus on Motivation

Page 188-189

• It’s a psychological process of reasoning and emotion

• Be sure to target both, not just one!• Emotion stimulates a desire to act• Reason provides justification for the act

Balance Reason and Emotion

Page 189

• Persuasive speeches are based on arguments• Appeal to the audiences’ reason and logic• Logos is important in gaining agreement• Use facts, statistics, and evidence with logos• Pathos is the key to action and motivation• Appeal to listeners emotions

Balance Reason and Emotion Continued…

Page 189

https://www.youtube.com/watch?v=y-0dcK_Vl5Y1. Showing your proposal is beneficial to

the audience2. Appeal to listeners emotions3. Emotion stimulates a desire to act4. Reason provides justification for the

act5. Be charismatic and vibrant

Youtube Video

(Credibility next slide)

• Moral character: Ethos• Present topic honestly and

show concern• Identify yourself, show

commonality, display goodwill

• Recognize personal knowledge or expertise

• Be charismatic and vibrant

Stress Your Credibility

Page 190-191

https://www.youtube.com/watch?v=W9e-rCRkZ9I

Sarcastic credibility humorDo not earn Credibility this way1. Recognize personal

knowledge or expertise2. Present topic honestly

and show concern3. Identify yourself

Youtube Video

• There are five basic needs human needs

• Describe a need and how you can fulfill it

• basic needs to appeal to:

Target Listeners’ Needs

Page 191-192

This clip can better explain needs than I can:https://www.youtube.com/watch?v=Iucf76E-R2s

A persons needs:• Physiological

needs• Safety Needs• Social Needs• Self-esteem Needs• Self-actualization

Needs

Describing Listeners needs continued/Youtube Video

Page 191-192

• Central ProcessingApplies to someone who thinks critically about topicHave Motivation to carry it out and research• Peripheral ProcessingSomeone who can’t judge off arguments meritsDon’t respond well to changeWill buy into superficial factorsNo changes in attitude or behavior

Encourage Mental Engagement

Page 192-193

Desired process is central thinking, accomplish by:• Relate practical concerns and

emphasize direct consequences

• Present topic at reasonable level according to audience

• Demonstrate common bonds• Present credibility to

strengthen a claim

Encourage Mental Engagement Continued…

Page 192-193

• A respectable argument contains these three things:• Claim (conclusion), Evidence, Warrant(explanation)• Speaker states a claim to an issue• The speaker validates Claim with Evidence• They explain the warrant is the reason why the evidence

proves the claim

Construct Sound Argument

Page 193-194

• Types of claims: Fact, Value, Policy

• Fact claim: whether something is true or not

• Value claim: judging between right and wrong

• Policy claim: If good specific conditions were met, better outcomes should be in existence.

Identify the Nature of Your Claim

Page 194-195

• Claims need support from convincing evidence

• Supporting material provides grounds for belief

• Use external evidence: narratives, statistics, facts, and testimony• Best used with new information

to form opinion• Use audiences preexisting

knowledge too• Listeners like to hear

reaffirmation in attitudes, belief, values• Must identify what audience

knows

Use Convincing Evidence

Page 195-196

• Three types: Deductive, Inductive, and Causal

• Deductive reasoning: starts with general principle, followed by specific example

• Inductive reasoning: specific example, followed by general conclusion

• Casual Reasoning: refers to a cause and effect.

Use Effective Reasoning

Page 196-197

http://www.bing.com/videos/search?q=Inductive+And+Deductive+Reasoning&view=detail&mid=C7C09B3EE563B3116856C7C09B3EE563B3116856&first=0&qpvt=Inductive+And+Deductive+Reasoning

1. Deductive reasoning: starts with general principle, followed by specific example

2. Inductive reasoning: specific example, followed by general conclusion

3. Supporting material provides grounds for belief

Use Effective Reasoning/ Youtube

Page 196-197