Persuasion and Propaganda Persuasion=convincing others to think or act a certain way Propaganda= a communication…

Persuasion and PropagandaPersuasion=convincing others to think or act a certain way

Propaganda= a communication or message trying to influence an audience’s opinion

Who can name the company or product?

1. Give me a break, give me a break…2. Taste the rainbow.3. I’m lovin’ it4. When you’re here, you’re family5. Save money, live better6. Just do it7.

8. 9. 10. Think outside the bun

Can you identify all the brands?When talking about propaganda, one widespread use is to get you to buy things, spend your money on certain products . We are constantly bombarded with images and ads trying to convince us we can’t live without a product, whether it’s shampoo, the right shoes, or an online university. We’re constantly sifting through and analyzing the information, while the advertisers are using consumer psychology and persuasive techniques to grab our attention.

Guide to media codes and symbolsOf course, marketing isn’t always successful

Propaganda• Is a deliberate, systematic attempt to shape the

opinion of a large group of people • Can be positive (like public service ads) or negative (if it is biased or misleading, or used to support something morally wrong)

• Often the word has a negative connotation

VOTE!

What else is propaganda used for?