Persuasion

BellringerWednesday, February 27, 2013

1. What does it mean to persuade someone?List several methods one might employ to

persuade another. Explain how these methods might be effective in the art of

persuasion?

Share out•List on board some things you all

think

•“Persuasion is about

convincing the

reader or listener to think or act in a certain

way.”

Emotional Appeals•“Perhaps the first step to understanding

persuasion is to recognize the role it plays in our everyday lives. Advertisers attempt to persuade consumers each day using a variety of techniques known as emotional appeals.”

•Look at the persuasive techniques chart. Which technique do you think each of these ads is using?

•Everyone please come up to the front of the room with your chart

•Now that you have been split into groups, look through the ads and find the persuasive technique that was used in the advertising.

•You will need select a reporter to share a couple of the ads and the group’s identification of persuasive techniques used in them.

•In moodle:

•Compose a reflection on one of the ads you looked at, using the following prompt:

•2. “Explain what the ad was attempting to get the viewer to do. How effective was the technique(s)? What was the ad’s strength or weakness?”

•3. How well did your group work together and what did you think of this assignment?