Personnel and Family Support Services Support our TroopsAppuyons nos troupes Services de soutien au personnel et aux familles Strategic Communications.

Personnel and FamilySupport Services

Support our Troops Appuyons nos troupes

Services de soutien au personnelet aux familles

Strategic Communications

Todd Kealey

National Manager

CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICESSERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES

Agenda

• Communications Vehicles

• Web Site• Brand and Image

CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICESSERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES

Communications Products

CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICESSERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES

Communications Products

CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICESSERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES

Primary Items for CF Leaders

• Morale and Welfare Bulletin– Concise News Items & Compact Packaging– Quarterly– Electronic & Print

• NPP Annual Report– Broad Overview of Your NPP Dollars at Work– Traditionally, Hard Copy – In 2010, e-Zine Electronic Format with Poster

• CFPSA “At A Glance” Flyer– To Be Updated in 2010

CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICESSERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES

Secondary Items

• Stand Easy– Light, Educational Monthly– Hard Copy Targets CF Members & Families– Includes Local Content (Revenue Potential)– Currently Produced at 10 Bases/Wings & Growing

• MW Team Updates– Electronic Bimonthly Newsletter – Targets Defence Team Associated to MW Programs

• Apropos– Electronic Bimonthly Newsletter – Targets Staff of the Non-Public Funds, Canadian Forces

CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICESSERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES

Web Site

CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICESSERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES

Web Site

• Major Overhaul & Refresh Project Initiated• Improved Navigation (Functional not Organizational)

• Facilitating Access to Policies and Operational Info

• Content Complements Rather Than Repeats Service Delivery Sites:– CFCommunityGateway.ca (Local Base/Wing Services)– PSPOnline.ca (Recreation Booking Site)– FamilyForce.ca (MFRC Resource)– Future CANEX e-Store

CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICESSERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES

Branding

• New NPP Emblem• Updated Graphics

Standards Coming in 2010– Will Cover All

Operational and Support Divisions

CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICESSERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES

In closing

• A Few Quick Words…

CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICESSERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES

Would YOU Find This Acceptable?

CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICESSERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES

What about this?

CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICESSERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES

Then Why Would This Be OK?

CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICESSERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES

So Then Why Is This OK?

The answer is: IT’S NOT!

CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICESSERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES

Intellectual Property

• This Symbol Is Trademarked By Her Majesty the Queen in Right of Canada, as Represented by the Minister of National Defence– It’s Your Property

• Incorrect Versions Should Not Be Tolerated• Our Collective Responsibility To Protect It From

Misuse– Commercially by 3rd Parties– We Should Not Be Facilitating Its Misuse

• Usage Policy In Development

CANADIAN FORCES PERSONNEL AND FAMILY SUPPORT SERVICESSERVICES DE SOUTIEN AU PERSONNEL ET AUX FAMILLES DES FORCES CANADIENNES

Last Thought

• The Yellow Ribbon Image Merchandise Has Provided Over

$3,500,000.00 in Funding To Your Morale and Welfare Programs and Services

• Why Put That At Risk?• Our Credibility is Key to Continued Success