Personalizing Healthcare Consumer Experience by Eugene Borukhovich

PERSONALIZINGHEALTHCARECONSUMER EXPERIENCE

Eugene Borukhovich

VP Healthcare@HealthEugene@SoftServeInc

The greatest mistake in the treatment of diseases is that there are physicians for the body and physicians for the soul, although the two cannot be separated. - Plato

• Medical History• Physical Activity• Genetic Profile• Nutrition• Friends & Family• Professional Experience• Hobbies

HEALTH is PERSONAL

Patients spend less than 1% of their timein the physician office

Time spent in doctor`s office (0.07%) vsTime in self-management (99.93%)(based on total of six hours per year)

Self-Management

Doctor Visits

Human360

Worried Well Health & WellnessChronic Disease

Social Identity

Wearables/Sensors

Google Fit

Human

Apple Healthkit

Patient Identifier

Interoperability

Medical Devices

Early Detection

Hello Sense

Body Area Network

Human Medical Records

PLATFORMS to PUT data together

20

Revolutionize healthcare consumer experience by developing innovative products and solutions for our clients and their digital health portfolios.

MISSION

THANK YOU

EUGENE BORUKHOVICHVP Healthcare, European Markets@HealthEugene+31 (0)64141 67 09