PERSONALIZATION SOLUTIONS WITH RAPLEAF Vivek Sodera Co-Founder / Business Development
PERSONALIZATION SOLUTIONS WITH RAPLEAFVivek SoderaCo-Founder / Business Development
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Company | Profile
NASCAR Fan
Food NetworkFan
ILikecats
Statistics• Data on 1.1 billion email records• 450+ million consumers | 60% U.S.• 50-+ billion social graph connections
Rapleaf is a technology based consumer data company, enabling consumers to have meaningful experiences online and offline. Businesses use Rapleaf data in real-time to gain deeper consumer insight and personalize individual interactions.
Headquarters: San Francisco, CASales Offices: New York, NY
Chicago, IL
Confidential
COMPANY | CONSUMER DATA | PERSONALIZATION
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Company | Raising the Bar
Confidential
Cons
umer
Pro
tecti
on
Cons
umer
Dat
a COMPANY | CONSUMER DATA | PERSONALIZATION
Consumer Data | Have 'Hand' in Transparency
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WEIGHT?Influence, reach, and scoring.
WHERE?Online engagement, offline engagement, and more.
WHAT?Interests, affinities, lifestyles, products, and more.
WHO?Demographics, occupation, education, and more.
Confidential
WALLET?Income, financial data, purchase behavior, intent to buy.
COMPANY | CONSUMER DATA | PERSONALIZATION
Consumer Data | Process Overview
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OUTPUT• Age• Gender• Location Data• Interests• Premium Data
and more
INPUT• Emails• Name and
postal address
RESULT• Real-time API
Data Append
• Real-time decisions
• CRM Segmentation
USE CASES• Personalize offers
& communication• Optimize web
content upon user visit
• Enhance CRM dBs• Optimize direct
mailing resources
COMPANY | CONSUMER DATA | PERSONALIZATION
Confidential
Customize MessagingAlter messaging for a single offer to deliver in a relevant and attractive way to individuals across all audiences
Boost Loyalty, Word-of-Mouth, and Influencer MarketingIdentify influential customers and reward them with VIP service
Personalize ContentOnline deal sites adjust imagery and spotlight relevant content to foster direct and relevant engagement
Increase traffic Restaurant reservation websites recommend tailored supplementary deals
Boost ROICustomized landing pages and home pages on news sites for a enjoyable experience
Drive ResultsTravel sites use localization to promote supplementary offers based on location connections
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Personalization | Better Insight >> Better Results
COMPANY | CONSUMER DATA | PERSONALIZATION
Confidential
Existing CRM Data•Email and/or Name & Postal•Transaction History•Preferences
Basic Data•Demographics•Interests•Influence
Premium Data•Household Data•Purchase Behavior•In-Market•Lifestyles•Much more
Customer Engagement on a Whole New Level
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Personalization| Actionable Results
Confidential
COMPANY | CONSUMER DATA | PERSONALIZATION
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Contact Info
Please contact:
Vivek SoderaCo-Founder / Business Development
Email: [email protected]: @vsoderaDirect: 510.919.6221
Confidential
Appendix |Enriched Insight
9Confidential
• HouseholdIncome, marital status, children’s age and gender, home ownership, and auto info
• LifestyleTrades stock, donates, pays bills online, interested in health and fitness, smart phone owner and more
• In-marketLikeliness to buy a house, purchase luxury car, apply for a new credit card, retire, move within the next few months
• DemographicsAge, gender, location, education, occupation and more
• InterestsRecreational activities, shopping, sports, travel, autos, entertainment, music, print media, and more
• Online BehaviorInfluence, online activity, and more
Over 50+ Premium Segments Available