Personalisation:CULTURACaseStudy
User Content*
Context Strategy
CULTURA
• Researcher(inthebroadestsense)
• NoisyManuscripts
• Explorative • 4-phaseapproach
• UserReflectionandControl
CS7IS5- Personalisation:CULTURACaseStudy
Fromconsumingtoexploringtocontributing…
CS7IS5- Personalisation:CULTURACaseStudy
MS814
CS7IS5- Personalisation:CULTURACaseStudy
• 31volumes• ~8,000depositions• 19,010pages• ~3.5millionwords
1641Depositions
CS7IS5- Personalisation:CULTURACaseStudy
SensitiveData
• Depositions,examinationsandassociatedmaterials,takenbetween1641and1667,inwhichmenandwomenofallclassestoldoftheirexperiencesfollowingtheoutbreakoftherebellionbytheCatholicIrishinOctober,1641.
• Collectedbygovernment-appointedcommissioners– essentiallyforthepurposeof‘Insuranceclaims’– laundrylistsoflosses;plusdetailsofwhatallegedlyhappened– massacre,atrocity,militaryactivity,masskilling,rapeetc.
• ThechiefevidenceforthecontestedallegationthattherebellionbeganwithageneralmassacreofProtestantsettlers
• The1641‘massacres’haveplayedakeyroleincreatingandsustainingacollectiveProtestant/BritishidentityintheprovinceofUlster.
CS7IS5- Personalisation:CULTURACaseStudy
ManualTranscription“thatonewhoe wasaScochmanpinchedwithextreame hungerprivatelyinthenighttyme
openedthegraveofamanthatwasburiedwithinthelibertiesoftheCastleandfedvpon thedeadandburiedmansfleshSomeofthesouldjers oftheCastlepartly
espyring himtooke ayme &thincking himanenemyshott himthroughsoe thathedyed,And
that[Marginalia:symbol]Scochmans wifeafterwards
hangedtodeathherowne childandeate herfleshforwantof
meate”MS814,CountyOffaly(King’sCounty)
DepositionofJosephJoice,whogavedetailsofcannibalismthatoccurredinthatcounty.
CS7IS5- Personalisation:CULTURACaseStudy
CULTURA
• Partners• TrinityCollegeDublin
• KDEG/ADAPT– SchoolofComputerScienceandStatistics• DepartmentofHistory
• IBMHaifa,Israel• SofiaUniversity• Commetric• UniversityofPadua• TechnicalUniversityGraz• Pintail
CULTURA
• CULTivating UnderstandingandResearchthroughAdaptivity• FP7Call6STREP(SpecificTargetedResearchProject)• €3.9Million• TrinityCollegeDublinaretheCo-ordinatingPartner• Feb2011– Feb2014
ObjectivesCULTURAwillprovide innovativeadaptiveservicesandaninteractiveuserenvironmentwhichdynamicallytailorthe:• Investigation• Comprehension• Enrichmentofdigitalhumanitiesartefacts.
TheCULTURA adaptiveenvironmentwill:• adapttothedigitalartefacts• theinterestsandactivitiesofthewidercommunitiesexperiencingthesecollections
CULTURAwillprovide:• unprecedentedaccessto,andenrichedexperienceof,largebodiesofhumanitiesmaterial.• returnonthehighinvestmentalreadymadeinlarge-scaledigitisationbymanylibraries,universitiesandothermemory
institutions.
TargetAudience
CULTURAwillstimulateandsupportthecommunitiesofinterestwhichformarounddigitalhumanitiescollections.Thesecommunitiesincludeadiversemixtureof:• professionalresearchers• apprenticeinvestigators(e.g.studentsofcultureandhistory)• informedusers(e.g.Usersbelongingtorelevantsocietiesorinterestgroups,
culturalorauthorities)• membersofthegeneralpublic(bothadultsandchildren)withdiverseinterests
andmotivations.
CULTURA will be validated and evaluated by representative communities formedaround contrasting, high-impact, multi-cultural heritage collections in differentlanguages.
ContinuumofExperience
GeneralPublic
SpecialInterestGroups
ApprenticeInvestigators
ProfessionalResearchers
ContinuumofExperience
CS7IS5- Personalisation:CULTURACaseStudy
SevenWorkPackages
• UserandCommunityResearch• NaturalLanguageProcessing• SocialNetworkAnalysis• AdaptiveServicesandCULTURAEnvironment• EvaluationandValidation• DisseminationandExploitation• ProjectManagement
TwoContentCollections
NaturalLanguageProcessing
Classification Disambiguation Relationship ExtractionLexical Analysis
Anne Booth of Littlegreene parish of Drummully wife to James Booth of the same Tailor noweone of his maiesties souldiers goune for Drogheda under the commaund of Captaine Edward Aldrich & duely sworne deposeth that her said husband was Robed, despoyled of all his goods of the five & twentieth day of October last
Person PlaceCrime
PersonRelPersonAnaphor Date/Time
Anne Booth of Littlegreene parish of Drummully wife to James Booth of the same Tailor noweone of his maiesties souldiers goune for Drogheda under the commaund of Captaine Edward Aldrich & duely sworne deposeth that her said husband was Robed, despoyled of all his goods of the five & twentieth day of October last
NaturalLanguageProcessing
Anne Booth of Littlegreene parish of Drummully wife to James Booth of the same Tailor noweone of his maiesties souldiers goune for Drogheda under the commaund of Captaine Edward Aldrich & duely sworne deposeth that her said husband was Robed, despoyled of all his goods of the five & twentieth day of October last
is_related_to
comes_from
date_ofhappened_to
Person PlaceCrime
PersonRelPersonAnaphor Date/Time
Normalisation of‘DirtyData’
CS7IS5- Personalisation:CULTURACaseStudy
EntityExtraction
CS7IS5- Personalisation:CULTURACaseStudy
SocialNetworkAnalysis
• TwoCommunitiesInvolved• HistoricalResearchers• Participantsin,andContemporariesof,the1641rebellion
• AnalysisoftheResearchPortalCommunity• IdentificationofInfluentialResearchersinthearea• IdentificationofPossibleGroupsforCollaboration• AidSelf-Moderation/EvolutionofCommunity
• AnalysisoftheDepositionsCommunity• The1641Depositionscontainreferencestopeople,placesandevents• SNAcanenableresearcherstorecreatethecommunitieslivinginIrelandduringthe1640sandanalyzetheirsocial,religious,cultural,economicandmilitaryinteractionsovertimeandplace
MONITOR SINGLE MESSAGE
MULTIPLE MESSAGES ENGAGE
RETAIL INDUSTRY: KEY ISSUES
STORY PROMINENCE
+
+
Positive sentiment
Positive to neutral sentimentNeutral sentimentNeutral to negative sentimentNegative sentiment
InfluencerAnalysisDiscoverwhatissuesareinvadinganindustryorcompanyspace.Benchmarkprominenceandinfluencertypesdrivingmedia.
INFL
UEN
CER
IM
PA
CT
InfluencerAnalysis
• Analyses each domain to calculate the individuals, organizations, topics and reporters most central to the conversation.
• Cluster influencers around topics, points of view or sentiment.
• Used by Organisations to:• Marginalise Critics• Grow Endorsers• Move Neutrals to become Endorsers
AdaptiveResearchPortal
• InteractiveResearchEnvironment• PersonalisedContentPresentation,ExplorationandRetrieval
• BasedonImplicitorExplicitUserInformation• TailoringtheInvestigationComprehensionandEnrichmentofdigitalhumanitiesartefacts.
• TheResearchPortalwilladaptto:• thedigitalartefactsbeingexamined• theinterestsandactivitiesoftheindividualsandcommunitiesexperiencingthesecollections
Four-phasePersonalisation Approach
CS7IS5- Personalisation:CULTURACaseStudy
Personalised ResearchEnvironment
CS7IS5- Personalisation:CULTURACaseStudy
Explore(ContinuouslyModelInterests)• Search• Normalised Search• Entity-basedExploration
CS7IS5- Personalisation:CULTURACaseStudy
Support(providedinaNon-InvasiveManner)
On-the-sidePersonalisedRecommendations
CS7IS5- Personalisation:CULTURACaseStudy
Guide(withTailoredLessonPlan)
PersonalisedNarratives
CS7IS5- Personalisation:CULTURACaseStudy
Reflect(ControlandDiscover)
• Self-reflection• Self-regulation• Serendipity
CS7IS5- Personalisation:CULTURACaseStudy
Summary• Self-reflectionofkeyimportance
• Facilitatesautonomyandcontrol
• Adaptivityacrossmanytools• Four-phaseapproach
• Supportacontinuumofuserexperience• Leveraginganalyticsfromcontent
CS7IS5- Personalisation:CULTURACaseStudy
Whatwecoveredtoday
CS7IS5- Personalisation:CULTURACaseStudy
FurtherReading
Papers: Conlan, Owen; Lawless, Seamus; Hampson, Cormac (2016)Tailoring Access to Conten, A New Companion to the DigitalHumanities, 2nd Edition, ed. S.Schreibman, R. Siemans and J.Unsworth. pp 171-184. ISBN: 978-1-118-68059-9, January 2016, Wiley-Blackwell
32CS7IS5- OtherApplications– UbiquitousComputing:Discussion3
CS7IS5- Personalisation:CULTURACaseStudy