PASSENGER Michael Iseri General Assembly UXDi. Student Project. Winter 2013.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
PASSENGER
Michael Iseri General Assembly UXDi. Student Project. Winter 2013.
About the Product: !Chauffeur is a mobile application catered primarily towards both the first-time user of public transportation and those who would like to rest on much longer trips. Chauffeur is intended for use with Bay Area public transportation and unlike other applications of this kind, Chauffeur provides information and notifications on how far you are from your destination. !About the Project: !Chauffeur is a student project designed with the constraint of working as a mobile application. It utilizes the open sourced information from BART and SFMTA.
PASSENGER
Research Competitive Analysis
BART Usher BART Runner UBER
PASSENGER
Research Competitive Analysis !
Favorites SchedulesNotification
sGPS Usage Real-time
Departure Alerts
Multiple Transportations
Usher Yes Yes No No Yes No No
Runner Yes Yes No No Yes Yes No
G Maps Yes n/a n/a Yes Yes n/a Yes
PASSENGER
Research Competitive Analysis !Opportunities!Can use GPS to help find stations !Can use GPS to follow location !Real-time schedule updates could help ease the user !Estimated arrival times are useful
PASSENGER
Research Analysis !Problem!Primary map doesn't seem to give an accurate depiction
PASSENGER
Research Personas !Information!Darren is from Sacramento and just move to San Francisco to attend GA’s WDi program. He has never taken BART until very recently. During his first trip, he was extremely anxious and was constantly unsure of where he was and how much longer he had left on the train. During longer trips between stations, he found himself wondering if he had actually missed his stop. !Tech Knowledge!Darren is 25 and constantly on either his phone, his PC, or his laptop. He is very knowledgable of the technology of today and can easily navigate most applications and websites. He often uses his custom-built computer primarily to code and play computer games.
PASSENGER
Research Personas !Information!Justin is also from Sacramento, yet has worked the finance industry in San Francisco for a few years now. He commutes from Sacramento to San Francisco every day with a mixture of automobiles and BART. He Frequently finds himself exhausted at the end of every day and would prefer to be able to rest on the train without fears of missing his stop. !Tech Knowledge!Justin is 25 and uses his phone for work and a little bit of social media. He also has a strong knowledge of computers and technology and uses only high-end computers for his gaming habits.
PASSENGER
Research Scenarios !Ideated and created different scenarios depending the user. This is the scenario more fitted towards the heavy commuter. But can also be used for beginning public transportation users. !Opportunities!Know which bus/train to take. !Be able to specify where you’re going. !Use some kind of alert or alarm system to know where to get off. !
PASSENGER
Prototype: file:///Users/karenchong/Documents/Axure/Prototypes/pratice%20chauff/start.html !
PASSENGER
Design Flows and paper-prototypes !Method!Sketched out different frames to find how information should be presented and laid out. Did personal run-throughs to see how the user would navigate through the application. !FindingsSome maps, especially the standard BART one, is unclear as it doesn’t provide a good scale for distance. !A lot of drop down menus caused both aesthetic and navigational issues. !Certain pieces of information seemed useless on its own. Parts of information should compliment each other, not fight for dominance.
PASSENGER
Design Iteration !Method!Wireframed and prototyped the application to find problems with the design and presentation. !Findings!Some pages had an information overload. !Some parts were hard to see. !The lay-out could utilize space a lot better to reduce clutter, while still presenting the same (or more) information.
PASSENGER
Design Prototype Testing !Method!Tested my final prototype on three separate subjects to test flow, user-friendliness, and the first-run experience. !Tasks!Decide on a start and stop location. !Find a train to take. !“Ride” train to final stop. !Locate how to adjust notifications. !Findings!The needed information to know when to get off was there. !The application was easy to navigate.
PASSENGER
Thank You Michael Iseri [email protected] General Assembly UXDi. Student Project. Winter 2013.
PASSENGER
Related Documents
![[NOT PERSONAL USE] DBS Pre-IB / IB Group 4 Project - Evaluation Presentation (Presenter Version)](https://static.cupdf.com/doc/110x72/55654a14d8b42a902d8b4ec6/not-personal-use-dbs-pre-ib-ib-group-4-project-evaluation-presentation-presenter-version.jpg)
