PERSONAL BRANDING: HOW TO BUILD AND MAINTAIN AN EFFECTIVE PERSONAL BRAND Stephanie Ozuo Cover My CV
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PERSONAL BRANDING: HOW TO BUILD AND MAINTAIN AN
EFFECTIVE PERSONAL BRAND
Stephanie Ozuo
Cover My CV
AGENDA
Personal Branding 101
Why it’s important
What impacts your personal brand
How to build a personal brand
Tips, tricks and resources
PERSONAL BRANDING 101
WHAT IS PERSONAL BRANDING?
Personal branding is the practice of people marketing themselves and their careers as brands.
Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.
Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.
WHY IS IT IMPORTANT?
FACTS
Over half of consumers have chosen to do business with a freelancer or company because of a strong, positive online presence.
More than half of employers won't hire potential candidates without some sort of online presence today.
The average person now switches jobs every 2-3 years and 40% of the workforce will freelance by 2020.
Global executives attribute 45% of their company’s reputation to the reputation of their CEO. That’s nearly half!
A CEO’s reputation plays an important role in attracting employees to a company (77%) as well as motivating them to stay (70%).
BENEFITS OF A STRONG PERSONAL BRAND
Stand out from the competition
1
Gain access to influential people and decision makers
2
Increase the visibility of your work and achievements
3
WHAT IS YOUR PERSONAL BRAND?
BELIEFS IMAGE ASSOCIATIONS
WHAT IMPACTS YOUR PERSONAL
BRAND?
WHAT IMPACTS YOUR PERSONAL BRAND?
• Every e-mail message you send to someone else.
• Every voicemail message you leave for someone.
• Your e-mail “signature.”
• Any and all social media profiles you have on networking sites online: LinkedIn, Twitter, Facebook.
• Every written deliverable you submit to anyone else – report, analysis, memo, white paper, article, newsletter, letter, brochure.
• Any presentation you make in front of anyone else.
• Every business card you hand out to someone else.
• The manner in which you greet a stranger or anyone else you meet for the first time.
• The manner in which you present yourself physically – your style of dress and grooming.
• Every conversation you have with another person.
• The quality of the people you “hang around with.”
• The role you play in community and professional organizations.
• The degree of kindness and compassion you communicate to others in every interaction you have
HOW TO BUILD A PERSONAL BRAND
ASK AND ASSESS
What are your career goals?
What makes you unique?
What inspired you to work in your industry?
What do you hope to achieve in your career?
What things do you value?
Who is your target audience?
CREATE
• A personal brand story
• An elevator pitch
• An engaging personal profile
PUT YOUR BRAND TO
WORK
SOCIAL MEDIA
• Your profiles should be:
• Professional and sleek
• Relevant to your industry
• A space to showcase your
achievements and expertise
THOUGHT LEADERSHIP
• Blog posts
• LinkedIn articles
• How to guides
• E-books
• YouTube tutorials
ONLINE
• Industry group pages
• Meetup.com
• Webinars
• Networking events
• Tradeshows
• Seminars and lectures
OFFLINE
CONNECTIONS
TIPS, TRICKS AND RESOURCES
BUSINESS CARDS
• Moo.com
• Canva
• Vista Print
PORTFOLIO
• Behance
• Clippings.me
• Squarespace
BLOG
• Wordpress
• Blogger
• Sqaurespace
• Wix
Domains:
Go Daddy, Namecheap,
nominet.uk
CANVA- DESIGN AND BRANDING
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Q&A
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