Personal Branding and Building Connection For Success Presented for LSPR Fashion SAGA Finalists 2015 Presented by Reza Rizki Rhamadan, S.I.Kom
Personal Branding �and �
Building Connection �For Success�
Presented for !LSPR Fashion SAGA Finalists
2015 !!
Presented by !Reza Rizki Rhamadan, S.I.Kom!
!
Brand���
2
• A trademark or distinctive name identifying a product or a manufacturer.
• A product (or person) line to identified
• To mark to show ownership. • To provide with or publicize using a
brand name. • To mark with disgrace or infamy;
stigmatize. • To impress firmly; fix ineradicably
What?�
Why?�
3
The Basics���
What is actually a Brand? • A Brand is a promise to the stakeholders Have you thought about what you
promise to people?
What is your Personal Brand?
What do you want to be known as?
���You!���
You Can Be A Brand������
4
YOU are BRANDED���
Think about: – Your clothes – Your Shoes – Your Makeup – Your Watch
– Your Bags – Your Gadgets – Your Coffee – Your Food
Ask yourself why you made certain brand choices over others What does the use of those brands say about you?
Personal Branding���
Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging
Identifying the Brand of “YOU”���
• Who is this brand called ‘you’? Your personal brand has several major influencers including Your Family, Career, Friends, External World
• What do you promise? Describe it • What is your brand personality? Describe it • Are you memorable? • Who is your potential competitor? • Why are you different? Describe it • What motivates someone to interact with you?
Mind ���Mapping ���of Your “Values”���
Family
Believe
Friends
Opportunity
Threat
Weakness
Strength
Education
Career
Hobby
YOU���
One: Clarity���
• Clarify your corporate values
& branding identity
• How to congruent your
corporate branding with
your image projection
• Create your branding slogan
base on heart branding
methodology
Two: Character���
• Discover your strengths &
attributes in life & work
• How to build a specific
characteristic for your
branding
• How to utilize your unique
personality & imply it in your
non-verbal communication
• How to create a winning
attitude to attract prospect
���Three:
Credibility���
• How to enhance your credibility
• Analyzing your branding tools
• How to create a persuasive &
convincing profile
• Create a powerful elevator pitch
for your presentation
���Four:
Connection���
• Understand the power of networking
• How to attract the right network, people &
relationships by creating positive energy
• Create positive relationships for business
• Ways to create your story & branding by press
media
• How to build your brand through social media
• Social media & tools to connect & follow up
• Tips to enhance your brand using Facebook,
Twitter & Blog
���Five:���
Charisma ���• What are the elements that contribute to
Charm? • How to build a trustworthy image &
manage it? • How to enhance your energy with color?
• How to use non-verbal communications to
make a lasting impression?
• Don't compare with others • Don't have negative thoughts • Invest your energy in the positive, present
moment • Don't take yourself seriously (nobody does) • Don't waste your energy on gossip • Dream more (while you are awake) • Build more connection and make a lot of
friends • Invest in your look • Always open for inputs , and, or,
innovation
Thank You ���and ���
Best of Luck!���
Reza Rizki Rhamadan, S.I.Kom���0812 9907 1546���[email protected]���[email protected]������Social Media:���REZARIZKI / REZA RIZKI RHAMADAN���