Personal Branding for Executive Assistants club

What are you branded as?

"It's clear that today's celebrities are

becoming Brands unto themselves.

But now even middle managers can

get into the act. So if you see your VP

of finance in the gossip pages next to

J. Lo,

don't be surprised."Fortune Magazine.

Welcome to Personal Branding for Executive Assistants Club.

Since March 2010.

Club Introduction.

• Who are eligible for the Club?

• What will be club members’ benefits?

• Club activity planning for year 2010.

• The emergence of the club and what is personal

branding for EAs all about?

Club members.• Executive Assistants anywhere in the world who perform their

work with passion and strive for the best.

• Executives and Gurus who do not live their lives by reserving

their knowledge but believing in “Giving away everything they

know and the more it will come back”.

• All professional people in different fields who know the meaning

of networking.

Club Benefits.• Exclusive Dinner talk with Executives or Gurus in various areas that

will enrich your skills and career paths.

• Constant Inspirations from articles, ideas, quotes updated regularly

on the page.

• Updates of events, activities, hip venues that EAs shouldn’t miss.

• A strong Network with top notch EAs around the world.

• Career advice whenever you face troubles at work. Job

opportunities when you are ready to fly!

Club Activity Planning 2010.

Quarter I

Quarter II

Quarter III

Quarter IV

Club Launch on Facebook

Club Launch on Twitter

100% Interaction online & Regularly Connected at Networking events

First Dinner Talk with Top Executives

The Emergence of the Club.

• Executive Assistant Conference in Bangkok on 24th March, 2010.

Personal Branding (PB) for Executive Assistants (EAs)

It’s time for you to know how important is

Personal Branding to your

career.

Find out your brands through

Seven- characteristics-

ladies.

DO the right Networking.

What is this all about?

PB for EAs



career.



ladies.


Why Personal Branding?

Good Branding will…

• Be your passport to the door of where you want to be in.

• Be the spotlight for you, while you are standing among the choices your target have in hands.

• Be your goal planner, once you realize your full capacities and potentials; and ready to utilize them.

Personal Branding = More Opportunities

PB for EAs



career.



ladies.


Introduction to Seven brandings for Executive assistants.

What are you branded as?

Seven Brandings for EAs.

Find out who you are...

1. Cowboy: You are Independent, Autonomous, act with limited information.

2. Coach: You are Directive, Motivator, In Charge.

3. Military Officer: You are Orderly, In Charge, Aggressive.

4. Mommy: You are Nurturing, Connective, Helping.

5. Social worker: You are Collaborate, Build Rapport.

6. Musician: You are Creative, Complex, Improvisational.

7. Artist: You are Observant, Creative, Integrative.

3 Things you can do right now.

1. Give seven brandings list to your boss, colleagues, customers, and

staff. Ask them who you are in their views.

2. Think of what you are among these 7 brandings. List out your

strengths.

3. Compare your list with what others tell you. How do things differ?

How much percentage for each brandings (normally you will be

voted more than one). What does the majority say? And What

those influential people in your career say in contrast with general

colleagues. Is it good or bad for you?

Wh

at

are

you

bra

nd

ed

as?

Independent, Autonomous, act with limited information.

Directive, Motivator, In Charge.

Orderly, In Charge, Aggressive.

Nurturing, Connective, Helping.

Collaborate, Build Rapport.

Creative, Complex, Improvisational.

Observant, Creative, Integrative.

People person

& Creativ

-ity

Result &

Task Orien-tated

Analyze your branding compatibility.Is your brand compatible to the firm culture & your

leader?

Apple = innovation and design.

Leadership Identity = A leader who Creates new products and

services outside the industry norms PLUS

ability to inspire employees to great

heights.

Executive Assistant = What is the right brand to support Steve Jobs?A Cowboy, A Musician,

or who?

EXAMPLE

1. My brand is just right! - We say “Congratulations.”

2. My brand is not perfect for what my boss needs but it is possible to

adjust by highlighting my strengths. - We recommend you to start

strengthening your personal branding now.

3. My brand is far away from what the firm and my boss needs. - We

recommend you to find the place where you belong. You can’t brand

a lie. Trying to change the brand to something you are not will be

short-lived. There is always the place where your brand can be

perfectly fit in. Stay highlighting your strengths.

3 possible results from compatibility

analysis:

PB for EAs



career.



ladies.


Networking: How & Benefits

• Community leaders and politicians?• Business leaders?• Colleagues in your profession?• Professionals in other fields?• Media members?...etc.

Who are the people you want

to meet?

• Business Conference?• Seminars?• Tradeshows?• Launch events?• Sporting or Charity events? …etc.

Where are your opportunities to

meet them?

They can:Become Your direct clients.Refer clients to you.Become mentors and improve your skills.Provide you with needed services.Become friends who influence your values or lifestyle….etc.

Networking: DOs and Don’ts.

•Ask for their business in 5 minutes after you meet them.

•Distribute your materials without screening.

•Just focus what they can do for you.

•Monopolize people that you are interested in.

•Talk about how much money you make.

•Panic and make yourself look desperate to meet them.

DON’Ts

•Just get to know them.

•Listen twice as much as you talk.

•Always have materials.

•Express interest.•Be positive.•Be yourself.

DOs

Thank you for joining us.Personal Branding for Executive Assistants Club.Contact Us:[email protected] Search on Facebook: Personal Branding For Executive Assistants.Search on Twitter:PB for EAs

mailto:[email protected]