mason.wm.edu (757) 221-4100 For Career Advancement PERSONAL BRANDING
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mason.wm.edu (757) 221-4100
For Career AdvancementPERSONAL BRANDING
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ANTHONY GAENZLECurrent
– Raymond A. Mason School of Business
Former– AG Integrated Marketing
Strategists (Now Blog)– EnVeritas Group– USF– Walt Disney World
Education– USF & Clemson
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AGENDA• Appearance• Cleanup• Social Media
• Thought Leadership
• Amplification
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HOW DO YOU APPEAR?
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CLEANING UPDelete
– Compromising Photos (tags)
– Negative Mentions of Previous Employers
– Political and Religious Views
Keep– Photos: Family, Travel,
Events– Articles: Quality,
Mentions, Awards
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SOCIAL MEDIA• LinkedIn• Facebook
• Twitter• Other Channels
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LINKEDINStarting Point
– Your Professional Social Media Channel
Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations
mason.wm.edu (757) 221-4100 9
LINKEDINStarting Point
– Your Professional Social Media Channel
Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations
mason.wm.edu (757) 221-4100 10
LINKEDINStarting Point
– Your Professional Social Media Channel
Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations
mason.wm.edu (757) 221-4100 11
LINKEDINStarting Point
– Your Professional Social Media Channel
Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations
mason.wm.edu (757) 221-4100 12
LINKEDINStarting Point
– Your Professional Social Media Channel
Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations
mason.wm.edu (757) 221-4100 13
LINKEDINStarting Point
– Your Professional Social Media Channel
Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations
mason.wm.edu (757) 221-4100 14
LINKEDINStarting Point
– Your Professional Social Media Channel
Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations
mason.wm.edu (757) 221-4100 15
FACEBOOK & TWITTER
Facebook– Personality– Limited info
Twitter– Thought leadership– Expertise– Engagement
Other Channels
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THOUGHT LEADERSHIP
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AMPLIFICATION
Influencers
Publications
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QUICK RECAP• Appearance• Cleanup• Social Media
• Thought Leadership
• Amplification
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Thank you
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