Personal Branding 101

A Guide to Personal BrandingBy Danielle Look

@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook

What is a personal brand?

(and why do you need one?)


What is a personal brand?» The process by which we market ourselves to one

another





» A collection of perceptions

» The process by which we market ourselves to one another





Inform

Help

Promote others

Promote Others/ Inform

Help

Inform






» Interactions + feelings = brands










» Interactions + feelings = brands


What is a personal brand?» A brand is a collection of thoughts and feelings.

» Thoughts and feelings are intangible.

» Intangibles must be perceived.

Microsoft Word Document


Define Your Personal Brand

» What do you want to be known for?


Build a Personal Brand, Not Just a Career

» Your brand should be rooted in your passion, not your current employer’s.




» Your brand should be rooted in your passion, not the mission of your current employer.

» Be specific and focused.






» Your brand should be rooted in your passion, not the mission of your current employer.

» Be specific and focused.

» Have two or three secondary areas of interest.


What ARE you passionate about?» What interests you so much that you could:– talk about it for hours? – read books and never tire of it? –watch hours of videos about it on YouTube? –write thought-provoking or controversial

article about it?


What ARE you passionate about?

What kind of work do you love so much that– you would do it for free? –puts a smile on your

face? – you find naturally easy?




» Connectors

What role do you play?

» Mavens

» Salespeople


» Connectors


» Mavens

» Salespeople


» Connectors


» Mavens

» Salespeople


» Connectors


» Mavens

» Salespeople


"The success of any kind of social epidemic is heavily dependent on the

involvement of people with a particular and rare set of social gifts.“

- Malcolm Gladwell


AmplifyYour Personal Brand

» Making sure you’re seen & heard


What now?

» Legitimize your claims

» Amplify your work

» Connect & engage


Build Your Branding Toolkit

» business cards

» resume

» portfolio

» blog/website

» LinkedIn

» Facebook

» Twitter

» email address

» video resume

» wardrobe


Pet Peeve


business cards

resume

portfolio


Networking Cards


Resume & Portfolio

Update! Update!Update!


Blog/Website

» Why do I need to blog?

» What if I can’t write well or often?


LinkedIn» Who to connect with?

» What to put in my headline?

» Connect with Twitter?

» Reciprocate!

» Treat LinkedIn like a digital resume





» Reciprocate!






» Reciprocate!



LinkedIn (Continued)“I am detail oriented.”

“I operate with more efficiency when all the details are neatly arranged in front of me.

“If I don’t feel like I have a grasp on all of the details, I fear something will fall through the cracks.”

“I want to complete every project with all expectations met (and some exceeded).”


Facebook


TwitterPrivate Twitter

accounts

Auto DMs & auto follow-

backs

Only tweeting article title +

link


The Final ThreeEmail Address


The Final Three

Video Resume


The Final Three

Wardrobe

A Guide to Personal BrandingBy Danielle Look