Personal Brand, Presentation and Networking RICHARD PAGÉ M.SC.
Personal Brand,Presentation and NetworkingRICHARD PAGÉ M.SC.
An introduction
Personal Branding• Define and develop
Presentation Skills• What and how to communicate
Networking Skills• How, where and who to meet
Assignment
AGENDA
Management Consultant: BI, ERP and CRM systems• Specializing in Organizational Change, Marketing / Sales
and Analytics
Attended four universities• Concordia University• University of Vienna• Lancaster University • McGill University
Twenty years of work experience• Ten years in Operations• Ten years consulting – SAP ERP, Microsoft CRM and
various BI platforms
INTRODUCTIONWho am I
Lessons from Marketing
• Product – who you are and who you want to be
• Promotion – identify locations (either physical or virtual)
• Price – know your worth and how to augment your value
• Place – what geographic area, business sector, business function and role you want to be in
PERSONAL BRANDINGMarketing Mix
Education• University• Program
Employment• Organization• Position
Volunteering• Social Causes / Organizations• Role
PERSONAL BRANDBrand Assets
You are a product – no matter what type of role or position you have.• Know your cost and price for which you are marketed• Know what side of the general ledger you are on.
Dissonance• Between who you are and what you portray.
Always be TRUE to yourself
PERSONAL BRANDPoints to remember / consider
Transfer of knowledge• Information • Concepts
Two equally important parts• Presenter• Presentation
PRESENTATION SKILLSHow and what
Present to the knowledge / experience of your audience
Focus on content first, creative comes second
State your assumptions• Do not transpose your biases onto your audience
Acquire, internalize and paraphrase• Get you audience to listen and watch• Place the content into a context they can relate to• Force them to take notes - limit the use of text
PRESENTATION SKILLSTransfer of knowledge
Use charts, graphs and infographics
PRESENTATION SKILLSTransfer of knowledge – Information
Communicate ideas with shapes and forms
PRESENTATION SKILLSTransfer of knowledge – Concepts
Communicate the same message through different means
PRESENTATION SKILLSTransfer of knowledge – Concepts
Communications*• 7% through words• 38% through vocal elements• 55% through nonverbal elements
Give your presentation a narrative• Concreate examples
Speak using analogies – when and how to use similes and metaphors – they are NOT the same
Don’t be a statue, modulate your voice, focus on different people, try to elicit questions – create a dialogue
PRESENTATION SKILLSPart 1 – Presenter
*Albert Mehrabian Professor Emeritus of Psychology at UCLA
Two schools of thought• Images
• Words
Use a legible font and appropriate size
In preference – dark background with a light colored font
Don’t over do the number of bullets
Minimize animations – use other means for emphasis
•SIZE, Bold, italic, underline and color
PRESENTATION SKILLSPart 2 – Presentation
Read!• Newspapers• Magazines• Trade Journals• Academic Articles• Research from recognized organizations
Ask questions – people love talking about themselves• Be interested in what the person has to say
Add to the conversation
NETWORKINGHow
Real World• Alumni• Professional Associations• Special Interest• Conferences and Trade Shows
Virtual• LinkedIn• Domain specific• Blog network
NETWORKINGWhere
Smile
Firm handshake
Look people in the eye
Elevator pitch – you and your organization
Be forthright
People buy people. Be gracious, generous and positive in your conversations.
NETWORKINGNever forget – in person
LinkedIn• Complete• Up-to-date• Broadcast• Share• Posts• Group discussions
Communications• Courteous• Neutral • Complimentary
NETWORKINGNever forget – online
NETWORKINGLinkedIn – Drive traffi c and contribute
Confidence is based on education, knowledge and experience.
Perception is reality
IN FINAL
Define your personal brand• Who are you and what are your capabilities• Differentiator – Unique Value Proposition• Market Niche
Define a 5 year and 10 year career goal• What are the skills and experiences required
How does your personal brand overlap with your career?
ASSIGNMENTThree paragraphs – in total no more than 300 words