Personal and Organizational Branding via Social Media Abdul Sattar Research Analyst Avtek Media Group Company
Jul 15, 2015
Personal and Organizational Branding
via Social MediaAbdul Sattar
Research AnalystAvtek Media Group Company
My Research
“Social Media penetration in Pakistan” will be published by December first Week.
- Detailed study
- Different Sectors
- Proper sampling and literature review
- Conclusion & Way forward
Key Ingredient
Creativity. (using slideshare.com, etc. for different non traditional purposes.
Innovation. (strategizing) Basic Research Study. Social Media Strategy,
- Social Networking Sites (fb, twitter, linkedin).- Blogging (audio, video, pictorial or Text).
Statistics Raw Data(Google, fb, API’s) Social Media Targets. Individual Nature, Aims & Objectives. Organizational Nature, Aims & Objectives.
Major shifts in History of Mankind
Cognitive Revolution about, 70,000 yrs ago
Agricultural Revolution, about 12,000 years ago
Industrial Revolution, about 300 years ago
Web 2.0 Revolution, NOW!
Ethics & Etiquette
Best Practices
Annoying Behavior
Gender Sensitivity
Security/Privacy
Criminal Behavior on Social Networks
Social Media <-> Corporate Media
Has SM ruined Mainstream Media? No, it has not. Yes I would say that social media has ruined
mainstream media. No, but it’s had an impact. No, Social media has not ruined mainstream
media.
OR both work fine?
Asian Media Barometer
“The media landscape, including new media, is characterized by diversity, independence and sustainability”- Sector 2 of Report.
Source of Information is accessible and affordable to citizens.
Average score
In 2012 it was 3.3
In 2009 it was 3.2
Citizens’ access to domestic and international media sources is not restricted by state authorities.
Average score
In 2012 it was 2.7
In 2009 it was 3.2
Efforts are undertaken to increase the scope of circulation of the print media, particularly to rural communities.
Average score
In 2012 it was 2.1
In 2009 it was 2.3
The editorial independence of print media published by a public authority is protected adequately against undue political interference
Average score
In 2012 it was n/a
In 2009 it was 1.8
Adequate competition legislation/regulation seeks to prevent media concentration and monopolies
Average score
In 2012 it was 2.0
In 2009 it was 1.8
Government promotes a diverse media landscape with economically sustainable and independent media outlets.
Average score
In 2012 it was 2.3
In 2009 it was the same
All media fairly reflect the voices of both women and men
Average score
In 2012 it was 2.6 In 2009 it was 2.4
“coverage comes only on special days”.
“There is willful scandalization ofwomen”
All media fairly reflect the voices of society in its ethnic, linguistic, religious, political and social diversity.
Average score
In 2012 it was 1.8
In 2009 it was 2.4
“The military manipulates how the political process is narrated.”
The country has a coherent ICT policy, when aims to meet the information needs of all citizens, including marginalized communities.
Average score
In 2012 it was 2.3
In 2009 it was 3.2
“The dignity of man and the privacy of home shall be inviolable.”
Govt. does not use its power over the placement of advertisements as a means to interfere with editorial content.
Average score
In 2012 it was 1.2
In 2009 it was 1.2
“Advertisements are used as a tool for patronage by the Pakistani government.”
The advertisement market is large enough to support a diversity of media outlets.
Average score
In 2012 it was 1.8
In 2009 it was 2.2
“Media proprietorship, revenue and expenditure nothing is known of it.
Employee <-> Organization
Representative of each other.
Compromise over Personal branding coz of Product branding and vice versa.
Social Media guy within an organization is a very important position.
Social Development via Social Media
Social Media user stats.
IDENTITY CRISES
Tolerance in society?
Access to Information- viral but mostly confusing
5 Ways Cities Are Using Social Media to Reverse Economic Downturn
AlizaSherman
Strengthening or Rebranding a Region’s Image.
Showcasing Story Ideas for the Media
Attracting Former Residents Back to an Area
Linking Job Seekers to Jobs
Promoting Local and Regional Businesses and Assets
Economic Development via Social Media
Services led growth.
Rostov stages of Economic Development.
Industrial Revolution, followed by Web 2.0 Revolution.
1. Creating Something to talk about.
2. Find the tools that enable conversation and engagement.
3. Fall on your face.