use online fundraising pages to make a difference Presented by Mark Sutton President, Artez Interactive US
Person to Person Online Fundraising
Dec 12, 2014
Webinar presented by Mark Sutton or Artez with CharityHowTo.com. This presentation shows how non-profit organizations can use person to person fundraising.
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How individual supporters use online fundraising
pages to make a difference
Presented by Mark SuttonPresident, Artez Interactive US
Individual Fundraising with Social Media
• What is social media and why is it so hot these days?
• What this means for you as a non-profit
• How to put this to work for your organization today
Grass Roots Fundraising
• Many small online donations
• More donors than ever before
• Self organized
• Ability to act upon passions
• Enabled not directed
People give to People
Social Media
Share
NetworkPublish
3 Aspects of Social Media
Social Media Publishing Tools
WIKIPEDIA
Web 2.0 & Social Mediayou’re not the center of the world
1.0 2.0
User ratings
Different Perspectives and Opinions
Blogs – The post is just the beginning
Breaking News Discussed not ‘Consumed’
User Behavior
User Recommendations
What all this means for youas a fundraiser
...the more they are the same
• People don’t have time
• People do better in groups
• People give to people...particularly online
• Good stories make people act!
• It’s all about “the ask”
Catalysts & Connectors
• Catalysts• Events
• Weddings
• Memoriam
• Natural Disasters
• Illness
• National/Global News
• Awareness Months
• “non-events”
• Connectors• Runners
• Bloggers
• Social Networkers
• Mavens & Moguls
• Personalized• Personal pictures &
videos
• Personal connections & communities
• Personal stories
• Personal reasons
• Personal passions
Your organization…
… with some key supporters
…each one recruiting donors…
A Local Event
Fundraiser Distribution
Donors Nationwide
Even Chickens can Fundraise Online
• It’s easier to connect to more peopleonline and easier to ask online
• Average number of online friends people are connected to = 164
• How long does it take tomake 164 phone calls?
~30% of emails sent are answered with a donation
Harp’s Fundraising~8,000 + Raised - Over 120 donations - How’d he do it?
Very simply, Harp made the asks• He deliberately compiled
an email list…• Asked everyone…• Asked them again…• It worked, no huge gifts,
pure diligence, passion and commitment
Not all digital fundraisers are equal
• 80% of funds will be found by 20% of the people
• Identify them early
• Treat them differently
Find your ‘sneezers’
• Epidemics teach us that disease is spread unevenly
• Some individuals are particularly contagious, named ‘sneezers’
• What if instead of a ‘sneeze’ the action is an ‘ask’
2008 2009 % Chg.
# Fundraisers Registered 381 606 +50%
# Teams 28 42 +50%
$ e-Gifts (Average) $507,365 ($152) $1,221,750 ($152) +63%
# e-Gifts 3,961 9,676 +64%
# Participants with 1+ online sponsors
263 457 +74%
Average # of e-Gifts / Fundraiser
14.8 20.9 +41%
Ave $ e-Gifts / Fundraiser $1,942 $3,668 +89%
Top 10 Fundraisers $278,082 $452,112 +63%
Case Study: Sneezer Metrics
Sneezers surprise you
£ 1 millionSwam the English channel
Board Member Fundraising
Your Community’s Sensibilities
Appealing to communities
Family and close friends
Other friends/Co-workers
Acquaintancespeople from the past or far away
Broader Community
Appealing to broader communities
Broader Community
• Social networks
• Blogs• Mass media
Some supporters will have access to powerful communities
Blogger – Case Study
Blog Based Fundraiser• Over $85,000 in 3 weeks• Online community• >1,700 donors• >700 blogs linked to
Pim's fundraising page
Funds Raised By Year
$-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
2003 2004 2005 2006 2007
My personal message: Every year, Food Bloggers from all over the world join together for a fundraising campaign. We call it 'Menu for Hope'. Last year, we raised $60,925.12 for the UN World Food Programme.
This year Menu for Hope 4 again raises funds to support the WFP. Specifically, the amount we raise will go to support the school lunch program in Lesotho, Africa….
Awareness Month Example
People & Projects
Pages for “people” in your community
Non-Profits of any size• Annual Budget of
<$50k
• Raised >$11k online
What all this means for youas a fundraiser
How to put this to work for you today
• Embrace grass roots fundraising• What does it mean to your organization?• Get out of the way…
• Invite people to support you• Web site, news letters, programs
• Identify the social fundraisers• Who has a blog, FB page, runners
• Share examples with your supporters
Test, measure and adjust.Test, measure and adjust.
Test, measure and adjust.
Figure out the formula for your organization
Tip:
Set Realistic
Targets
It is NOT about the
TECHNOLOGY.
It is aboutTECHNOLOGY
letting your supporters tell your
STORIES.
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